First Three Quarters Of Automotive Electronics Market, Both Domestic And Export Rosy

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Automotive electronics is a combination of semiconductors and automotive electronic systems as an important part of the car, more by car manufacturers and consumers attention. It is mainly divided into two categories: one category is automotive electronic control devices, such as electronic fuel injection systems, anti-lock brake control, anti-skid control, suspension control, power steering, etc.; the other is-board automotive electronics devices, including the navigation, entertainment systems and vehicle communication systems. It is reported that the cost of electronic systems has been the total cost of the vehicle accounted for 22%, is expected in 2010, this figure will reach 40%.



    1, 2009 1-8 month of the domestic automobile electrical and electronic products exports all the way up binoculars coin operated

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    The rapid development of the global automotive industry, as well as consumers and car manufacturers the high demand for automotive products for the automotive electrical and electronic products and components provide a wide range of applications markets, and make it as China's auto industry went into a period of rapid development of . Despite the financial crisis in 2009 under the influence of domestic exports of auto parts in major cities there are different degrees of decline in volume, but the K-Swiss car Netcom China Association of Automobile Manufacturers released over the data collation and analysis found that in January 2009 -8 months , the domestic automotive electrical and electronic parts and components exports increased from February onwards all the way up, growth was evident. As shown below. Major exporting countries to the United States, Germany, Japan, South Korea, the Netherlands, Italy and so on.



    Correspondingly, according to the world's leading professional auto parts e-commerce platform - K-Swiss automotive network statistics show that in 2009 from February to September, the International K-Swiss car buyers through the network of automotive electrical and electronic products sourcing Jun Cheng emerged in a significant rise. Among them, popular purchase products mainly include sensors, generator / starter, switches, air-conditioning compressors, batteries, etc., with an average purchase frequency per month, respectively 120,100,82,68,54 above. Compared with February, in September the procurement of products popular purchases each contributed 2-3 times the growth rate.



    International Automotive electrical and electronic products in China is expected to purchase the size of the last quarter of this year to further expand, it is learned, the largest country in an international automotive electrical and electronic procurement will soon be held in Shanghai at the end of the same period, organized automotive electronics intelligent, integrated application technology seminars, the event brought together more than 50 internationally renowned supplier of OEM and 12 address such forums, including the United States Afeiniya Corporation, MTU, Hudson Group and other bulk purchases on site, many of them top international car giant, procurement amounting to approximately more than 70 kinds of species, total purchases of more than 10 million U.S. dollars.



    Second, the domestic market for electrical and electronic products matching the demand for a huge



    With the introduction of the revitalization of the domestic auto industry implementation of the plan and related supporting policies to continue to release, China's automobile industry developed rapidly in 2009. According to China Association of Automobile Manufacturers statistics, in August 2009, China's automobile production and sales of the respective 1.1407 million and 1.1385 million, the chain growth of 2.62%, respectively, and 4.71%, respectively, year on year growth rate reached 86.10% and 81.68%, for 6 months to achieve 1 million sales level, the whole Chinese auto industry was the explosive development momentum. This also brings the domestic automotive market electrical and electronic products, blow-style needs.



    In the past half year, domestic car production surging, demand for automotive electrical and electronic components is relatively deficient in some of the domestic OEMs and 12 suppliers are beginning to search for matches by K-Swiss automotive networks of electronic appliances suppliers, organized by the number of games to buy K-Swiss meet at the home, domestic electrical and electronic procurement ratio of about 2 as about its own brand models, in which more than accounted for Qi Cheng.



    In the next few years, China's automotive electronics, a huge room for development at home and abroad. In other countries, developed countries, automotive electronics products have accounted for the cost of high-end luxury sedan vehicle more than 50% of China's middle and low products have greater price competitiveness of export obvious advantages. In China, along with the steady development of the automotive industry, OEMs are increasingly turning to car entertainment systems into complete production system is expected in 2009 China's automobile electronics industry is expected to reach 1,484.3 billion yuan, in 2012 more than 3,200 billion, in which automobile accessory market will play a pivotal role.



    In addition, consumers more and more emphasis on vehicle safety, stability, comfort, entertainment, auxiliary and energy savings of the huge market demand for China's automotive electronics industry development has brought an opportunity. However, the domestic auto electronics enterprises should continue to strengthen independent innovation and enhance their own R & D capabilities, improve the added value of automotive electronic products to domestic and foreign markets more competitive. Now, with increased investment in automotive entertainment systems, a large number of the original main international after-market, the leading electronic suppliers have successfully entered the domestic automobile accessory systems, these enterprises without exception in the autonomous research and development has achieved a remarkable success, technology clear lead, thus supporting the market to grab a "first taste of soup;.

Dongyang Specialty Mat

    Dongyang, Zhejiang, one of the three major production bases straw mat. Straw mat, a long history of production, quantities of better. metal curtain rods

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    Dongyang Grass kinds of silk began in the early Qing Dynasty, dating back 260 years of history has been.



    Alpine Rush (soil names Rattus) is one of Cyperaceae, Ye was tubular, there are 1.67 meters long or more. Planting Alpine Rush by sub-roots approach, namely, to take the first sub-Bai Cheng Po left a number of kinds of Cong, by planting method was equidistant straight mold insert Daejeon. Grass filament main product is the mat work, followed by straw hat, pillow mat, and sofa chair cushion. Introduction Alpine Rush, the annual output of mat about 8 million copies. At the same time with the short grass made of straw hats, but also sold to neighboring districts.



    Mato anti-Army, Shacheng head, Hui Siu-tong, River West, stone homes Tong, Guan Qiao, Bota radius of dozens of villages, the old liberated areas of grass silk production. Qianxiang in 1975, triple, MA house three towns in 1981 Huangtian trafficking, Hongtang, Wang Tau Hom, South Stream and other four towns are also developing grass silk production. Year of the history of the individual leather seats along with an area of over mu-screen rock, south on the lake, Youth, Xu Township house and so on.



    Grass wire of different length, use different. A long woven straw mat, a short in the 60's and early 70s utilization were woven into hats, pillows cushion chair seats and sofas.



    The preparation of a straw mat, straw mat, a traditional tool rack, buttons wood, three kinds of winches. Usually made with pine straw mat frame, the shape of "Well", which a high degree of 1.3 to 1.5 meters, which support the mat warp. Buttons with a solid smooth ebony wood made in the middle by 2.5 cm equidistant drilling slot, mats warp intervals from each hole and through the slot, so that when you insert the weft woven straw mat system can be cross-ram tight. Winch was the foot of textile warp spinning wheel. After scraping before weaving hemp, Breaking hemp, spinning line, the whole grass, grass pants off, behind a series of warp preparation. They need to tie in with traditional weaving method, one-tim grass, one person seat. After the woven straw mat after trimming, drying row of seats and seat three processes.



    In past, Dongyang Scirpus grass mats to raw materials, method of weaving seats are available on its latitude and longitude Scirpus grass, woven into the shape Ruanxi Ye grumble, manufacturing, complicated procedures. After the introduction of Alpine Rush woven hemp through seats, but the warp less Ximian loose.



Since 1960, planted the grass seed in Ningbo thin, warp density is also changed by the thin buckle buckle, the width of 118.8 centimeters (36 inches) of the mat, warp from 92 to 108, farmers have also increased a row of seats process, significantly improve the quality of straw mat, the standard of quality seats to catch up with Ningbo seats. In recent years, the system of travel seats and pillows seats are "line through the" seats, is quoted Japan's weave seats and replaced silk grass cloth seam crimping the edge, enabling the machine knitting, fashion beautiful light.

Shanghai, China's Largest "nylon Film" Production Base

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    China's largest production base of nylon film --- Purple East Chemical Materials Co., Ltd. Shanghai recently set up in Shanghai. Japan and Japan as an investor spinning Shanghai Zijiang Enterprise Group Co., Ltd. and Shanghai Group Co., Ltd. in Shanghai recently held a grand signing ceremony of the joint venture agreement. natural casings

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 As a production of five flexible packaging substrate (bopa, bopet, bopp, cpp, pe) of the first nylon film, produced by the world recognized as the most difficult and complex packaging materials should never be short of the current in the domestic market needs to import large quantities.



  TOYO Corporation is the world's spinning the field of packaging substrates, one of the most famous, with world-class technology, research and development, equipment manufacturing capabilities and high-end products.



    In China, the largest and most comprehensive product range of packaging types listed companies - Shanghai Shanghai Zijiang Enterprise Group Company Limited since its inception, has always been concerned about, research and development of the concept of urban green packaging, new materials, the film substrate production, beverage packaging, paper and plastic packaging, plastic flexible packaging, label production, crown cap production, printing ink production areas such as the formation of its own unique advantages, a number of products remains the largest Chinese industry first, over the years with the Coca-Cola, Pepsi, Danone, Kirin , unity, Johnson & Johnson, Kao, Nestle, Unilever, DuPont and other famous enterprises to establish a close cooperative relationship.



  Strong-strong alliance established in Shanghai Chemical Materials Co., Ltd. Zidong targeting the domestic gap in this area, in line with a high starting point, high-quality, professional, first-class purposes, the introduction of Toyobo patented technology to produce a new type of packaging Materials --- a two-way stretch nylon membrane, the product will completely change the domestic market are not high-grade nylon membrane, the output is not the situation and enhance China's nylon film production and application level, at the same time satisfy and stimulate domestic demand for high-quality packaging materials .



    Is located in Minhang District, Shanghai Zi Jiang Industrial Park of Shanghai Chemical Materials Co., Ltd. Zidong The total investment will reach 100 million U.S. dollars, the registered capital of 50 million U.S. dollars for an initial registered capital of 20 million U.S. dollars, planning will be built four nylon film production line, built in China the largest production base of nylon film and eventually achieve an annual output of 22,000 tons of nylon film production capacity, the introduction of the first phase of the design supporting the formation of Toyobo nylon film production line, scheduled for the end of the third quarter of next year out of film production, the production line technological content and capacity, priority is the same type of equipment, and on this basis, according to market development, and gradually complete the master plan for construction.



    Shanghai Zijiang Enterprise Group, general manager of the Group of thin-film substrates Division Mr TSUI soon as Shanghai Chemical Materials Co., Ltd., chairman of Zidong, in his view, the building of our own production base of high-level nylon film was his desire for many years, five years ago, has been concerned about the China nylon membrane movements, the joint venture, is round the hearts of his dream.



    The project is Zijiang Group, the largest since the establishment of investment projects, Toyobo Co., Ltd. is Japan's first overseas investment, business entities, long way to go, but the prospects are extremely bright, he will give full play to both sides with all staff in technology, equipment, personnel, and other areas to promote and enhance the company's packaging film substrates in China's industry market share and visibility.

Qimen Electrical And Electronic Industry Cluster Effect Has Been Highlighting

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Qimen County to develop electrical and electronic industries and continue to extend the industrial chain, to enhance the level of corporate technological innovation. At present, the electrical and electronic industry has become the county's economic development a major "engine."



Walt Qimen County Electric Company is a manufacturer of hairdressing products, export-oriented enterprises. Company official told this writer, and now they produce the export products, there are many electronic components manufactured by local enterprises. However, a few years ago, their products also need electronic components manufacturers, which rely on imported supplies. outdoor gas burners

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Electronics is the Qimen County, a traditional industry, in previous years, the county several big private electrical and electronic companies are "going it alone" business is small, the cluster effect was not obvious and so severely constrained the development of the industry, electrical and electronic industry, "the mountains without peak" into the reality of a Qimen County decision makers, "the pain of my heart." In order to enlarge and strengthen the traditional industries, improve the industry concentration effect, Qimen County after full investigation and market analysis, determined to expand electrical and electronic industry cluster as the core, in order to extend the industrial chain focusing on the development of road, through the introduced to develop a set of preferential policies to support and nurture local enterprises.



At the same time, to attract foreign investors to pay attention to the introduction of the industries associated with a strong initiative to better optimize the integration of electrical and electronic industry resources to enhance the gathering effect of electrical and electronic industry. Huangshan Electric and a number of prominent main business, industrial linkage and competitive, bring obvious benefits of the backbone enterprises of the rapid development of Chinese special appliances, sincere circuit, and a group of high technology content, good market prospects significantly expand the scale of growth-oriented enterprises . At present, Qimen county in power electronic components, the green light, environment-friendly UPS batteries, motors and other electrical and electronic-based industrial clusters have grown to 15, accounting for the county the total number of industrial enterprises above designated size nearly a third. Huangshan Electric, Walt electric, sincere circuits, gate of Chinese electronics products have been a number of enterprises producing interrelated and formed a relatively complete upstream and downstream industrial chain. In the meantime, Qimen County also electrical and electronic industry, scientific and technological innovation and transformation as the leading enterprise-scale expansion of the "booster" to encourage companies to develop new products, innovative technology, effective in promoting energy-saving electrical and electronic industry, descending consumption and product diversified lines of products.



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According to statistics, in recent years, the introduction of Qimen County industrial projects, the electrical and electronic manufacturing sector accounted for about 30%. Among them, 15 enterprises of the national patent applications for industrial enterprises in the county accounted for 50% of the total patent applications. In the first half, electrical and electronic industry has accumulated funds for technological renovation invested nearly billion, accounting for county-wide technological transformation of industrial enterprises invested 30%. 228.389 million yuan achieved industrial added value, accounting for the total county industrial enterprises above designated size of 37.82 percent over the same period last year increased by nearly eight percentage points.

Electric Porcelain Manufacturing Sector To Achieve Scientific Development

  Jiangxi Pingxiang Luxi is the famous "hometown of porcelain", large and small businesses hundred electric porcelain products are mainly low-voltage and high voltage porcelain, the domestic market share of 40%, exports accounted for about 20%, but excess capacity, the market began to atrophy on the whole situation is not optimistic, in addition to a highly competitive market, the fear is still a product development issues. austrian crystal earrings

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Not long ago, a family Pingxiang Electric Porcelain corporate CEOs about the market, he said: market more and more difficult, and peers increasingly keen competition, really worried about the way of existence of enterprises.



The CEOs to worry, it is understood, electric porcelain products of technological innovation is not enough, almost all remain in the traditional formula of raw materials and production process technology, even if the introduction of talent and technology of the manufacturers is also the starting point is not high, pure imitation, there is no their own innovations.



For example, a family business producing high-voltage porcelain, and even an undergraduate ceramic professional staff are not, only a few graduating from high school and worked as quality control is not the responsibility of school ceramics, but also quite different from electricity, only would operation only, even if the charge can only be engaged in technical books and pay according to work, not to mention research and development innovations; not to mention the rest of the small enterprises, almost family-run factories, conditions are good points, there are simple tests between laboratory analysis chamber condition is poor rule of thumb, and the whole is a simple repetition to repeat. This production of electric porcelain products naturally competitive, so the market is getting increasingly difficult.



The CEOs say that they plant in each of the high-voltage porcelain prices in 1800 ~ 3000 per hour, low-voltage electric porcelain in 50 to 300 per hour, which also determined the voltage rating, only in accordance with this price, the profit is only 16 % or so, in order to open up the market to sell their public relations, increased significantly, accounts for more than 10% of profits.



The end of the beginning of the end of every two, it is signing the tender of the season, was bidding signing business is gas and gaiters, without signing the tender enterprises can only ask for help everywhere, so that point of order in order to adequate food and clothing. Now raw materials, fuel prices and labor wages, corporate profits have been held down little small.



Transmission lines are now at home and abroad to the special high-pressure development, and has emerged 1000 kV EHV transmission system. Are household appliances production of domestic porcelain hollow insulator each of 1000 kV is 68 million, while the initial quote was actually 4 million yuan of foreign / sticks out of the UHV due to the development of China after the success of product research and development, they immediately cut prices to 200 yuan / branch.



In recent years, technological innovations have been able to access ultra-high pressure, high-quality porcelain, such as by the aluminum-containing raw material bauxite, kaolin and clay mixed and sintered to produce triclinic crystalline flake type of aluminate, due to compact structure, The role of acid-base pairs of high chemical resistance, compressive strength of up to 5000 ~ 6000kg/cm2, resistance properties of 1.2 × 1013 Dao 3.5 × 108 ohm / cm3.



Some studies have shown that in the original production process electrical porcelain coated with a layer of adobe on a 2mm thickness of andalusite and blue crystal stone coating, further sintering, its products can improve the compressive strength to the 1200kg/cm2, almost doubled .



Study abroad, with three-laminated glass porcelain pottery making, its compressive strength of more than has been produced by a variety of reinforced ceramic porcelain, but also wrestling is not broken, abnormal strong, extremely light weight. Domestic production of composite materials are also useful for non-ceramic porcelain, and the advantages far beyond the production of porcelain ceramic. They all can be achieved 1000kv EHV electrical porcelain.



Enterprises to survive, they have scientific development, through continuous innovation, have a foothold in order to revitalize the Pingxiang Electric Porcelain Company. If you rely on to expand the production scale, repeated low-level construction, industrial park and then large, beautiful plants and then, I am afraid will not help.

Who Will Explain The Three Bags Of Flat

3? 15 after, although Sony , LG , Sanyo And other foreign companies have announced Flat Panel TV The display provides for 3 years by country repairing. But we still have to ask loudly: three bags of flat panel TVs in the end who should have the final say? Who is responsible for the interpretation of the relevant legal provisions? fendi leather spy bag

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Warranty Regulations require major parts repairing color television sets 3 years, but the flat-panel TV market since the date of its Panel Repair time and other parts of the package has been a fragmented business. In addition to repairing a machine in general, the major components on the screen for repair time, 1 year, 2 years, also has 3 years. In 2007, several local TV Enterprises in the flat-panel TV sale Service Side have three packs of return promised to repair the display package of 3 years but the implementation of foreign brands has provided more than three packs of shrinking national service.



Foreign brands TV company staff to explain "very objective": the current "repair to replace some of the goods returned the liability" (the Three Guarantees) was enacted in 1995, will be listed as the main component of color picture tubes, and provides package Revised 3 years, and not to regulate the flat screen television. Then China Electronic Video Industry Association's "views on the implementation of flat-panel TV sales service", the LCD TV repairing a machine, the main components (display, screen logic components, screen backlight components) for repair for 2 years for the industry discipline measures, and of no effect, it is a regulation rather than legislation.



First sound, and the enterprises of the explanation seems to have a certain sense, their behavior seems to be unreasonable are legitimate areas. But a closer scrutiny, we must not only question: flat-panel TV is not a color TV set? It can not display color images, or can not receive TV signals? Although the provisions of our three bags were not included in the display areas of the main components, but the machine costs account for 60% of the screen also can not be considered the main components of flat panel TVs it? Clearly, in order to benefit, some TV companies use the law to the lag and misinterpreted the law.



Fact, not only cultural exchange can not do without the necessary explanation that a large number of our policies, regulations, many of the articles without explanation or definition, the implementation of them is a considerable degree of freedom.



Three bags from the flat-panel TV problem, we can see, on the interpretation of laws and regulations and relevant than the right to interpret the role of policies, laws and regulations their impact is also large. As a result, many companies have announced promotions in the terms often with an "interpretation of the Company," but this provision was in 2006 for the five ministries, the Ministry of Commerce jointly issued the "retail sales behavior management approach" and come to an end. However, three bags of flat-panel TV dispute lasted for many years, we regret to find that has no hands the power requirements for the three packs of interpretation of the relevant authorities of the three packs of clear provisions in the flat-panel TV to explain how the implementation of , we only see the role of the line does not have mandatory regulations, recommendations, calling, etc. As a result, Chinese consumers have a difficult course of Rights and the flat-panel TVs and other long process of rapid promotion.



Head-on some media bar to drink, companies have announced their display to implement three-year package repair. Sources also said the national standard flat-panel television service will be introduced in June to an end on the flat screen TV for repair of word games. We hope that the new national standard will be more complete, more rigorous, we hope that once again someone misinterpreted the law, relevant authorities will actively exercise of that power, give consumers a clear answer.

M & A To Speed Up The Rate Of Expansion: The New Wave Home Appliance Chain

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Five Star Qiao take Qingdao Jiangsu Five Star April 21 in Qingdao, stated publicly that it has acquired "in John Winton," jointly organized by appliance sales in the "Thai"?? Qingdao Yatai Electric Appliance Co., Ltd.. Qingdao Yatai's five stores in Qingdao will be replaced this year in June before the "Five Star" green yellow words LOGO, Qingdao Yatai former employees will be integrated into the five-star establishment, including some former senior members of Qingdao Yatai.



Five Star Development, said Wang Jian, executive vice president, Yatai a group of excellent staff, the stores in Qingdao from Yatai fundamental to the management staff. Five Star has been arranged based financial, planning, operations, business and other sectors related personnel to enter, to help complete the docking. Original Yatai with various appliance manufacturers signed an agreement to star in the broader market, as the case into the agreement. Through this acquisition, Five Star has been fully completed in eastern China, including Jiangsu, Anhui, Zhejiang, Shandong coastal line of the layout. Five-Star the next three years will continue to be intensive in the region of the network development to achieve the region's leading strategic objectives. 2.5 hard drive external enclosure

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"In John Winton" was in China in recent years



Home appliance chain Higher sales of the industry exposure of a name. The name of the organization from four home appliances business?? Beijing Dazhong, Shanghai Yongle, Henan Tongli, and Qingdao Yatai. Therefore, the five-star acquisition is complete, in fact, announced a "permanent Winton in the" coalition of the collapse.



"Rural revolution" five-star achievement



In the top four home appliance chain, the Five Star is the Bureau of the latest entry, but the growth rate is fastest. From state-owned enterprises to private enterprises, from wholesale to retail, from retail to the chain of Five Star born out of the province of delivery of the five companies, along the way, after six changes, every time ashes. Five Star's "killer" is "encircling the cities, the last major cities to win" strategy.



Five-star hair force, starting in 2005. In early 2005, Five Star began to pull pattern in the country, their plan is to be completed within a year in the country's overall layout, the plan now because Yatai acquisition has been initially completed.



Domestic home appliances in the current chain, the five-star in the Jiangsu, Anhui, in the absolute leading position, they also in Jiangxi, Zhejiang, Chengdu, Sichuan, Shandong successful distribution, coupled with the acquisition from Yatai Qingdao stores, five-star in China, the layout has been very clear that they were entrenched, including East China, Central China, Southwest China as one of the most densely populated, the maximum income a circle.



Within the five-star, there is a "1335" strategic plan, this strategy of explanation is that within 1 year in three provinces, an absolute leader, within 3 years in 5 provinces an absolute leader. Is defined as the absolute leader in more than 40% of the largest market share of competitors. 1 year should be identified is 2005, the three provinces there is no suspense is of Jiangsu, Anhui and Zhejiang. Shandong is listed as 3 years, the five-star to achieve the first four leading provinces.



Two five-star core strategy is to give up?? To give up the blind outside the main electrical diversity, to give up outside the main strategic focus of geographic expansion. To five-star scale is now the base, capital accumulation, coupled with years of corporate practice a philosophy and culture, should be said that stand in the position, is owed by one exploiting the boundary of the journey.



Coming home appliance chain bought Times



Five Star, said Wang Jian, executive vice president, five-star acquisition Yatai is a valid attempt. Wang Jian believes that by funding the acquisition of shares or control are used to channel development should be a home appliance chain enterprises in the future direction. Five Star will open my own business and buy both of two expansion models. Medium-scale regional strong home appliance chain, will be the focus of five-star next choice.



Market-driven revolution in home appliances to this channel has experienced three, the first stage,



States United States , Suning , Five Star and other household appliances enterprises represent the birth of the power channel the rise of private capital; the second stage, the rapid development of home appliance chains, department stores, appliance stores and other markets, and rapid decline of the old Yetai and out of the market; the third stage, John Winton in the collapse of the signs



Appliance Retail Giant has created barriers to entry, home appliance chain integration between channels started.



Present Suning, Gome, five-star chains such giants have developed a new expansion mode, opening the door from the store from the previous way of direct acquisition of mature store will be an extension of the way, GOME has recently acquired Black Swan is a good evidence. And home appliances brand, like the trend of increasingly concentrated, the future Chinese market is only 6-8 channels of business and home appliance chain Wal-Mart, Carrefour, BESTBUY such as competition in the Chinese market, Chinese home appliance chain's "Dinosaur" class enterprises will thus formation.



Analysis of the current list of home appliance chain industry can be found, the threshold for the Chinese home appliance chain industry has gradually formed. In 2004, Five Star's sales of 9.36 billion yuan, closely followed by sales of 6.4 billion in medium and large appliances, and then after that the home appliance chain enterprises in Wuhan, the highest sales of home appliances industry and trade, but also only 16 stores, 20 million in sales. Experts believe that, from the current development trend of Chinese home appliance chain, the Trade and Industry in Wuhan, Fujian think the text were the representatives of regional businesses across the threshold of possibility has little.



Experts to a wide range of goods, store featuring cheap form of modern



Retail One of the most important of the forms. If you want to store operators to sell the case of low commodity prices, profits, we must make the greatest efforts to reduce the cost of survival is directly dependent on store size. The reason is that, first, the chain store purchases large enough to ensure that retailers can get the best suppliers supply the lowest price and payment terms; second to fully reduce logistics costs as the goal of distribution centers and goods information system requires a huge amount of investment, but only in the number and size of stores where large enough clout to establish.



Present, the domestic home appliance chain enterprises have emerged the trend of channel integration, a national chain of stores and total sales have been growing, and this corresponds to their size advantage of the more and more evident. Relative to their own independent shop, the acquisition is undoubtedly a faster, more provincial resources, the expansion mode.