U.S. Coca-Cola to expand faster than the global taste of American taste - Coca-Cola - Food Industry

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Chinese Aihe Cha, the French like to drink orange juice, Mongolians like to drink horse milk wine, but now some out of tune with the beverage Coca-Cola It challenges the food culture of these countries. Standings from the sales, Coca-Cola in the United States big business is not the biggest in the U.S. "Fortune" magazine released its 2008 annual Global 500 list, the United States ranked first Wal-Mart, Coca-Cola ranked only 275 . But no doubt that Wal-Mart supermarket in many countries and regions have not yet, but Coca-Cola is the world blossom everywhere. Coca-Cola accounted for half of soft drink market in many countries, is the world's number one selling Carbonated beverages . Coca-Cola has become the closest the United States and the world food, American products and American culture, "representatives." Through sponsorship Olympics In other forms, it has been integrated into the U.S. "soft power", its "conquer" an overseas market and allow people to accept faster than the U.S. Marines occupied the speed of an overseas military targets, "the occupation "Time longer.



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Coca-Cola expanded faster pace of U.S.
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1927, Shanghai street quietly added a drink, the name is weird??? "Tadpole tadpole bite wax." A year later, translated by reward seeking activities, the drink has a new Chinese name??? "Coca Cola", the translation was Advertisement Industry as the best translation of the brand name. 22 years later, with the withdrawal of the U.S. embassy, Coca-Cola also withdraw from the Chinese mainland market. Then, after 30 years, Coca-Cola before returning to mainland China, and became the first foreign companies into China. In 1979, the Sino-US relations after the third week, the first batch of Coca-Cola products shipped from Hong Kong to Beijing via Guangzhou. "New York Times" with the "Wall Street Journal" and other U.S. media wonder, "Coca-Cola know in advance Sino-US high-level diplomatic movement" and believes the business case has "extraordinary political significance."





Capture the Sino-US relations, China's reform and opening up this particular "business opportunity", but Coca-Cola around the world, "magical wand" and an example. In many countries, the war just ended, Coca-Cola will be random access. A slight loosening of relations with the U.S., and even still not smooth the countries and regions, people drinking Coca-Cola as usual. American writer Tom? Standage had a few years ago the best-selling book called "six bottles of history", about the Beer , Wine, spirits, coffee, tea and cola drinks six impact on global human. The book was dedicated to the Coca-Cola's relationship with the United States rise. 1939 years ago, Coca-Cola have entered the market in several countries, but really it to the world and became a symbol of the Second World War the United States. This refreshing non-alcoholic drinks can get a great welcome American soldiers. An American journalist who writes with deep feeling, the real thing Coca-Cola is "the essence of a symbol of American spirit." Coca-Cola Company has issued such a high-level instructions: Coca-Cola will not account Gongben, fight for each and every soldier can take anywhere to buy a bottle of Coca Cola 5 cents. In order to meet the needs of U.S. troops, military bases near the Coca-Cola Company began setting up factories, employees responsible for production of even the pilots and tank hand as and as important, and was awarded forces, "Colonel Coke," the "rank." Throughout the war, Coca-Cola factory in the world 64, the production of the billions of bottles of drinks. With the pace of the U.S. military, so Coca-Cola opened the global market. Marshal Zhukov





the Soviet Union failed to withstand the Coca-Cola charm. US-Soviet negotiations in the postwar period, U.S. President Eisenhower recommended to the Coca-Cola Zhukov, Zhukov deeply love this drink. However, due to the Soviet Union in the ideological differences between, Zhukov proposed an idea: Coca-Cola can remove the brown color, it looks more like Russian vodka. Zhukov was produced exclusively for Coca-Cola, a colorless cola, also uses the white bottle, the bottle label is a Soviet red star.





French mentality of the Coca-Cola complex


, Of course, Coca-Cola and the global expansion of American culture has also caused resentment in many countries. After World War II, the United States implemented the Marshall redevelopment projects in Europe, some French people dissatisfied with the United States to set up factories in France and launched a large-scale opposition movement, was even Coca-Cola's overseas Sell Known as the "Coke colonial movement", there's the French protesters overturned Coca-Cola delivery trucks.





Cultural superiority to the French on the Coca-Cola had a complex mind. French "Le Figaro" in 2006 had revelations that 100 years ago, the inventor of Coca-Cola Pemberton, a pharmacist is experiencing a Ming Jiaoang hot? Mariani of the French, in his first of the "old wine plus leaves, "was based on the transfer out of Coke, and had given it had played" French Wine Cola "name. A French reader said that if the United States, a symbol of "Liberty" is a man-made in France (France presented), and now Coca-Cola is also a French origin, then the United States left it? After entering the French since 1933, which the United States began to challenge the French drink tastes. East railway station in Paris was only recommend to customers, a new drink: Coca-Cola. Taste that good to have people under that strange smell there. But the French people have found a very important phenomenon, all drunk people will like it slowly, over the final Yuehe Yue. Therefore, the Coca-Cola beverage market selling well in France. Paris, a store owner, said his store's sales of Coca-Cola and other soft drinks, the ratio is 2 to 1, that is, sold two bottles of each before we sell a bottle of Coke and other beverages.





Although the French Carrefour and other large supermarket groups have also launched their own cola product, but Coca-Cola in France and the European market, or occupy a position of absolute monopoly. France and the United States drink beverages war in 1998, it was once white-hot. Coca-Cola's acquisition of France was ready to drink ORANGINA (1936 unveiled in orange and lemon juice with the deployment of carbonated beverages), except that the drinks in Europe's most popular soft drink Coca-Cola outside. As the French government's opposition, ORANGINA later another French aniseed aperitif specializing in the acquisition group.





Interestingly, in France all the upscale places, Coca-Cola is not on the desktop. Journalists attended the reception at the local, few people can drink

China's top ten beverage markets of the future development pattern 3

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With three small Japanese beverage giant: Asahi, Suntory, Kirin in the rise of China, Coke joined the original leaf tea, the tea industry, competition is intensified. Japanese beverage company because of more advanced technology and experience, the struggle of the tea beverage market is very advantage. Coke is a channel and spread advantage.


    Local beverage giant also never gave up on tea beverages interfere. Wahaha of Longjing tea, Daly's green plum green tea, iced tea Jinmailang the series, all or a certain market share.


    Therefore, the tea beverage market, the future pattern of development is the most uncertain, can not determine the real pet, warlordism.
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    However, I venture to predict the next - the brand duopoly monopoly will inevitably be broken. Master Kong and unified market share will decline gradually to a more reasonable situation.
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    5. Special-purpose beverage market


    From 2009 onwards, instead of special-purpose beverage called functional beverages. The pattern of special-purpose beverage than the tea to clear up, more than half of the sub-quota was occupied by the Red Bull; while the market share were all large and small, "* ox" is divided up by what ice cattle, Race cattle, Wang cattle, mad cow, Hong cattle, cows, etc., are basically walking around 3 per bottle retail cheap route, and few market rate investment.


    Guangdong is the largest base Red Bull Australia Australia background momentum selection in the Guangdong Red Bull attack from the front, ending of course is very heroic. Now, the author's predictions have been proved essential. Victoria tiger force, good benefits top new brand, if only concentrating attacks in the PRD, hold market segments, you can still survive.


    Health-care sales force is very difficult to judge the true, and some say 3 million, and some that only 30 million. Japan certainly is a loss to fill up now, and its packaging strategy is people to understand. If we had a direct attack out of 250 Red Bull cans short, use the price advantage and advertising advantage, has long been open part of the regional market, and why bother to whether or not students are now dead.


    Jianlibao the driving force to rely on the capacity to win, I'm afraid the end result will far from ideal. Given the driving force of production cost advantages, it is best to use the same capacity directly to the packaging, the retail price of 0.5 yuan cheaper, multi-channel profits of 0.2 yuan per tank, 5 yuan per case, high-profit, Red Bull will be very great pressure. Financial crisis, Red Bull bear the brunt of this high-end drinks, if the same quality and cheaper price of competitors, share of the decline is inevitable. But unfortunately, the lack of Jianlibao's decision-making such as Wahaha's Zong often under the market master.


    Jianlibao current product line is the most extensive, forward and attack, retreat and defend. Brand-level distribution is also reasonable, Jianlibao old, new and 1984, the driving force, including the previous A8. Li Wenjie If you lay this card in a few, can eat up a large special-purpose beverage market cake. Where there are hard to do pure water, sunshine fruit Pa. Blue Ocean and Red Sea, how to choose? Asian Games to their sponsorship money, as the first basic skills, a clear brand positioning, pricing strategy and reasonable control channels to strengthen.


    Pulse decline the past few years, the decline is probably the reason for enterprise management. Pocari with sudden emergence of the Beijing Olympic Games, but is also a need to strengthen internal management. Management of common problems between the two is not in place, leading to intensive farming can not channel, sales can not break through.


    Red Bull, the drinks you want to make special use of the beverage market, a lot of her second child, but I believe that strength is not enough, the future market structure, or a dominant cow.


    6. Protein Drink


    COFCO bought 20% stake in Mengniu, Mengniu bring state-owned assets to the background, Ning also had success in their own food and the layout of the whole industrial chain.


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