China's top ten beverage markets of the future development pattern 3

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With three small Japanese beverage giant: Asahi, Suntory, Kirin in the rise of China, Coke joined the original leaf tea, the tea industry, competition is intensified. Japanese beverage company because of more advanced technology and experience, the struggle of the tea beverage market is very advantage. Coke is a channel and spread advantage.


    Local beverage giant also never gave up on tea beverages interfere. Wahaha of Longjing tea, Daly's green plum green tea, iced tea Jinmailang the series, all or a certain market share.


    Therefore, the tea beverage market, the future pattern of development is the most uncertain, can not determine the real pet, warlordism.
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    However, I venture to predict the next - the brand duopoly monopoly will inevitably be broken. Master Kong and unified market share will decline gradually to a more reasonable situation.
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    5. Special-purpose beverage market


    From 2009 onwards, instead of special-purpose beverage called functional beverages. The pattern of special-purpose beverage than the tea to clear up, more than half of the sub-quota was occupied by the Red Bull; while the market share were all large and small, "* ox" is divided up by what ice cattle, Race cattle, Wang cattle, mad cow, Hong cattle, cows, etc., are basically walking around 3 per bottle retail cheap route, and few market rate investment.


    Guangdong is the largest base Red Bull Australia Australia background momentum selection in the Guangdong Red Bull attack from the front, ending of course is very heroic. Now, the author's predictions have been proved essential. Victoria tiger force, good benefits top new brand, if only concentrating attacks in the PRD, hold market segments, you can still survive.


    Health-care sales force is very difficult to judge the true, and some say 3 million, and some that only 30 million. Japan certainly is a loss to fill up now, and its packaging strategy is people to understand. If we had a direct attack out of 250 Red Bull cans short, use the price advantage and advertising advantage, has long been open part of the regional market, and why bother to whether or not students are now dead.


    Jianlibao the driving force to rely on the capacity to win, I'm afraid the end result will far from ideal. Given the driving force of production cost advantages, it is best to use the same capacity directly to the packaging, the retail price of 0.5 yuan cheaper, multi-channel profits of 0.2 yuan per tank, 5 yuan per case, high-profit, Red Bull will be very great pressure. Financial crisis, Red Bull bear the brunt of this high-end drinks, if the same quality and cheaper price of competitors, share of the decline is inevitable. But unfortunately, the lack of Jianlibao's decision-making such as Wahaha's Zong often under the market master.


    Jianlibao current product line is the most extensive, forward and attack, retreat and defend. Brand-level distribution is also reasonable, Jianlibao old, new and 1984, the driving force, including the previous A8. Li Wenjie If you lay this card in a few, can eat up a large special-purpose beverage market cake. Where there are hard to do pure water, sunshine fruit Pa. Blue Ocean and Red Sea, how to choose? Asian Games to their sponsorship money, as the first basic skills, a clear brand positioning, pricing strategy and reasonable control channels to strengthen.


    Pulse decline the past few years, the decline is probably the reason for enterprise management. Pocari with sudden emergence of the Beijing Olympic Games, but is also a need to strengthen internal management. Management of common problems between the two is not in place, leading to intensive farming can not channel, sales can not break through.


    Red Bull, the drinks you want to make special use of the beverage market, a lot of her second child, but I believe that strength is not enough, the future market structure, or a dominant cow.


    6. Protein Drink


    COFCO bought 20% stake in Mengniu, Mengniu bring state-owned assets to the background, Ning also had success in their own food and the layout of the whole industrial chain.


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