Appliances: Watching the Olympics "cake" does not necessarily taste the sweetness - Haier, Samsung, Panasonic - Network Appliance Industry-hc360 HC

China Suppliers






Olympics
earring display rack

Business opportunities?
earring display stands


mannequin jewelry holder

Experts believe is the key to the operation of



American "Newsweek" has been likened to say "Olympic Games as a big market." Indeed, in addition to hoping the founder of the truce, and equal political issues, the increasing commercialization of the Olympic Games as an economic model to the feast. Some experts predict that the Olympic economy will bring more than 3 trillion yuan in the huge business opportunities, driving China's rapid economic growth. Olympic Games has become a deduction in the context of the wealth of the Olympic Cube,

Home Appliances

Business did not lose this opportunity. However, not every business has the opportunity to become an Olympic sponsor. Some companies tried their best to link themselves with the Olympic Games.



sports marketing business conducted by the Olympic Games



Olympic sponsors are divided into three levels, namely, the Olympic partners, sponsors and suppliers. Rank, on the Olympic emblem and the right to use the Olympic logo and publicity rights are also different. In addition to the Olympic Games the International Olympic Committee established global partner, the Beijing Olympic Organizing Committee has launched three levels of the Olympic Games, including sponsorship program, were partners for the 2008 Olympic Games, 2008 Olympic sponsors, the 2008 Olympic Games suppliers (including the exclusive supply and suppliers). It is understood that the Olympic Games into the largest global partners, each company about 25 million -4,000 million dollars, in addition to financial support, also provides important technical services.



Sponsors at all levels, the figure often found in household electrical appliance enterprises,

Samsung

Panasonic is Olympic Games, global partners. In addition, the 2008 Olympic sponsors are Haier, exclusive suppliers and sub are so Vantage.



However, with the Olympics approaching day by day, Olympic marketing is no longer just the sponsors dozens of companies that exclusive "feast," from which many other companies want a slice. Thus, curve convoluted by many enterprises to adopt strategies, such as

U.S. microwave

Product presented to the Chinese diving team and the Chinese swimming team, while product was named as the "champion microwave oven"; Oaks became the Olympic Sports Center Partners;

Hisense

CCTV sports partners; new flight refueling mission refrigerator planning of the Olympic Games ... ...



At the same time, the Olympic torch relay has become a business opportunity to promote the theme. Li Juntao, vice president of Gome Group is the country the United States nearly 60 torch bearers in the first appearance, his talk with reporters, also did not forget to promote enterprise: "to participate in the Olympics has always been my dream, and now as the Olympic torch, can be considered to fulfill its a dream. States in the future development of the United States will adhere to a higher, faster and stronger spirit. "

Suning

From early April to the beginning of 500 Olympic Shopping guide the recruitment program, the future will be gradually introduced in the stores to achieve VISA and MasterCard consumer, opening up the Olympic broadcast area.



Analysts pointed out that the home appliance business is very keen on the Olympics, but also would like to achieve through the Olympic Games, sports marketing strategy. did not become corporate sponsors also have the opportunity



Olympics business opportunities, it has become the consensus. Since the 1984 Los Angeles Olympic Organizing Committee Chairman, the business community in a creative way to the Olympic Games Wizards Ueberroth closely integrated with business to create extraordinary wisdom of the modern Olympic Games in marketing mode, making it the "first money in the Olympic Games", the Olympic Games will be athletes are no longer just a stage show, it has become more eager to achieve through the Olympic brand influence of corporate big stage.



Beijing Olympic Games approaching, China has become the main battlefield of Olympic marketing. To have the weather, geography, and local enterprises, bringing the Olympic Games is unprecedented marketing space. Only from the corporate brand value growth of the data has shown that routine cases will invest 100 million U.S. dollars to enhance the brand value of 1 percentage point, while the Olympic marketing is to enhance the 3 percentage points. No wonder more of the non-Olympic sponsors also did her best to become the big winner Olympic marketing.