Dazhong: "IT Digital + high-end large shop" Positioning 2006 - medium and large electrical chain - HC Network Appliance Industry

China Suppliers






plastic ring binder

  desktop organizer wood

200 million yuan and large unit preparing for "Hancu"





Following the July 2005 to set up a "large and medium CES Union" Jujian challenge Zhongguancun, the large and medium electric again, "Han Cu" was launched on the occasion of the coming onslaught of Zhongguancun. Recently,

Hewlett-Packard

(China) Vice President Qiuqiu Liang,

Association

Large retail outlets Department

Marketplace

Manager Xu,

Haier

Minister Chang Han went to medium and large electrical utilities, and Dazhong Electronics

Computer

Minister Zhang Liang Division signed a total of 100 million yuan to purchase a large one, deal with the upcoming "Hancu."



With medium and large electrical appliances and other IT giants signed a sales amount of mining, large and medium for the round, "Han Cu" has come up with large sums of money purchasing a 200 million yuan.



Learned, was known as the IT digital medium and large electrical appliances

Sell

Season "Hancu" will start the New Year's Day 2006, until after the Spring Festival the end of 2006.



Released in the medium and large electrical appliances in the procurement of a large single, HP

Notebook

Computer range from 5,999 yuan to 15,999 yuan in the eight models of the underwriting customized models; Lenovo notebook and desktop computers covers four models underwriting customized machines; Haier is sized to provide a customized underwriting model 4 .



Is worth mentioning that, Lenovo offers the Lenovo home to large and medium Yue D2006 is the association's history to provide to the mall's first special for the machine.



Sized to obtain the special for the machine, enjoy the full price of ownership, can be adjusted according to their own models of market prices which, rather than special pricing for the machine were to be subject to the appliance manufacturer. It is reported that this association home Yue D2006 now in large and medium market price is 5999 yuan, the other with Lenovo

Brand

Quite the same configuration of computer prices still in the more than 6300 yuan.



It is understood the 60 medium and large electrical stores in Beijing's IT digital (not including

DIY

) Sales have occupied Beijing IT Digital (excluding DIY) 20% of its market share, while the IT digital medium and large electrical appliances have been occupying 25% of all category sales.







New Year's main push "the high-end big shop" Raiders





2006 the first day in Beijing, already has 60 stores in medium and large appliances in turn out two million square meters big shop??? Great benefits COSCO road shops and large and medium stores. Jiayao Yong, general manager of Dazhong Electronics North China branch said: "The road beyond the opening of shops and stores marked benefits, medium and large appliances will officially open the 2006 'high-end large stores of Marxism' of the times."



According to Gu Yaoyong introduction, business area of 20,000 square meters of great shops in the West Fourth Ring Road and the junction of Broad Road, east side of the brink of the Golden Resources Times Square. The medium and large new store is located at the North Fourth Ring Hui Hui Xin East Bridge west.



It is understood Beijing Dazhong Electrical Appliance sales in 2005 rose more than 60%, there is huge growth in sales profits, including profits from the promotion in addition to new stores, but also from its focus on 3C and promotion high-end appliances.



2005, the large and medium electrical build a complete IT digital supply chain, the first to bring home appliance stores from traditional stores to the 3C change. This year, medium and large electrical appliances to enhance the introduction of high-end,

Washing Machine

, Energy conversion

Air conditioning

, Flat panel televisions and multimedia

Mobile

Procurement volume improved more than 5 times in 2004, while the same number of high-end electrical appliances ordinary profits of their profits several times, several times or even hundreds of times.



The introduction of high-end appliances in strengthening the same time, some large and medium also pay attention to open-end positioning of large stores, in addition to New Year's Day will soon open a new store and the great way of benefits outside the shop, medium and large electrical appliances out of this year's Shuangjing shop Shuangjing Lianhua stores, Tuanjiehu shop, Yizhuang shops belong to locate high-end stores.



It is reported that, in order to complete the new play to open large stores in Beijing caused the star shop, medium and large electrical appliances will also be held in the massive Great Road store up to January's "appliances temple." Appliances on display in this temple of goods, 80% of household appliances, the remaining 20% are at colored stocking, commodity-based.