Microwave playing the "light" brand to seek Gregory avoid price wars - microwave oven, electronic oven, kitchen - HC Network Appliance Industry

China Suppliers






cold rolling mill

  concrete roof tile machine

After years of cheap cold rolling mills

Competition

, The microwave oven industry increasingly thin profit products. But the reporters found that by

Price war

Growing up in several major microwave manufacturers, relative majority in the occupation of the market, also began to slowly put down the "price" sharp knife and replace "technology," Lance, in order to earn higher profits.







Excess capacity gradually thin profit



"The Big Three domestic microwave oven industry is evolving." Guangdong Midea Microwave Oven Co., Ltd. Managing Director Zhu Fengtao said in Beijing recently, the United States of microwave ovens sold more than 4 million units at present, is expected to reach 6.3 million units during the year, and " rival "

Glanz

,

LG

Have also breaking the 500 million mark.



Reason for the formation of such a situation, and microwave ovens over the years brutal price war industry not unrelated. In Glanz, LG, beauty manufacturers such as promotion, microwave oven from a few thousand dollars a few years ago the price of "high-diving," and even once there have been hundreds of dollars of products.



"Microwave oven magnetron main parts, each cheapest 50." Appliances in China, Chen Gang, Vice Secretary-General that, together with

Computer

Board

Transformer

, Timers and other parts and processing costs, prices only a few hundred dollars of microwave products can only take the "puerile" way.



Rapid expansion can only lead to overcapacity. According to statistics, market demand for microwave ovens in 2005 to 4000 million units, while the only Galanz, LG and beauty of these three companies had production capacity of 4,000 million units.







Playing the "light" brand and find Gregory



The face of excess capacity, margins are thin, competition, product homogeneity embarrassment, microwave technology manufacturers began to return to the road going to add through the high-tech for high profits. For a time, such as "vapor transfer wave oven," "light barbecue pits" and other new multi-function microwave oven manufacturers have been pushed front.



Yesterday

(September 20, 2005), the reporter visited the capital more appliances

Marketplace

Found that microwave light now began to take the vast majority of the market share of microwave ovens, microwave ovens are the traditional market is gradually eliminated. According to

States United States

Electrical 1

Sell

Personnel, the current price of light microwave products generally about six or seven hundred dollars, even thousands of dollars of high-end products.



Industry said that as the light wave technology is a relatively mature technology, corporate research and development costs are not too high. Therefore, the current major companies introduced light microwave oven, the product cost increase is not huge. In excess capacity, gradually thin to rely on sales profits, while domestic microwave oven technology companies are by the return of seeking higher profits.