Shuaikang new beginning or the election of new voice self-defeating - Shuaikang, Shuaikang water heater - HC Network Appliance Industry-hc360

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2009 4 17, the famous kitchen electric companies

Shuaikang
men islamic clothing

Group in Zhejiang Yuyao held a grand press conference, mute the release of new products this year, and microwave hood
islamic womens clothing

Disinfection cabinet
ghagras

While still at high-profile year Shuaikang CCTV "Avenue of Stars" champion Zhang Yu contract, Zhang Yu Shuaikang become the new brand ambassador in 2009.



Select a new brand ambassador, marking the Shuaikang is seeking new breakthroughs. On Shuaikang concerned, this choice is its accumulation in the quality of the basis of a new beginning, or even self-defeating restrictions affect the development of its brands, which are unknown ... ...



Who is Zhang Yu?



When Zhang Yucheng as Shuaikang brand ambassador, many people have the first question is: Who is Zhang Yu?



Perhaps the problem is a fan of Zhang Yu, "down" looked like a great insult, but in fact, there are still a lot of people do not know the roots from Dalian star.



Zhang Yu was born in 1984 in the famous former is just an ordinary

Car

Mechanic, but in 2008 CCTV "Avenue of Stars" on herself and strength, broke into the national finals, downing, and eventually won one fell swoop. Zhang Yu do best imitation of Chang Yu-sheng, whether voice or have copied the most vividly emotional, it is called the "Mainland version of Chang Yu-sheng."



However, Shuaikang Zhang Yu was selected as the spokesperson, the media or on the Shuaikang skeptical of this choice. A household electrical appliance industry, said: "Zhang Yu Shuaikang's reputation than to sound a lot, a lot of people do not know that Shuaikang Zhang Yu, Zhang Yu in the publicity Shuaikang so much, not as good as that is Shuaikang publicity Zhang Yu, this would bring the brand Shuaikang will decrease, so that consumers feel Shuaikang are second and third line is the brand. "



It is understood that the replacement of voice is Shuaikang through in-depth research and analysis to make accurate decisions. Shuaikang that with China's economic development and urbanization process accelerated after 80 generation has become the main consumer market. In this market environment, rather affinity, high in the young heart Zhang Yu popular brand will Shuaikang young, trendy, revitalized.



Shuaikang reason seems to be very full, but if come back to the consumer group orientation, this reason does not begin to become full up. Zhang Yu's fans are mostly 18 to 28 years old, which Shuaikang has been the target of 28 to 40-year-old consumer group in the ability to pay far apart.



Back in 2007, Shuaikang spokesperson for the brand famous dancer Yang Liping, Yang was doing things outside of the comment is a low-key, beyond the well-known in the dance industry is not high, the product

Sell

Direct pulling power is limited, in fact, in addition to a color screen in addition to advertising, Yang did not bring greater benefits to Shuaikang.



Well-known network

Marketing

Hang Feng Zhang consultant to the "modern manager", said: "Shuaikang choose to Yang Zhang Yu, in fact Shuaikang been looking for a brand can convey to the public the chance. Unfortunately, Shuaikang not aware 'that handsome health 'and' believe Shuaikang 'difference, and did not realize the difference between the name and brand. "



Shuaikang struggle



Recent years, the once glorious kitchen Shuaikang electrical giant, its share in all the way down, brand image was dying. According to statistics the State Information Center, 2008 Shuaikang

Range Hood

7.96% market share of sales, in 2007 the figure was 8.47%, higher among the early years; As

Gas stoves

, Is also a trend, the share in 2008 compared with 2007, a decrease of 0.5 percentage points.



So now Shuaikang efforts to restore the appeal and influence.