Home appliances to the countryside: to upgrade the product level required - bringing home appliances, flat screen TV - Network Appliance Industry

China Suppliers


Time: at 16 o'clock on the April 16


Location: Tongnan County Yongsheng appliance store operations


Interviewed: Tongnan Yongsheng Du Jie, general manager of home appliances business
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"Welcome! Welcome!" Journalists just get off, they are Yong Sheng Du Jie, general manager of hospitality appliances, and his gentle temperament is to press left deep impression. It was under his management, Yongsheng appliances has become
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TCL In the largest Tongnan agents, including category


TV , Refrigerator , Washing machine And so on. At the same time, its also operates Gree,


Samsung Omar and other brands. High refrigerator sales "For now, home appliances to the countryside on our role in driving sales is very clear, we are now 30 rural county sales outlets selling very well." Metaphysics as excitedly told reporters, "From ranking in sales of home appliances to the countryside on the driving role of the refrigerator is the most significant, followed by the television. "





Appliance stores in Yongsheng, the reporter found that the refrigerator has been placed in the most eye-catching position, and home appliances to the countryside and introduced the slogan seen everywhere. Du Jie in their analysis, the refrigerator in Chongqing hot for two reasons: on the one hand, Chongqing hot weather and refrigerator ownership in lower demand for farmers is very large; the other hand, higher margin products refrigerator, dealers are willing to operate more.





This, Metaphysics as a special calculations to reporters, he said: "In some sales outlets, the refrigerator is around the 300 to 400 yuan, 2,000 yuan and profits of about only 6% of TV -7%, minus cost of logistics, color TV almost no profit, but the refrigerator is much profit to be rich. "reporter has learned that in some towns, there have been television Withdraw, and increase the display area of the phenomenon of the refrigerator.





The same time, in the interview, reporter learned that the brand is becoming a consumer product to buy an important indicator of home appliances to the countryside. Du Jie told reporters Recently appliances to rural areas from product sales situation, TCL and other comprehensive strength, the peasants of the big brands and high consumer awareness by consumers in hot pursuit, in which prices around 2,000 yuan mid-range refrigerator is particularly consumers. TCL and other major brands over the years accumulated advantages in brand, sales in home appliances to the countryside gradually appeared, while product quality, design, sale





Service On the comprehensive advantages of the big brands is even more evident. In the home appliances to the countryside projects, big brand manufacturers are more comprehensive than most manufacturers competitive advantages, its products are more worthy of consumers.





Product grades need to upgrade again


Appliance business in the Department of Dongsheng reporter found that when interviewed,


Flat Panel TV Has occupied the store 1 / 4 display area, and more to large-size flat-panel televisions. Du Jie told the reporter: "Sometimes the purchasing power of consumers is beyond your imagination. In TV, the farmers or not buy, or to directly buy more than 42-inch TV."





He said farmers now have the basic home TV popularity, the demand for television is basically replacement demand, most farmers want to put a large living room television. These models are currently winning television can not meet demand. This reporter learned that the countryside into the subsidies range of home appliances products, television, refrigerators (counter),





Mobile , Washing machine, computer, water heater price ceilings on six categories of sales were 2,000 yuan, 2,500 yuan, 1,000 yuan, 2,000 yuan, 3,500 yuan, 2,500. To television, for example, the price ceiling of 2,000 yuan means that the current maximum size is only 26-inch flat-panel TVs.





Relevant departments clearly aware of the appliances to the countryside during the process of bidding, recently, the Ministry of Commerce, the Ministry of Finance released the latest tender notices home appliances to the countryside. Among them, the TV limit raised to 3500 yuan. However, seems satisfied with this Du Jie.