Semiconductor industry gloom gloomy catalog distributors Why spared - semiconductors, catalog distributor - electronics industry

China Suppliers


With a significant reduction or cancellation of orders from overseas, the U.S. "subprime crisis" caused by the domino has spread to China's electronics manufacturing industry and to promote a new round of industrial restructuring and transfer. Pain caused by this,





Semiconductor Distributors who share their feelings. However, China's semiconductor distribution market as part of a more specific, catalog distribution but does not seem to cause illness. In the relatively mature into coastal and eastern parts of the doldrums, the main participants in the competition began to actively explore new areas and applications markets, and confidence in the performance of this year.
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"Economic downturn, of course catalog distributors of semiconductor market will be affected, but China's influence is relatively small. At least from our company's situation is this." RSComponents Zhu Weidi Business Manager North Asia, said, "Although market encountered some resistance, but the overall distribution market in China directory market there is still much room for growth, there will be quite optimistic growth. RSComponents The same is true of business. "





That Zhu Weidi so optimistic because of the country's vast land and the resulting imbalance in the development of east and west. Although RSComponents enter the Chinese market a decade and the other major competitors Farnell after last year following the entry, where the catalog distribution market has been a great improvement in the major regional markets are increasingly competitive. But in the vast central and western markets, catalog distribution has just begun. Farnell last October set up offices in Chengdu, RSComponents is also strengthening ties with customers here. 9 At the end, the company held in Chengdu, "RS Kite Carnival" activities, which is held once again in the southwest of its customers in such social activities. "Despite the impact of catalog distribution industries are not, but we are actively pioneering new growth areas and markets. In the East and South China is relatively mature markets such as expanding into central and western regions outside the active is one of the strategies we . "Zhu Weidi said," for the catalog distribution is, there are many untapped market. "





Addition to regional differences, there are different application segments. RSComponents Another new idea in years of hard work in the MRO market, into the EEM (electronic, electrical and mechanical) in the field, especially in small batch manufacturing market (SBP).





"Are affected by mostly small and medium private enterprises. RSComponents concern because relatively high-end customers, so relatively small number." Zhu Weidi said, "In addition, our product line up dozens of thousands of able to cover many aspects, once a market recession, we will find growth elsewhere. "





's Choice of a new growth point in the past were RSComponents are neglected. "You could say we have not only sown harvest." Zhu Weidi explained, talking about small quantities of catalog distribution business, many people think of R & D, but also two types of research and development. Is the large volume of research and development, these products after the completion of R & D, the demand for directory distribution will be terminated, the next major market was taken over by large distributors. And those R & D R & D is belonging to small batch production. "For example, medical equipment, electronic manufacturing equipment and the growing concern of wind power generation equipment and even military equipment research and development. This research and development into the production phase even if only a small batch production, the output of the year many companies, but also on a 200 platform sets. Because the amount required is relatively small, they still belong to the target directory distribution services. "





SBP should be considered a niche market segment. "Because of the higher profits, such customers generally are not very sensitive to price, but their supply is more demanding of requirements, hoping to get in the shortest period of time set by the product. Coupled with demand for small, non- List of distributors find it hard to serve these customers. "





Also fit into the Southwest market RSComponents development strategy SBP?? Due to historical reasons, a considerable majority of the equipment factory are gathered in the central and western regions, especially to military enterprises. Coupled with the current development of the country are advancing from the east coast to the Midwest, many national key projects have begun to tilt to the side. Zhuwei Di said that in this case, to strengthen ties with customers here will be able to implement this strategy well. Also to add, to join the tide to enter the West and many had not been any research and development team in setting up the company. "More and more companies are moved its research and development center here."





Find new markets and customers is a good idea, especially in the global economy faced a number of setbacks?? This is true on all of the catalog distributors are applicable to it? The answer of course is yes. However, years of hard work in the local market may bring some advantages for the RSComponents. After all, newcomers customer relationship network construction time is not long, but for the Chinese market, this may be the greatest weakness.





Zhu Weidi admitted into the western region in the road RSComponents SBP market may face competition from the local trading company in the resistance. These smaller local companies are very active in local, business forms flexibility. "What really should be attractive to customers or large multinational companies like us." He said, in addition to brand, the cross-catalog distributor is also fast and convenient features customers value. "In addition, we can provide them with professional technical support and credibility to protect." Zhu Weidi stressed that "due to the objective of maximizing benefits, traders in product quality, service and warranty issues, they have less attention. But Some large equipment, especially military security industry background, those are all very important. "





Quality problems may also increase the capital area. More and more multinationals are setting up the joint venture or joint ventures to the area, quality assessment is the process the more important part. Zhu Weidi, said: "In the selection





Cooperation Partners, the companies would prefer those with RS such as manufacturers of qualified suppliers to establish long-term relationship. "





"The importance of the western region is growing, especially in Sichuan and Chongqing." Zhu Weidi said, "Although Xi'an, Wuhan and other places the current revenue of the entire western market operations in RSComponents occupy a high share, but very fast pace of development here, I believe will soon catch up and exceed them. "





F1: RSComponents North Asia business