9 The success of Chinese business tycoons who Philosophy - How to succeed in business - Food Industry

China Suppliers


: Create your own brand Lo Kuang-nan of Taiwan is called "a racket trying to conquer the young entrepreneurs", his "Kennex" tennis racket, the highest in the world famous brand. Mitsuo Lo is famous philosophy of success: create your own brand.





The company started with a partner Lo Mitsuo run a manufacturing plant badminton, although the development of business, but as the saying goes, "the partnership business is not made money advice more." Luo Mitsuo decisive break with the partner, shot a wholly-owned signs. However, the absence of own brand name, even if the company has been able to produce world-class high-quality, high performance racket, brand-name manufacturers can only accept the commission of foreign processing, making a small processing fees.
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1977, the Romanian Mitsuo launched the own "light man" brand tennis rackets, to the international market. "Mitsuo" brand tennis racket with the introduction of space materials outside the island, "carbon fiber" made, lighter in weight than wood bat, aluminum bat light, extremely tough, solid structure, play high stability, flexible control, not because of climate deterioration , is the world as "Super racket." The basis of better quality, Luo Mitsuo will "light man" had a quite Western taste for the "Kennex" name to "K" word as a trademark, expand advertising campaign, will soon be "Kennex" racket hit into the ranks of famous brand, and leaped into the sales world tennis champion.





Chen Kaixi (Malaysia Haiou Group boss): post-play the "Chinese culture"


Malaysia has five million Chinese, influenced by Chinese culture, like Chinese goods. Chen Kaixi aware of this, the success of the rich Chinese philosophy: specifically playing the "China Cultural card."





The early 20th century, 70s, Chen Kaixi to set up a special unit set off Chinese goods Haiou company. Chinese goods are cheap and very popular in Chinese communities. To further enhance the atmosphere of Chinese culture, Chen Kaixi opened in Malaysia on a beach full of the old sentiment of "Broadway song and dance hall." Zhou Xuan hanging around the dance hall, white and other 20th century Shanghai three 40's movie stars, pop stars, large stills, accompanied by 30 years the background of the stage on the beach, singing songs also made the stars of fame. This was kind of Chinese, not Chinese, this was fresh, so, song and dance hall business is booming.





Chen Kaixi medicine with China's Shaanxi Province Health Products Import and Export Company joint venture, built in Malaysia, "Tang Villa" Wine Floor. On entering the restaurant is the drink of the statue of Li Bai, Li Bai poem lobby screen is "turn up again," text; hall of jade screen, the full story in Chinese history; the main gate is the "Terracotta Army Front", a pavilion next to the "Royal Tour Spring ", painted rooms upstairs," Chang Eight "and so on. The most wonderful of all is that food point increase in Xi'an of Shaanxi flavor herbs. Use of Chinese culture, "Tang Villa" has brought a big moneymaker for the Chen Kaixi.





Fan-year-old long (Denmark Dragon Group boss): Little things can make big money


Denmark Huaren Fan-year-old long will China become the world's fast-food snack, make a small spring roll swept the world, won the title King of the world spring rolls, his philosophy of success: Small things make big profits.





20 century around 60 years, in the Danish capital Copenhagen, Huaren Fan-year-old long to make a living, and opened a shop manual for Chinese spring rolls. Spring rolls market attracted a large number of Danes, store customer at his door a moment, overwhelmed. Fan-year-old for a long time simply a big investment to build the "big dragon" Food Factory automation technology to produce new rolling machine Chinese spring rolls, while supporting the construction of a cold storage plant and bean sprouts.





Fan-year-old secret for a long time making spring rolls is: Chinese characteristics, the Western taste, crispy and tasty, nutritional health. For the spring roll filling, Fan-year-old for a long time been carefully selected and prepared. He did not copy the traditional leek pork sandwiches home, but according to the tastes of Europe and the United States by foreigners shredded bamboo shoots, carrots, bean sprouts, mushrooms, beef, silk, or shredded chicken, Ham Wire, Eggs , Turtles, fresh cabbage, curry powder Raw material , And the country according to the different sales, so that different flavor.