Comments: Suning Appliance difficult to gain acceptance into the B2C - Suning, Gome - household appliances

China Suppliers


< BR> After


Huang Guangyu


Age three wheeler parts


Gome brembo brake pads


, Has been the convergence of many domineering, and the country has struggled in the U.S.


Suning


Electrical, and finally be relieved. However, Suning Appliance is the status quo is not the main, this is not, Suning recently been high-profile outgoing message into the B2C.


<BR> The news, there are two levels of content. First, Suning Appliance, announced early in July to 2 August, opened in Nanjing, Shanghai, Beijing,


Shenzhen


And Guangzhou, the net purchase of 32 cities


Service


, During which the 32 cities of the consumer, can log on Suning Online Shopping Mall for shopping; where shoppers through online banking better prices than available, it can also receive an additional 20 yuan of cash vouchers. Second, there is that Baidu and Suning Appliance today signed a strategic cooperation agreement, under the agreement, Baidu will be in the future for the Suning Appliance existing B2C businesses to search for the core package of solutions.


<BR> Based on the above two sources, the relevant parties to come to the conclusion Suning into B2C. In my opinion, this conclusion may be premature under, Suning really into the B2C, is questionable. First of all, from the first level of content, the Suning but in July to early August, in 32 cities, engaging a network of channel marketing activities only, while the use of the network as a carrier, but if this as evidence of Suning will enter B2C It seems a little less Kaopu; Secondly, from the second level of content, the Suning and Baidu's co-operation is a greater tradition of home appliances


Sell


Enterprise search engine


Marketing


Attachment, the so-called "package solution" and the purchase of keywords is not much fundamental difference between the concept of playing it.


<BR> So, I think, just by virtue of the above information, we speculated that Suning to do B2C, somewhat arbitrary and executives. Of course, I do not deny the possibility of Suning into B2C, because, according to the report, in June 2009 investor relations conference, Zhang Jindong, chairman of Suning Appliance question in response to investor once said: Online Shopping Mall is the company the next time one of the most important business strategy, Suning is developing a B2C background system, the latest shopping site will be launched later this year. Also, Suning's network sales attempts, in 2007 had begun, at which time, Suning, and China Telecom announced a strategic cooperation megaupload, full of "offensive" home network share market opened in the megaupload platform "Suning Appliance," Channel , consumers can log on to buy the site, such as


Air conditioning


, TV, small appliances and other types appliances. Although I do not know of that Suning and Megaupload cooperation, effectiveness, however, this can be seen, Suning sales channels for the network, has been the heart are miss.


<BR> Well, we just assume that Suning will be officially, fully enter the B2C, then, Suning's B2C road will be a level road or a muddy path then? In my opinion, Suning's B2C strategies, I am afraid thunder, little rain, the end is anticlimactic, pose a real problem.


<BR> Two reasons. First, if Suning into B2C, then there exists a network of sales channels and physical channels, the balance between price, if the price is the same, no advantage if the network sales, if the price is lower than the physical channel, a two-month short-term promotions activities can make trouble, but if long-term to do damage to the physical channel is the interests of their own stone on their own feet, on the whole enterprise, the more harm than good, more losses than gains, which many companies have a physical distribution system, difficult to effectively build the network where the main sales channels; second, Suning do B2C, nothing more than walking the path of Jingdong Mall, but Jingdong Mall While sales of the figure is impressive, but impractical, according to media disclosure, few profit Jingdong Mall, which is currently the mainstream of the common problems in B2C websites, such as Dangdang, excellence, etc., are still struggling for profit and difficult, if not profitable, Suning into B2C mean? Suning is the enterprise, to the pursuit of inputs and outputs, to be accountable to the shareholders, not government, can do some image projects regardless of cost.


<BR> Therefore, I believe that Suning do B2C possible, but no practical significance.