Europe and the United States of China's home appliance business experience

 
antique sapphire rings


   "Chinese business success is really not as good as 20 years ago Japan? Chinese leaders Enterprises
gem stone rings


Glanz


,


Association


,


Haier


Brought to the West's fear and have no more than Panasonic,


Sony


,


Toyota


Japanese companies such as poor. They are understanding of China to create the three card! "Recently, the most authoritative financial newspapers in Europe and America???"


Financial


Times "published an article entitled" Who is the trump card in emerging markets, "the article, China's Galanz, Lenovo, Haier three companies were the cover story. The abstracts selected at Harvard


Business School


Published this year's "Made in China: managers from China and leading Western


Entrepreneur


Learn anything? "By Tangnasuer (Donald Sull) is Professor of Management Practice at London Business School, the book became the economic circles of Europe and the United States


Made in China


The best-selling book.





What is the Chinese enterprises have attracted the attention of European and American scholars? This paper analyzes the secret:





Value


Marketing


   "Low cost, but the fast pace of innovation and marketing, U.S. and European companies than the much higher costs in China, but the speed is much lower, we had acquired with China Glanz, Lenovo, Haier


Competition


. "Donald Sull issued a warning on the European and American entrepreneurs:" Japan is a very small number of big companies by the government to strengthen the international competitiveness, while China has a large number of companies through their own harsh temper and won in international, therefore, China has created more than in Japan severe. "He praised the" value Godfather "Glanz and costs of independent innovation strategy. He said: Do not believe China's Galanz to just create the most typical" low-cost features "only" price butcher ", Grand Shi strong independent innovation capability, product quality is high. This is not the usual sense of quality low-cost "price strategy", but represent the most advanced current "value marketing" theory, this should be the most advanced textbooks as the "value strategy."





Hold high the low-hit Chinese electrical enterprise in the end what trick? Donald Sull that China's unique skills to create the most fundamental is the "super-cheap to suppress domestic rivals in the low-end, the same time have high-tech to foreign rivals off the high-end." Three of China's home appliance brand, for example, Lenovo


Computer


Tailored to customers worldwide cheap computers, Dell computer and than the United States


IBM


Computer for more than 6 months ahead, so that


Dell


The basic failure of low-cost direct sales in China; Haier refrigerator with quality than


Siemens


Electrolux prices with much lower prices are higher than in the domestic opponents with better quality, they are able to occupy the Chinese refrigerator market in more than 25%; Galanz mainly by the huge success of a professional production to reduce costs and get the most advanced facilities in China to produce Western Microwave, fundamentally changed the structure of the world sales of microwave ovens. Galanz microwave oven 26 million units annually, more than 90% of the world's microwave ovens are really famous line from the endless flow of Galanz of the world.





"Hold high technology, low play price, as China has created a unique skill set to overtake Japan!" Donald Sull said it


Chinese entrepreneurs


Of


Desk


At most a few of the propaganda the U.S.


General


Welch's business ideas, former president of the monograph. May be next year, European and American entrepreneurs will be put on the desk a few of the introduction Glanz, Lenovo and Haier, monographs, this change is at hand.