Health care products into the market gradually matured Yu Wucheng respondents each month to buy health care products

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Health care products market has reached a mature stage of development, then people buy health products consumer attitudes held by what? Shanghai Ming slightly Marketing Consulting Co., Ltd. in Guangzhou and Shanghai the latest survey: More than half of the respondents usually once a month or so to buy health care products, media, advertising, friends and relatives to understand the consumer health care products introduced the main way.






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Survey: In all respondents, 27.1% of respondents said they would buy a half a health care products, 26.4% of the respondents said that once a month to buy a total purchase in a month or so once a health The reference rate of 53.5% product. More health care products currently on the market packaged products for individual consumers to take one month to two months, among which the amount of about one month, hence the more than 50% of respondents said that they are in a month so buy a health products, while 18.5% of respondents said the first two months of purchase. Health care products as part of a more expensive product launch capacity is less easy to reduce the consumer's purchase of packaging unit, but also enables some consumers to buy cycle has been shortened. Its not taking as many consumers will buy health products health products to give it away, so there are nearly 20% of the respondents said they would be more than two months to buy a health products.
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In addition, understanding the way health care products brand, through media advertisements about health products selected brand rate of 47.8%, at the top, selected relatives and friends described was 40.3%, others presented the selected rate in the third, 30.5%.








150 yuan less popular health products


Survey: the respondents the average monthly cost of purchasing health care products, the 50 ~ 100 references to the highest, 29.3% 50 28.6% below the reference rate, 101 ~ 150 yuan reference rate is also higher, with 20.1% under 150 total cost of health care products mentioned rate of 78%.








Survey: In all respondents, 19.4% of the respondents said their main elements of the class to purchase nutritional supplements health products, educational and health care products mentioned Bunao was 17.2%, provide anti-fatigue and the rate was 16.8%, 15.4% of respondents were mainly gastrointestinal health products purchased conditioning, 14.7% of the respondents selected and beauty and health products help enhance the body's reference rate of 10.7%.








And compared to other types of health care products, choose the type of health nutrition products relatively more respondents, mainly because the concept of nutrition has been established for many years in the consumer group, of nutrition compared to other health-care consumer groups relatively wide range of products to a number.








Other types of health care products, such as Bunao class, anti-fatigue, beauty, conditioning stomach and so consumers have some of the specific positioning, target consumer groups in its easier to form a certain degree of visibility and buy loyalty, as product demand correlation exists between the large and exclusive, so the average consumer more choice.








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