How to reach general illumination LED lighting market

Low-carbon life principle embed, LED light source favored. Cashier Display Technology Co., Ltd., Chairman of Suzhou Liangbing Wen delivered a speech entitled "LED light on how to enter the general lighting market", the LED light source technology and product development situation was described, the LED light source performance, price, and cost-effective with traditional light sources comparison. Although the LED light source that is new, the application of traditional markets and products, will almost certainly have to go through traditional marketing channels, have an opportunity to build and market access through new channels, insightful perspective to those in the sector caused widespread concern.


    LED as a new and most promising light source, has drawn increasing attention. LED from the early general instructions only as a small lamp, used as television sets, tape recorders and other appliances on, and today is widely used for outdoor display, traffic signals, automotive tail lights and landscape lighting, and street lighting and are beginning large-size LCD backlight light source, has experienced almost 20-30 years, their rapid development is obvious. Especially in 5-10 years will enter the LED general lighting market is expected to affect the hearts of countless satellites excited, there are many ambitious people want to contribute in this area, or to participate in the historic flood of them. It is exactly because a lot of manpower, material inputs, which makes LED lighting technology and market development very rapidly in recent years.


    Status LED lighting technologies and products
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    High-power LED light efficiency research and development have reached 161lm / W, while the production of LED light effect most of the range of 80-120lm. Lighting products are including LED, there are drivers and lamp parts. The current high price of LED lights to three watt LED cup lamp as an example, the luminous flux in the 120-200lm, price of approximately 80-100 yuan. The average cup of halogen lamps, 20W luminous flux of about 320lm, while prices in the 2-10 yuan.
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    LED light source compared with conventional light sources


    LED lighting products as the biggest weakness is the luminous flux of a cost of nearly a linear relationship with. This allows high luminous flux LED light source in high cost areas, low cost. Therefore, pre-marketing should first consider the application of the low flux of the market, such as 200-800lm application requirements. The scope of this flux, in the current level of the corresponding LED light efficiency about 3-15W of electric power.


    LED light source to enter the general lighting market


    Applications for traditional lighting market, LED light can not escape the existing sales channels. Because no matter what you are a new light, as long as the target customer is the same product from the manufacturer to the user through the process should be the same. It is currently considering the most is how to replace the existing light sources, including incandescent, glass lamps, compact fluorescent and linear fluorescent lamps, etc., and these sources of sales channels has been formed and fixed. So to replace the LED light source are bound to go through the existing sales channels. The main driving forces of the sales channels depends on price, reputation and service. Various light sources may be different market channels, Take the indoor lighting product sales, the daily wear and tear type of products, such as energy-saving lamps, lamp glass, light bulbs, flashlight, etc., the dominant channel for the professional lighting market, building materials supermarkets, consumer supermarkets, convenience stores, hardware stores, network marketing, etc., and hidden channels is the property management company (domestic class and business class), Municipal Corporation; for home lighting products, such as ceiling lamps, wall lamps, table lamps, floor lamps, kitchen lamps, children lamps, mirror front lamp, low-power local lighting product (downlights, spotlights, lighting grid), and their dominant sources of professional market, building materials supermarkets, household appliances supermarket, furniture store Network Marketing, and hidden channels is the home improvement company, buy (on-site Promotion, Internet Group buy), Electrical (installation and decoration company team), etc.; commercial lighting products such as downlights, spotlights, lamp panels, gold halide lights, the dominant channel for the professional market, and hidden channels have home improvement company, and tool companies, design institutes, electricians, property management (home class and business class), advertising, exhibition design, lighting design companies; functional lighting products, such as eye-protection, Yuba lights, eye-protection channels are dominant professional market, building materials supermarkets, consumer supermarkets, bookshops, optical shops, furniture stores, appliance stores, children's goods stores, schools, shops, Vision Care Product Marketplace, Network Marketing, its hidden channels have Eye Hospital, the parents will promote (promote joint health products, such as back back good, myopia treatment instrument) and so on.


     LED as a light source, because of its high cost, but by now the advantages of optical efficiency and life is difficult to enter the mass market. However, government support, it can be to promote the project in the form, do the Government's demonstration project to promote product sales projects, such as the current street project. To develop general lighting market, the first consideration should be the application of low-flux sites. In the technology is mature and price the right time, in the promotion of high luminous flux of lighting applications. In addition, attention should be paid the existing channels for LED lighting lighting the understanding and acceptance of, because most of the alternative source is to go through existing market channels into millions of households. LED light source in the rapidly growing challenges also exist, with time and results to witness.