Sony innovation, difficulties - Sony, technology - audio-visual industry

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Sony has always seen itself as an advocate of new technologies and products, not a customer opinion followers. This is for Sony to eat a lot of suffering





Sony has a 65-year-old has always seen itself as an advocate of new technologies and products, not a follower of customer opinion. This is for Sony to eat a lot of suffering.
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As of March 31 of the 2010 fiscal year, Sony's net loss of 410 billion yen (445 million U.S. dollars), which is listed on Sony's 50 years, the first of two consecutive fiscal years of losses.





Was in Japan, and even anywhere in the world Electronic Industry leaders Sony has now bogged down in the quagmire of a loss, full of creativity and Nisshin changes IT Industry, Microsoft, IBM, Samsung and even the halo mapping, Sony some shame. Creating a new





Can be said that Sony's half century as if your spirit is high spirit of the young, whether in technical innovation, or the application of innovative, emerging, innovative products for Sony to create one by a brilliant, but in Sony After 10 years, innovation has become quite innovative Sony stick, because out of the market, creating a new and deeply yoke.





This transition may be from the Sony Betamax and VHS video record of defeat the competition began. Sony's home video cassette was Betamax superior in performance to competitors, but more with the Hollywood film VHS video standard, Sony's video tape complete failure. Aggressively into the United States since Sony





software market, the first record company to buy, and then entered the Columbia Film , Then set the consortium acquired veteran Hollywood film company MGM, the intention is to control the content, dominate the world production standards, for hardware Sell Facilitated.





Synergy of hardware and software strategy, but Sony only emphasized the synergy of its own, completely ignoring the consumers right to choose, the software and hardware often exclusive to Sony's wishful thinking often come to nothing, not accepted by consumers, not a collaboration, often anti into shackles.





Example, to prevent piracy, Sony Sound Product development can only listen to their ATRAC format, but not with the common market compatible MP3 format. Latecomer





The mid 90s of last century, the face of the development of flat panel TV or a CRT television, there is next to the greedy heart of Sony's continuing commitment to the conservative choice of the Trinitron picture tube, incorrectly immersed in the glory of the past. Until after the departure of Nobuyuki Idei, Sony's consumer electronics business began to implement the revitalization plan. In 2007, Sony Trinitron finally choose to give up, choose bet Liquid crystal television , Tried to create flat-panel LCD TV to play the "Trinitron." But the years of swing, hesitate to make long-term cut into Sony lost the best time.





The late role in the battle with Apple coming in again. When Apple's MP3 Players Become mainstream when the Walkman, Sony head of the royal ring in Apple's iPod, squeezed, lost its luster. As a former overlord of the Sony Walkman, in terms of emotional or economic regime change can not accept this fact. In Apple, Samsung and other manufacturers have put a big way on the MP3 when Sony was firmly convinced that their MD is the best music player, representing the most perfect sound quality, so only sporadically introduced several strict sense can not be true MP3 player. Until 2005, Sony began a comeback, made a strategic shift to re-evaluate and look at the MP3 market, and breath release a variety of MP3 players, the competition focused directly on Apple, now wishes to regain lost ground, make a comeback, but the census drawn into the latecomers.





Sony recently said that Sony is considering developing a tablet machine PC, but they need to further observe the enthusiasm of consumers flat plane.