South Korean sportswear and children's apparel market analysis

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Casual Market Recent years, casual clothing and other species showed a significant increase compared to the trend, presumably the same as in previous years this year, or casual clothes than other types of more market share.






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  100 ~ 150 stores, and has reached the peak of casual wear brand products are being developed in addition to the past, other projects outside the outward expansion strategy. This year's trend is in addition to clothing, the development will be dedicated to shoes, bags, underwear and other items can increase sales.
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Korean brands to compete with the big brands in Western Europe have developed countermeasures, such as the formation of an integrated large retail outlets, increased denim products and the development of reasonable price and so on.








In South Korea has the most representative SPA (Manufacturing Retail)-based sales network of "Basichouse", with annual sales last year exceeded 210 billion won mark, the company will increase this year, household products, Construction of addition to clothing, the same fashion department store operator's multishap. Last year, YeshinPersons the "Maru" has set a sales record of 150 billion won, the company is currently touching underwear, cosmetics and other new areas.








At the same time, in the casual wear market, stimulate consumer brand new cowboy sensibility is also quite big move to attract people's attention.








Miss Han Guo casual fashion brands have entered the Chinese market, has entered the Chinese market on behalf of companies have E-land (E-land, Scofiele), Bangbang apparel (UGIZ, Bangbang), etc.








Sportswear, golf apparel market In the sportswear market, the most impressive highlight of the outdoor sports apparel market and the rapid expansion.








Just a few years ago outdoor sports apparel market has all the sports market share of only 20%, 40% of golf apparel, but the boom last year by the impact of recreation, outdoor sports apparel market activity began to significantly , showed a more significant trend. Last year, the sports apparel market, outdoor sports apparel had 50% of the total share.








Addition to sports clothing market, casual clothing, and other types of outdoor sports clothing also follow the trend, it was speculated that the future of outdoor sports apparel sportswear market will occupy the mainstream.








Above market trend, this year, sports apparel companies are eager to casual business plan contest with some, to the name under the guise of sports trends have been lurking in the sports apparel market in the casual wear manufacturer in order to effectively counterattacks.








This year, the sports apparel companies will share in the preservation of order into the market to strengthen the basis of casual wear series, trying to snatch business is casual to seize the market.








Therefore, a change in the past year, functional products, most competitive form of outdoor sports apparel will add a fashion element in a variety of styles and a variety of design styles of the product will be flooding the market.








Already entered the Chinese market sportswear and golf apparel representatives of enterprises FnCKolon (Jacknicklaus), BMGlobal (Wolsey), Cheil Industries (Fubu) and so on.








Infants, children's wear market


Recently, in Korea market, infants, children's clothing company one of the biggest changes is to reduce the dependence on department store distribution network, the form of discount stores and Outletmall novel way of circulation increased dramatically. Infants, children occupy a market share of discount stores to department stores lightning speed catching up with market share. It is speculated that the share of discount stores in the near future there will be more than the trend of department stores.








Infants, children appeared recently reduced the age difference, the design trend of increasing integration. The original, aged from 0 to 15-year-old children's clothing market has been divided into infant, toddler, child, child care and juvenile clothing, children's clothing manufacturer is now expanding clothing line, of all ages clothing line has become blurred.








Now enter the Chinese market in infants, children's clothing brand are "Aga? Bang", "RioBravo", "E-landkids", "Tomkid", "OURQ" and so on.