Wuhan wine market expectations waves

China Suppliers


Wuhan wine market looks a little calm, a lack of waves. Dynasty, Great Wall, Changyu three dry wine brand is the market leader in Wuhan, Suntime, Shangri-La, Yunnan Red Dawn also has some other brand's market performance.


Winning Wealth brand line


Purely from the perspective of dry wine, dry wine dynasty in Wuhan market share is the highest, with a group of loyal consumers, but its sales also showed good development trend of increasing year by year. Currently, the market in Wuhan, the best-selling varieties dynasty special red, grant price of 32 yuan / bottle, mainly in the flow channels such as store sales, the price of the floating restaurant end slightly larger, up to 60 ~ 80 Yuan / bottles around. Merlot is the dynasty's main line of products, its land price at 36.5 yuan / bottle, while the price is slightly higher than other markets, but also to the relative standard management has a stable market sales, particularly by some foreign friends favor more occasions in a number of foreign guests to use. In addition, the dynasty in Wuhan, the growth momentum of high-end market has become more fierce, which approved price of 398 yuan / bottle of '92 red, high-end hotels in the price can reach 500 ~ 600; grant price of 88 yuan / bottle of '97 Cabernet Sauvignon, market price is about 130 ~ 140 Yuan / bottle, becoming the new darling of the high-end wine market. zebra skin rugs


In operation, the dynasty is not as generous as some wine companies to invest, with great fanfare of publicity, but the task of selling to dealers on the basis of the provisions, to the dealer some money market operations, this part financed by independent dealers arrangements to mobilization of the dealer's sales initiative. Slightly higher than other products product margins, reasonable auxiliary funds into the market, these are dynasty in Wuhan, the premise of the successful operation of the market. For a relatively mature market, selling products, promotions dynasty is relatively simpler, but sometimes in the supermarkets in a "specials" such as special red usual price in supermarkets is about 35 ~ 36 Yuan / bottle around When carrying out special sales prices down 1 to 3 yuan, up 33 ~ 34 Yuan / bottle. In the Food Terminal, use weddings to promotional activities, such as red wine, take the complimentary drinks, but also to promote the consumption of the favorable factors. machine made rug


Wuhan, Yanjing Li told reporters that he thought the dynasty's success lies in its consistently high quality of the product positioning strategy for a long-term vitality of the brand, its formation in the minds of consumers is the most important brand image, consumer who for a certain brand of trust and dependence on the product's taste adaptation, price acceptability and other factors related to consumer spending habits are fostered gradually, and it is always dynasty product stability and maintain the superior quality and the cultivated taste of its spending habits of consumers, and this spending habits once formed easily on the very difficult to change. Therefore, the dynasty is the highest brand loyalty of consumers.


The Great Wall has a market in Wuhan, the overall awareness, in the investigation process, many dealers told reporters: COFCO Great Wall of better sales.


Operation of the Great Wall is more concentrated in the food terminal, catering to the Great Wall into the terminal market share and enhance brand image quickly, but variety is also sold on to bring a certain influence on the Great Wall. It is understood that Shacheng, China, Yantai, each with dozens of single items, are in the grain hit the banner of the Great Wall. Expressed in the terminal, the distribution of many species messy, so consumers can only call out the "Great Wall" of the brand, but not that they need variety.


Therefore, COFCO's Great Wall on the integration should be more detailed, according to the distribution of hotels in Wuhan, with the main purpose to promote a product. In this way, the Great Wall products in the terminal to avoid confusion, but also can expand the product in the market influence.


Changyu's overall market share higher, but less dry wine sales will have to number. Changyu the focus of its product line extensions and control market as a whole on the basis of dry wine has increased the competition for the market. In recent years, Changyu launched a number of high-end products, but its influence on the market is not big. Wuhan market, Changyu sales also mainly in its sweet on. Wuhan Mr.Yang said, Changyu has taken against the cap, large-area supermarket shelves in the display means of gaining market share and achieved some success.


Second-tier brands waiting for an opportunity


In Wuhan, the wine market, wine consumption is still occupy some space. Veyron, White Yang, Tonghua and other rum brands are still in a certain range by the consumers. In the survey, dealers told reporters that the age of wine drinking with a certain relationship. Young people, like fashionable consumption, mostly in nightclubs, discos and other places in the drinking of wine, so alcohol was slightly lower, slightly sweet taste of wine easier to sell, the requirements for the brand is not high; middle-aged, and more drinking liquor, wine, Youyi female consumer better than sweet wine; older, more stress is placed on health, so they dry wines are more popular.


In addition, the Shangri-La? Hidden secret, Stretch, Yunnan Red brands, in Wuhan also has a better market performance. Outstanding performance of these second-tier brands have great strength lies in advertising, mass marketing and market operation. TV commercials, easily pulling the door in the hotel security information, the right to buy out Specials promotion and so on, in vision, hearing and even taste, both give the consumer "new" experience, but the consumer's "curiosity" mental flash However, consumers can form a regular consumer, the key is to look at the operation of enterprises in the future market and product quality assurance, therefore, these brands are still a long way.


Looking at the wine market in Wuhan, whether living in the market, product line or second-line early step Wuhan's new products seem to have quietly gaining, gearing, brewing wine market in Wuhan, a new round of waves!