2010 Air New Locking Frequency And Energy Efficiency

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Yee predicted in 2010, the domestic air conditioner market in China will continue to maintain rapid growth, demand for the year is expected to reach 35 million units, up 18%.



    According to Yee on "51" small holiday period (2010.4.19 ~ 2010.5.9) domestic air conditioner market size estimates, expects, "51" total market demand for air conditioning during the more than 600 million units, including energy-efficient fixed-frequency air conditioning, inverter air conditioner total demand will reach 37.9 million units, 1.7 million units. make up vanity mirror

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    With the June 1 fixed-frequency air-conditioned new energy efficiency standards be implemented, the original frequency two products will be out of scope of subsidies, "51" during the price war is inevitable.



    Energy-efficient, the most eye-catching Frequency



    In 2009, energy-efficient fixed-frequency, frequency conversion air conditioner market share in fast to upgrade. Monthly monitoring of the PRC, the retail data, as of the end of December 2009 the total retail volume of energy-saving products share of nearly 80%. Enterprises, also responded quickly to market demand, monitoring data show that in June 2009 after the company introduced three new energy efficiency Following a rapid decline, with a new, two energy efficiency and conversion products.



    Early 2009, the same premise of cooling capacity, energy-efficient products and general product price ratio of 1.4 to 1.9, and by the end of 2009 the price ratio has narrowed to 0.9 to 1.2. In particular, the number of hang in the small horse market, fixed-frequency average price of a product or even lower than the fixed-frequency 2 and non-energy products, mainly by Yu Zhi Gao, Oaks brands such as "energy-efficient low-price" marketing strategy created .



    Inverter air conditioner 2009 year volume increase of more than 128% volume share of 15.8%, compared with 2008 increased by nearly 1 times. Reduces the frequency of high growth products and the gap between fixed-frequency products, especially in Shandong, Shanghai and other places, frequency products in the market accounted for more than 22%. Of course, projects that benefit the energy-saving products as yet to include the inverter air conditioner, resulting in July increased slightly after the slow conversion products in energy-efficient products.



    Domestic brand strength over an international brand



    Competition in the market from 2009 results, in 2009 domestic enterprises in energy-efficient and full conversion to win the two market segments.



    In the energy-efficient air-conditioning market, domestic enterprises far more than the strength of international business. Volume market, the top 10 brands in the seven seats for the domestic brands, including 21.7% market share Gree, Haier market share of 15.0%, U.S. market share of 12.9%, chi, high market share of 10.1%, Oaks market share of 5.5%, 5.1% market share of Kelon, Changhong market share of 3.5%. Foreign investment in, Panasonic, Mitsubishi Heavy Industries, Mitsubishi Electric breakdown rating 7 9, the market share of 4.5%, respectively, 4.1% and 4.1%.



    Inverter air conditioner market can be three sentences sum up: The Japanese brands were retired, aggressive domestic brand, America's most dazzling. The domestic brands, beauty to 23.7% market share of retail volume occupied first, Hisense with 21.0% market share, followed by Gree and Haier were 17.0% and 12.3% achieved a market share. Japanese brands, Daikin market share of 7.5%, ranking No. 5, Mitsubishi Electric 6.0% market share, ranking No. 6, Panasonic market share of 3.6%, ranking No. 7, Fujitsu 1.5% market share, ranking No. 9 , Hitachi's market share of 1.5%, ranking 10th.