Fashion: a whole bottle industry is beginning to "lose weight"

Pepsi shows latest Sustainability Report, 2008, the company's Aquafina water, Lipton iced tea and Conner Juice Drinks, PET bottles used in weight by 20%, 10% lighter label. Therefore, the company saved nearly six million kg packaging material, the annual greenhouse gas emissions decreased 18 thousand tons.






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Recently, PepsiCo make persistent efforts to use a more lightweight Plastic bottles ?? Eco-Fina to package it's sub-brand Gatorade sports drink Propel neutral water. The new bottle is structured by the New York City, a branding company?? 4sight corporate design, the use of plastic bottles than the original 500mL of 33% less, use the plastic label materials by 30%.
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4sight President StuartLeslie said: "The whole bottle with dynamic, positive and progressive design elements, using the energy concept to strengthen the concept of dynamic water, showing Pepsi brand Propel, in the middle of the bottle, we designed from the lower left to upper right of the bump sleek lines, this design brings visual sense of movement. "








Held in New York last year, drinks Forum, North America Nestle Drinking water company CEOKimJeffery briefed the participants on their product packaging to reduce the weight of 40% of the project implementation process, and said the company will continue to lightweight packaging.








The next 12 months, lightweight bottles in order to spark Negative effect and Precaution engulfed the entire beverage industry. At present, because the cost of packaging materials is not low, Beverage Packaging Makers criticized by many consumers and even some government buildings is prohibited to sell bottled water, beverage distributors are being urged to use more economic package to solve the problem of packaging.








Needs " Lose weight "Not only is it filled with water PET bottle


Need to not only reduce the weight of water contained in PET bottles Glass bottle , Beverage cans, cartons and secondary packaging, also have weight. In addition, the beverage bottle also need to reduce weight.








Honest Tea's new packaging can be used to enhance the brand's eco- Environmental protection Concept. This year in May, RTD tea packaging company for the first time the Graham developed Escape bottle, it is no edge, packing bottle, hot filling is considered the lightest bottle. Honest Tea's president and CEO of SethGoldman said: "As an international company, we have the responsibility, the duty to improve the packaging, to reduce the adverse impact of its environment, while improving the packaging is a challenge for us. Escape bottles used is to reduce our negative impact on the environment have made the greatest contribution. "








Graham company's PET R & D manager, senior engineer PaulKelley said: "We will reduce the bottle weight by 20%, manufacturing Escape plastic bottles used less, while transportation costs also fell." Escape bottles of Honest Tea than the original use of PET 6.5 grams lighter bottles.








PET after filling and capping bottles, the access of a continuous operation of the equipment, it makes bottom sag inward, squeeze bottle and create some space for small pressure. Graham Packaging Company, senior project manager PhillipSheets said: "PET bottle pressure generated by the strength of a similar glass bottle, but much lighter weight than glass." Kelley added: "This bottle is very reasonable structural arrangement, no extra hoop ring or support positions. "








Honest Tea company followed with GeorgiaPacific Corporation (GP), and aimed to sell in the secondary packaging Honest weight loss beverage. A new packaging made by B-type corrugated cartons, can be loaded 24 bags of drinks. According to GP company news, new secondary packaging weight by 41%, the main part of the package using 35% recycled materials, handle some 45% use of recycled material.