Lantern make the logistics of the voice of experience

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Same light, logistics results to differ materially from!


    If you want to succeed, please do logistics; If you want to fail, or please do logistics. Logistics is increasingly popular lighting industry companies, has become a large number of planning the operation of the company brand signature dishes, who can make better logistics system and channel design, it seems that whoever from the more recent success. Perhaps the fact that people have to believe the amazing role of the logistics model, from Shanghai Luyuan to Op, the NVC has not does not depend on the logistics market effects of the release of the powerful ability to quickly realize the tremendous change in the enterprise to upgrade and enhance the brand. For instance, Shanghai Lu Yuan, has been from three years ago, less than 80 million in annual sales, surprisingly more than 200000000 yuan to the current sales volume, much as the first national brand of potential energy-saving lamps; Op 1 billion big breakthrough success Kwan, showing a new generation of light king of style. Chen Feng, chairman of Shanghai Lu Yuan Lu Yuan to learn from peers on the most right side is "To be successful, do the logistics."


    The leading role of big brands like Lei Feng's deeds as to draw the millions of workers and peasants, the industry's Luyuan, NVC, Op logistics model's success is seeing is believing, so take the logistics development of a line of course Fuji's strategic choice of many enterprises. Patterns brought about by the flow of logistics and supply richness in time to meet market demand quickly, because more and more successful enterprise logistics market cheers 1, which shares the logistics industry, the wind blew from lighting up lighting (lantern ) industry, a lot of people are of course the boss or the plan believe that the logistics can be successfully done since the lamps, lanterns Why not? Logistics has become a lantern business mind to break this impasse a "panacea."
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    As a result, many companies do this around the corner lantern, roll up their trousers to step onto the logistics of the torrent. However, the result is not as imaginary as smooth and successful, attempts were mostly ended in failure, miserably. Here gives rise to a very sharp and realistic problems, lantern can do what logistics companies, logistics Why do companies like lantern lamp light source as well? This is one mystery that?
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    Manufacturer: Lantern features ignored


    Lantern logistics companies to do obviously miscalculated the effect of logistics, most products in the distributor's warehouse in a circle, the further back the hands of manufacturers, but also stock a level or under pressure to end, a dead freight , distributors of hard sweat became worthless stock. Qingdao has lantern dealer told reporters that he still have a manufacturer's product inventory in 1998 shows that stock Yahuo not a smart move, seriously damaged the interests of business.


    Lantern manufacturers keen on doing the logistics, there are several considerations: First, through logistics center will inventory down to the logistics business office, reducing factory inventories pressure; second is to strengthen the response capacity of business on the market, in time to meet the lower level agents, distributors and consumer demand, shorten product delivery, transport, sell cycle; Third, the logistics business through what can be an attractive benefit and dealer control over access to quality resources (a lot of manufacturers are local logistics provider most good dealer). In fact, some dealers are willing to become factories excellent logistics providers, because it can get from the general dealers can not get the resources and profits, the choice is more important than the efforts of the times, picked up, everything on the up; if all are in accordance with the manufacturer's default, then the logistics model for the lantern, that's a panacea, but the laws of the market is not the intention to change in accordance with manufacturers, logistics mode, faced stumbling block in the lantern in the field.


    Lantern from the market line reflects the logistics business point of view, roughly the following.


    First, poor stock control, mainly because of new development lighting fast, product design and product phase-out over a very high rate, when the business was doing bad inventory control number and proportion of various products. And styling products on the inventory control is quite simple, if there is no task too big promotion and sale of Yaku behavior, are generally easier to control;


    Second, take the lantern does not rely on quantity, but to do is take the amount of logistics services, marketing direction, product and mode of irreconcilable conflict between;


    3, lantern choose strong, coupled with imitation of speed, the new stock will soon be replaced by a number of imitation products, which must be processed into products, loss of new value;


    Fourth, the logistics needs of a large network of support, but now many businesses avoid the logistics of this link, and directly to the town purchase, logistics providers is difficult to find good businesses to do the right distributors, so the logistics would lose the resource integration.