Shanxi: Chinese New Year promotional lift home appliance market, World War II

Frbiz Site


After following the New Year sales season


from last week, the home appliance business has in playing the Chinese New Year promotional card. 4, the reporter visited the provincial capital market found that compared to last year, this year's Spring Festival appliance sales grew by over 20% of the market.



textile motorcycle jackets


Morning, the reporter went to a provincial capital 51 Road appliance stores, all brands have resorted to all kinds of home appliance marketing "killer." A joint venture brand
leather racing jacket


TV


Franchise stores, "straight down 3,000 yuan," "comes with 32-inch LCD TV" and other promotional cards were hung in a prominent store location. In another domestic brand of ice cleaning products


Sell


Point, the sales staff directly to a washing machine sales channel model was placed in the center, which was written huge "special opportunity" word.





In the stores, the reporter met a young man ready to get married this year's 51, he and his girlfriend inquired in detail about the various prices, and doing records. Young man told reporters that their new home just


Decoration


Completed, leaving the place of home appliances. Appliance sales opportunity to take advantage of years ago, he intended to breath the color TV,


Refrigerator


, Washing machines, air conditioning, and all take home. Apart from considering the style, the price is also another important aspect to consider.





A color TV sales, said starting from last Monday, they received a promotion company plans to engage in the Spring Festival. Marketing plan was released, the market reaction appeared flew. At present, his average daily sales of brand sales have more than a dozen units, a good time to reach more than 20 units, money can reach more than 100,000 yuan.





"Sold more than sales 20-30% the day before." Shanxi


GOME Electrical Appliances


WANG Ren-yi, head of planning said in an interview a year, the twelfth lunar month 15 to New Year's Eve is the time period before the Spring Festival of Gold promotion. This section of gold sales this year to lead the trend is mainly a large flat panel TVs. Other home appliances sales is better refrigerators, washing machines,


Digital


Products, and small household appliances as lower prices, sales of a relatively small proportion. Compared with last year, this year the provincial capital Taiyuan sales rose more than 20%. The Shanxi


Suning


Electric publicity department head also said that their companies compared with last year's blowout situation occurs appliance sales, and sales growth of 50%.


The reason why this year's Spring Festival season


will be so busy, the provincial capital a number of household appliances industry believes that this is primarily by domestic economic impact of warmer environment. Second, a very important reason is that the demand for consumer appliances is relatively large. In addition, some appliances are new consumers eager to purchase products direct cause of many brands such as thin TVs launched


LED


New varieties, and increased number of TV Web browsing capabilities, have attracted a lot of trendy customers.





WANG Ren-yi is to remind consumers when they buy appliances, or should think about their own situation before making any decision, attention can not be too complicated to be business as a promotional tool to guide, such as living room had not, but presented to chase a small LCD TV's color head, deliberately buy a big 58-inch color TV.