Su Ning, the leading mobile phone service provider industry into the role of age

Frbiz Site


, Is about to enter the 2008 "World Telecommunication and Information Society Day." Recent news from


Suning


Electric was informed that the International Telecommunication Day is approaching, Suning will be officially announced from a single
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Mobile
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Leading industry retailers, telecommunications service providers full access to the role of changing times. It is reported that since 2006, Suning Appliance and China Mobile two years, has been successful in gradually from the partner role was to change the role of service providers. With its service provider role as the first positioning, the right to a larger, more comprehensive brand, value-added services will become more marked transformation Suning phone.





"Communications service providers," focused on the role of "service"





Reporter's knowledge, the current domestic "communications service providers" with China Mobile, China Unicom, China Netcom, and other enterprises, the main business model for communication-based value-added services, communications products supplement. Suning for a domestic


Home Appliances


Chain channel's identity, high-profile leader in the industry that is entering the "era of the role of communications service providers," the news, reporter recently interviewed on the matter, general manager of Suning Chen Huabing communications business.





He said that "communications service providers," The heart of the "services" on the continuous optimization, perfect for consumers with its diversified services, a definition of "service provider" concept of the decisive criterion. According to its introduction, Suning phone through years of operation, the first single from the sales function gradually improves and set pre-sale, sale, sale the whole process of "integration" of consumption patterns.





Learned, Suning mobile phone with up to 2 years in the strategic cooperation, continuously to complete the integration of the first mobile phone retailer from The Role of the "telecommunications service provider" role change.





Line of mobile phones integrating Suning help change the role of





"Suning phone constantly through the integration of product lines in recent years the structure and background services, has fully achieved as a communications service provider role Standards" Chen Huabing told reporters, as the consumption patterns of domestic appliances constant improvement, home appliance chain has been gradually communications products for consumers to buy a new main channel.





The face of the current communication consumer "home" changes, for the home appliance chain enterprises have also made more high-level requirements, from the simple "selling products" to present the "do service" has become the changing role of Suning phone major thrust. According to report, Suning mobile phone factories upstream through the integration of resources over the years to improve the quality of service the terminal provided for mobile phones with election-related accessories, with operators and other means, adequate resources and improve the operators that offer consumers more handset Suning perfect after-sales service.





"Integration" more value-added consumer experience model





According to report, "integrated" consumer experience model, popular for is the ability to provide customers with select phones, buy phone, buy mobile phone accessories, download the network information and other functions of integrated communications services platform. Chen Huabing that the traditional home appliance chain, is to do service to retail, especially with high update rate and the loss of communications products and services is particularly important.





It is understood that the current high-end mobile phones accounted Su Ning, a kind and sales are higher than the industry average,


Nokia


,


Samsung


, Motor, and a number of international tier brands will also have the right season of the new starters to the Suning. While domestic brands, the days of language, Jin, backgammon and a number of new army has fully entered Suning Appliance. More complete product mix also will provide consumers with a more diversified choice of brands.





It is reported that 5.17 for the upcoming World Telecommunication Day, Suning stocking one million new mobile phones, brand cover Nokia, Samsung, Moto,


Sony


Ericsson and other major international high-end and mainstream popular factory new models, also made a lot more then the first sales of new products, the national mobile phone during the event, the overall price increase to maintain the 51 are based on the further drop of 10% -20% . Meanwhile, the Telecommunications Day event, Suning will also start in Beijing, Shanghai and Tianjin, the second round of the eight cities 3G distribute telephone numbers at high tide.