After The Growth Era Of Mergers And Acquisitions Market Will Be Staged At The Great Game

Frbiz Site


This year, with the Appliances to the countryside Policy adjustment, the high-end refrigerators will be full to the countryside, which will further consolidate the company had a large market share in the rural areas and lead the New Army and industry, SMEs, strong impact on market performance. Can be expected, the refrigerator market, industry structure will be more focused, industry, the top five companies will realize the urban and rural markets, low-end consumer groups, high school coverage. The new army in some industries, small businesses are likely to become a regional brand, on behalf of the processing plant.



Reporter noted that if not for capital acquisitions and corporate restructuring, the past 10 years, the domestic refrigerator market, the competitive landscape will not be any major changes. The only difference is that Haier, Midea, linen pant suits

black double breasted suit

Hisense Kelon series, Changhong Meiling system, the new flying and other large companies in this progressive market contest, won Accumulate competitive, not only account for eighty percent of the market share, still dominates the industry, the direction and future development trend.



Growth into the post-merger era Recent years, the domestic refrigerator market has undergone significant changes, the original industry Four Golden Flowers?? "Haier, Yung-Sheng, Meiling, the new flight," guided by the power of capital, the emergence of new changes, in addition to Haier, the original re-interpretation of the three Department of Hisense Kelon, Meiling Chang Department, Hong Leong new fly line. Meanwhile, the massive U.S. investment in the short term quickly enter the domestic refrigerator market, among the leading enterprises.



Which Hisense Kelon After 3 years of re-running after last year welcomed the refrigerator market in the rapid development of overseas exports adverse economic gains across the board, domestic



Sell Steady growth. The new Hong Leong Singapore flight since the transfiguration of investment holding companies, the market development of new products, a marked slowdown in the pace of industrial layout, or even want to be re-sold once heard the news. The Chang-Meiling's mergers and acquisitions, mergers and acquisitions that year were achieved, then development, then double the seamless connection, even in the Meiling existing advantages in products and technologies into the market Changhong layout, new impetus to the new network development, etc. .



The United States launched a major in



White Layout strategy, they quickly cut into the refrigerator through the acquisition of Hualing market, it launched a high-end beauty brand development in the refrigerator market, out of a differentiated, complete coverage of the new growth path. To look forward to that beautiful through the establishment of the China Group of the refrigeration equipment



Marketing Headquarters, the original air-conditioning market in the accumulation of the advantages of resources, rapid radiation to the refrigerator market, contributed to the U.S. market in the refrigerator forward acceleration.



Haier refrigerator area decades in the layout, develop, culminating in the global refrigerator market, "big brother" status, short-term Nei Haier's leadership position in the fridge is also difficult to go beyond the global rivals. Haier from China's first upgrade to the success of the world, but also aroused Hisense Kelon, Midea, Meiling refrigerator industries in the pace of expansion and development of passion.



Since last year, three policy development effort with the home appliance industry, China's top five giant refrigerator with the countryside,



TM to Two policies to achieve urban and rural levels in the domestic market coverage, and take the initiative in the market.



Contest to see overall strength of enterprise



Reporter noted that the current five refrigerator giant new army to leave the industry and small business market space is very small. Although there currently on the market as Omar refrigerator,



Zhejiang Cixi refrigerator up to more than 30 new army enterprise markets, this does not mean the refrigerator market still more room for growth.



Industry analysts point out that on the one hand, these large enterprises have accumulated many years of competition in the market a higher brand awareness, build a sound marketing network platform, and the market for urban and rural levels, providing a different price, different features, different features product solutions. This makes it difficult for many industries new army make an issue of price.



The other hand, appear in the market in recent years new army, before processing all rely on OEM, OEM business of overseas foundation for survival, despite the accumulated in the manufacturing part of good process management advantages, but the basis of lack of brand, marketing advantage.