It Brand Of Lcd Tvs Is Also Encounter Such Difficulties

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7 16, TCL Published in June sales announcement indicated that the company in June in the global LCD TV sales growth of 349.8 percent over last year. TCL is the case, however, only from Olympics There are half a month the opening of Beijing's digital TV set-top box replacement business has been carried out to the rings, the high-definition Olympic commitments are fulfilled, all brands of LCD TV sales are at a high growth phase. windshield sunshade

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However, with this departure from a few years ago into a high-profile IT manufacturers have LCD TV sales in the LCD and not much improvement. Recently, the country of beauty and Suning TV season in preparation for the signing of the purchase with a large single vendor, the traditional color TV giants hold all the shares, IT brand is lost across the board. According to the authoritative research body of data shows that in the domestic market, the top 10 brands in the traditional IT manufacturers still do not figure. IT brand LCD TV, why still encounter difficulties? Why the microscopic lucrative



Present, including Dell, HP, Motorola , TPV, Epson, Hedy, Asus, ViewSonic, BenQ, Tsinghua Tong Fang, and many other IT manufacturers have LCD TV has introduced its own brand products.



However, the LCD TV is the main product line of IT brands in the hands of a by-product in addition. That is, LCD TV and more in sales does not affect the main premise, can spend part of the effort to operate the product line. So, this piece of business is just a complement, rather than the strategic plan for the future. Based on this view, the LCD TV business is difficult to obtain good in-house resources and human resources, and not easy to see huge returns.



Second, the sales model is a big problem. Early testing of water is a display LCD TV manufacturers, LCD TV hold on to high expectations, moving into Home Appliances Store, but in a very short period of time to pull out. In 2006, AOC and BenQ has experience in home appliance stores in the unpleasant experience, which turned out to look for other, more appropriate sales model.



More importantly, the traditional IT channel for sales of LCD TVs is not a good experience, especially for the customers and the purchase of LCD TV is very different groups. For a long time to buy IT brand LCD TVs are based on a user display for the brand identity or PC, which results in a purchase, this is not a manufacturer as a LCD TV would like to see.



Need for new brands to expand new areas



For IT brand, the original brand is in the IT field, and household appliances in the field is totally different concepts. Which not only dominates the brand purchasing preferences of consumers, but also determines the brand's position in the industry, thereby affecting the giant home appliance chain enterprises treatment.



Many IT brand LCD TVs have had a similar experience when entering the home appliance stores, hard to find a good location, good location because it is left Sony , Hisense, Philips and other traditional home appliance brands. And get a different treatment is not only a bad location, there may be more Check In charge, the unspoken rules of the constraints also make the field of IT brands in the appliance can not tell a kind of bitter.



In addition, second and third tier cities, brand is more important. If in Beijing, Shanghai and other cities, IT brand's influence as an integrated market, benefit from publicity, but also extends to household appliances. However, in second and third line market, this influence is almost zero. Everything must start from scratch. To these markets, not to mention Sony, Philips, is that any ranking in the domestic brands are better than the world's top 500 IT companies to come to the much greater fame.



Therefore, in different areas of brand development has become constrained IT brand in the appliance market, a major obstacle to development.



Long-term adherence is still not lose the opportunity



In fact, IT brand LCD TVs have been pushing a matter of course.