Kang Niya Dan Meijian: Home Service Industry Prospects

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Kang Niya has been very focused on the domestic consumer market research, several years ago on the home service industry had broken down, and the development of the corresponding sub-products. Develop new products and add new varieties, new markets and achieve market diversification, this is recent visit of Premier Wen Jiabao stressed in the South, I think that companies must do to achieve these points.



HC Apparel Network   Home services industry is being more and more attention, set up a home service in 2007 Professional Committee, September 15, 2008 they established the first "home service in China Day", which only in recent years from Underwear Industry division out of a small industry, "Little Lotus Buds just" had to stand upright to meet last year, which engulfed Financial Tsunami. Home services industry in the financial tsunami in the end been much of an impact? What situation leading enterprises? How they will deal with the crisis? Recently, the Committee visited the home, vice president of professional services, home services industry leaders, one of Kang Niya (International) Limited, President Miss Shi Meijian. auto dark helmet

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Author: International financial crisis, Kang Niya in the production operation affected? Decrease the number of export orders? Domestic channels are smooth?



Stone: domestic service industry in general is a promising industry, with the increasing pressure of life, people will be more eager to experience the warmth of home, need a decent leisure, which are home clothing may be operating within the scope of the present form exactly and prompting many companies out of the cycle of OEM and promote the process of branding industry. Affected by the financial tsunami biggest luxury goods industry, one is low-cost, low-cost, no brand awareness of enterprises, there is a class that is export-oriented enterprises, the export of domestic service sector had not, therefore the financial Tsunami will not affect the brand home of the business entity, on the contrary, as a series of policy of expanding domestic demand, and bank incentives on brand-name enterprises, now is the high cost of local brands to expand their market appreciation. Kang Niya several years ago has been focused on the balance of export and domestic sales, so little effect.



I: What do you think Textile Garment industry's contribution to the expansion of domestic demand? Kang Niya whether you think there is enough domestic consumer market research, and to develop marketable products?



Stone: whether or not the financial crisis, the basic needs of all people living necessities, "contribution" was probably a bit large, I think we the largest contribution to the textile and garment industry, in particular, the quality of our local enterprises, famous enterprises, be the largest contribution to the daily life of service for people to produce more quality and cheap products, the price is relatively favorable, to meet local consumption, while products must be high quality, that is, higher cost, so as to attract and stimulate consumers.



Kang Niya has been very focused on the domestic consumer market research, several years ago on the home service industry had broken down, and the development of the corresponding sub-products. Develop new products and add new varieties, new markets and achieve market diversification, this is recent visit of Premier Wen Jiabao stressed in the South, I think that companies must do to achieve these points. Kang Niya has been walking in front of home service industry, in addition to Pajamas , Bathrobes, we have the living room clothing, "district" clothing, and light sports apparel, such as yoga clothing, etc., in addition, "Kang Niya", "Kang Niya body", the first two years has introduced 2M and maintenance of C life, the former is the abbreviation MIX & MATCH, focusing on clothing between the free With Specifically for the young family after 80, is a typical SOHO, residential light clothing and sportswear, Victoria C in English life, is C-LIFE, from the name we can think of is the health, Environmental protection We hope that this brand from the early procurement of raw materials, to design and later wearing experience, can meet the protection of the Earth, environmental protection and healthy living concepts. This "Kang Niya", "Body" has a clear distinction, "Kang Niya" a little more suitable for mature customer base, financial strength of their emphasis on quality of life "Body" are mainly very comfortable underwear series, sexy and elegant. Why do such a breakdown, innovation! Must constantly innovate to meet the growing needs of the market, diversify competition.



The author: Currently, our business is taking its own measures to deal with the crisis?



Stone: In general, revenue, reduce expenses, improve efficiency, many companies have certainly done this time, we, too, but our pressure is not great, because we always attach great importance to high quality work, we are asking to do better. At present, we will pay more attention to innovation, Management And improve the product cost. I think now is a good quality brand of domestic business opportunity.