Refrigerator Sales Growth Accelerated In The High

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The PRC, Beijing Research Manager Market Research Co., Ltd. Wei



Recent years, the domestic refrigerator market has been relatively stable, but in 2009, in Appliances to the countryside , Appliances TM to two good policy, driven refrigerator market made rapid development. Appliances to the countryside and the city's new purchasing power to bring the purchasing power of the replacement market, sales growth for the refrigerator to provide a guarantee. The refrigerator industry development speed, but also further promote competition in the market situation changed. tapestry crochet

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Sales Rapid volume increase The PRC, according to estimates: first quarter of 2010, sales of high refrigerator heavy volume, in both volume and retail sales index rose from all achieved 24.76% and 23.16%, showed a significant increase in trend. Taking into account the refrigerator sales season in the second quarter and third quarter 2010 sales growth in refrigerators will continue.



View White Industry high margins and sustained growth, major manufacturers have eyeing this huge cake. Foreign brands effective long-term brand management, Black Enterprise massive Sharu white business, home appliance giant, Group M and so the market structure of the refrigerator far-reaching impact. Meiling borrowing Changhong Share capital and channels to maintain the growth momentum; Hisense's the capacity of sound to be outdone, firm control and expand market share; quickly cut into the refrigerator through a series of acquisitions of beauty industry has become the fastest growing industry dark horse, this year in the first quarter, the United States the Department of refrigerator volume share of almost 11% of the total, were sustained and rapid growth. At present, Haier, Hisense, Midea Group, a total of three white 48.82% of the retail sales market share.



Large white group in the country under the leadership of the domestic brand share volume continues to expand. According to the PRC, monitoring data show: first quarter of 2010, the ratio of the domestic brands accounted for 76.30 percent retail sales, an increase of 31.71%, higher than the industry average growth rate (26.39%). Foreign brands volume market share in a downward trend, from 30.26% in 2007 dropped to 22.09%. Accelerating the adoption of high-end refrigerators



The PRC, the monitoring data : first quarter of 2010, high-end refrigerator market continued to force, and rapid growth. 3 refrigerator door refrigerator with the popularity of faster, more and more by consumers. First quarter of 2010, three refrigerators rose 99.77 percent in volume; on the refrigerator door an increase of 94.32 percent in volume; more door refrigerator volume increased 100.67 percent year on year, but now the refrigerator in the overall volume of retail sales accounted for a relatively small volume . Compared with three refrigerators, on the refrigerator door and other high growth momentum, single door and double door refrigerator and the growth is much more stable, both the volume up 4.80% and 9.79%.



Price in perspective, a single door and double door refrigerator prices little changed in recent years. 3 and the price of the refrigerator door is falling year by year, many manufacturers have made power in the high-end market, accelerate the lower price category. But the proportion benefiting from high-end products increased gradually higher average unit price of the refrigerator.



From the market positioning of major brands in the high-end market, Siemens obvious advantages LG , Panasonic, Samsung accounted for more than similar retail. In the high-end market, Haier entrenched, has not yet pose a threat to its brand. In the high-end market, foreign brands to compete directly with major Haier. And undoubtedly the most competitive in the low-end market, "princes" melee, variable difficult to predict.



In the mid-market, each brand's market share less the same, while not much difference between product pricing, competition is fierce. The new flight, Yung-Sheng, Meiling and Hisense-established as a domestic refrigerator manufacturers, competition a long time, and its long-standing technology accumulation and the recognition in the minds of consumers is a magic weapon for enterprises to participate in competition. As an industry upstart, while the United States piled into the market in just the first four years, its brand and strategic means to influence contributed. Now, each brand is very close to the average price per liter, homogenization is more serious. Meanwhile, the strength of both brands should not be underestimated, naturally fierce competition is inevitable. Faced with such fierce competition in the market, all brands need to enhance the brand position, speed up the building of brand image and increase investment in high-end products. This will also speed up the popularization of high-end products, but also on three more on the open refrigerator door and the price impact.