Regional Wine Road Of Self

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The so-called regional brand, is an administrative region in the context of the formation of considerable size and strong production capacity, higher market share and influence of industrial products.



Regional brand consists of two elements: First, regional, generally restricted to a region or within a city, with strong regional characteristics; Second, branding, often represents an image of the local industry, the main product , is the backbone of the local economy companies, enterprises, big profits and taxes. seersucker fabric

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Anhui welcome tribute wine drive, King Wen Gong wine, house wine blast, Yellow Crane Tower, Hubei, wine, Jiangsu Shuang'gou Daqu, Shandong Baotu Spring, Bandongjing; Sichuan small turret, Eguchi wine, camel in Inner Mongolia wine, too Shaanxi Spirit Henan Yangshao, Baofeng wine, wine bow, Hebei, pot liquor, burning the city board?? These are local people are proud of the regional wine brands.



Regional real estate brand on the one hand by the local protection from the government, on the other hand by local consumer pro-lai real estate brand. Typical such as in Shandong market, all county-level market has a small number of well-known regional brands, even foreign brands are hard to shake its strong market position. Hebei taste Luancheng County Government Wine Only in the local sales will reach nearly 30 million yuan, accounting for county-level market share of 80%.



The role of market forces leading to an increasing number of liquor brands to the level of concentration of regional markets, increased competition will gradually opened, regional liquor brands in this pincer attack, how to do self-salvation?



Construction of the regional market base



To adhere to the core, is to insist on building regional market base as the core.



Liquor as a cultural product, the property itself is a good reason for consumption, while the regional brand out of the home market, access to other markets become "nothing on earth", is neither well-known brand, not real estate brand Consumer spending will be no "reason." For example, Anhui Zhijiang Daqu consumers do not think that is the brand name, do not think that Phoenix is better than Gujing West, although they are strong brands within their respective regions.



Enterprises must adhere to the construction of the regional market as the core. On the one hand, based on deep-seated geo-consumption; the other hand, market-based practice. Any one market, one can not dominate there, unless there is a monopoly industry, or must be first-line brands and regional brands a mutual situation, and often the main body of the regional brand is the market.



Follow two basic points A basic point is in the main terminal and in the high-end positioning.



Maotai , Wuliangye, Jiannanchun, China's top three wine companies, sub-eat the most expensive wine in the market share. With the high-end liquor market sales continue to rise, profit return gradually to attract other high-end brands into the market aggressively.



Tuopai "willing to" wine, Hengshui Laobaigan's "18 Wine Shop," Yang's "Blue Classic" Shuang'gou Group's "Treasures Square" and so many high-end liquor market regional wine brands figure. However, due to its own conditions, the existence of regional white wine is often less well known brand, the product less competitive, market area is small, and weak financial strength of many unfavorable factors. Meanwhile, the premium brand building, often through high Advertisement Expenditure to pull. Therefore, the premium brand positioning in terms of regional wine brand, is often accompanied by great risks.



High-grade liquor sales increase, means that those consumers upgrade. With the improvement of people's living standards, people's consumption level is bound to go up a notch. For example, is a strategic body to help release up to several hundred Red Star Erguotou porcelain treasures Double pot, into the middle and upper classes to meet the original Double pot enthusiasts upgrade demand, be sought after.