2010, 48 Billion Domestic Market, The Absence Of The Drug When Makeup

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Statistics show that: by 2010, total sales of the cosmetics market in China could reach 120 billion yuan, while the breakdown field as one cosmeceutical market share from the current 20% to 40% of the total amount will reach 480 billion.





As ordinary domestic Japanese products in the foreign brands is almost annihilated under pressure, as in medicine make up this emerging field to Vichy-led foreign brand is thriving. "Drug and cosmetic market, only VICHY done better, other brands are not doing it, especially the domestic brands, this phenomenon is worth our study." Guangdong, Hong Jin told reporters Zhenghao Tao, general manager of a large pharmacy.
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Status: VICHY thriving Actually get on the current national drug Vichy cosmetics market the top spot is not surprising, cosmeceutical concept is introduced to China by it. In 1998, Vichy first appearance in China, while pharmacy sales channels, specifically taking the concept of skin care products into China, Jiangsu and Zhejiang, Southwest, Northeast, Beijing, Guangzhou, Shanghai 24 cities nationwide, including more than 300 pharmacy set up special counters. "Began in 2012 was not successful, since 2000 to pick up changes in 2002 to explore counter image, sales practices, gradually being recognized, to the end of 2005, has become a strong brand, and also for the downstream side of the supplied clear predominance. "Zheng Haotao recalled VICHY on Road when the development history," should say to China from 1998 to the current high-profile, even if L'Oreal Group's subsidiary brand, Vichy has been a long 8-10 years of training period. "But for domestic brands, apparently to" practice "time is still not enough, marketing techniques and promotion efforts are clearly insufficient. Lack of domestic drug and cosmetic





provoke thinking Addition to the time of the distribution channels are not familiar with the development of domestic constraints cosmeceutical brand. "Compared with supermarkets, pharmacies channel difficult to manage," Marketing Director of Chain Drug Stores Nepstar money of course Ting told reporters, "there are 350,000 more than the domestic pharmacies, but a minority of large chains, 80% are small or single drug stores, most dispersion, and regional obviously, such a channel that used to be scattered on the regular channels of business inputs and outputs is difficult to grasp, they will certainly choose a more familiar way to make money. "However, Ting Qian said China still lacks the spirit with focus on China-made cosmetics and pharmaceuticals business, "most of them do not see the returns on two or three years dismissed."





The current situation, despite the Vichy brands have torn a gap in pharmacy sales, but for most Chinese consumers, buy cosmetics to large shopping centers or supermarkets, or the inertia of thinking. "The market still needs a long training period." Jiang Xin said.





Domestic Pharmaceutical companies Secretly made force


However, many of the industry view, drug and cosmetic market potential infinite future.


As the cosmeceutical market earlier to explore the way one of the chain pharmacies, has been bullish on this market Nepstar, Nepstar even with Beijing, Shanghai, jointly developed by a number of hospital drug and cosmetic products, in their own sales channels. "Channel alone was too weak, and still hope that more people do, more choices for consumers-known brand can be." However, according to Ting describes the money, five years ago, the drug store sales Nepstar the proportion is 5%, has now risen to 9%, "the industry look forward to more long-term investment perspective of suppliers there."





In fact, some Traditional Chinese medicine Enterprises have already smell a business opportunity.


Tong Ren Tang was established in 2001 and spent a lot colleagues herbal skin care center in Asia to launch series of peer herbal skin care products, and Pien Tze Huang, King Sau Tong, Kang Enbei, Wanglaoji other domestic Yaoqi also have introduced their own medicine makeup products. March 2008, Yunnanbaiyao intention to enter the drug market on the horizon makeup, cosmetics Co., Ltd. of Japan Maleave successful technology transfer agreements entered into cosmetics and is ready to use masks and creams and other personal care and personal health products into the high-end cosmeceutical market .





However, as a sub-area drug and cosmetic market, domestic brands can break such as "Nurse", "Great Treasure" and other common daily chemical products, can only be living in low-end image of the "curse" to blaze a way to survive, remains to be seen.