Cooperative Marketing Model: 2009 Win Color Business Card Printing Market

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2009, the color Business card printing Market has entered a "mature." During this period, with the Network Printing, make-up printing market continues to expand, enhance awareness of enterprise information, participate in the network make-increasing number of printing companies. Network printing on the one hand relying on rapid dissemination of information and limit the promotion of free help companies greatly reduce marketing costs, but it also intensified the intense market competition and transparency, the endless price wars weakened the industry profits, business deteriorating living environment, brokers posed a threat unprecedented loyalty, sense of middlemen operating, market control, etc., further highlighting the problem. Color business card sales growth slow, and gradually reached a peak and then fall slowly; color business card profits from the sale of the highest growth period began to decline; color business card printing market is very competitive, product homogeneity, price transparency and competition heating up . At this stage, color business card printing market is facing major problems in the following:



First, market competition further intensified competition for customers of all enterprises, regardless of the industry's basic interests and bottom line profits, big price war. Especially in the color business card manufacturers and between manufacturers, color business card marketing intermediaries and middlemen between the upper reaches of this competition is obvious. cooking thermometer timer

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Secondly, in terms of channel instability color business card manufacturers, color business card brokers loyalty is extremely low. As the color business card color business card manufacturers and commercial operators in the effective communication can not be substantive, intense competition in the market process, the broker is a "fence", color business card brokers loyalty is extremely low.



Again, color business card manufacturers have recognized the importance of the terminal and channels, many color business card manufacturer to own dealerships. Color business card manufacturers own distribution points, one can improve their own market in the region's competitiveness, gain more customers and business, but it will increase business costs, and to some extent, eroded part of the broker's interests. Color business card manufacturers gain little, large broker color business card is "not easy to say love you."



Fourth, color business card brokers, since the supply channel instability, resulting in large fluctuations in service and quality, and customer service in the market has been very passive state. They urgently need better and more superior quality channels for Cooperation Provide, such as product quality, delivery efficiency and service products and other aspects of effective support; the need for more business channels, develop new markets, attract more customers; need more services and products to meet customer demand for various to explore options to sell potential customers.



Fifth, the color business card color business card manufacturers and middlemen in business relations, they need to simplify and standardize the transaction process, reduce transaction costs, but also the need for credit protection, to avoid the loss payment, timely communication and processing problems in the process of cooperation (such as: product quality, etc.), then cooperation can be sustained and so on.



Summary, 2009, color business card printing market is a decentralized, lack of integration of the state. Color business card industry, resulting in a decentralized "management difficulties printing, color business card brokers do not good." Color business card manufacturers and dealers are not the same company, target is not exactly the same, but look at that chain color business card printing color business card manufacturers and middlemen are interdependent cooperation between upstream and downstream, can be said to be a prospering harmed.



So in 2009, color business card manufacturers can take to establish co-marketing alliance model, integrate their resources effectively, to achieve resource sharing, complementary to play all the advantages, reduce duplication of cost, and to form a win-win effect. Screen Printing Printing Screen organizations through alliances with all levels of color business card printing factory integration brokers operate on the channel group to achieve factory control to decentralized Proxy Dealers form an integrated system, the channel members to achieve the goal of their own or we work together to pursue a win-win or win. That the individual operations Printing services Mode into a union printing services in the form of fully integrated industry resources, improve network printing all aspects of participation and the enthusiasm and initiative to streamline processes and expand the industry's influence will help to create the industry brand for distributed network printing to a new scale to form core competitiveness.