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Microwave oven industry, the world's leading Glanz
annual China Markets Conference on March 28 grand opening. The annual meeting is more than in previous years by the industry and the media attention: First, because Galanz in the session will be held in previous years were years of microwave ovens and electrical appliances will be integrated into the life of a General Assembly, basically brings together the best of Chinese home appliance business The elite and giants; second, because the General Assembly established the Galanz future in the Chinese market as "a joint venture holding sales subsidiaries," as the core business model; third, because a group called "60 classic" top-level steam light wave oven, microwave oven industry clearly opened a new era.
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1947 American Spencer invented the microwave oven has been in the Spencer?? Small warehouse Keishi?? Liang Qingde efforts to pursue the next three generations, and now the title of "world's top ten inventions," one of the products have become the irreplaceable Earth family daily. To commemorate the 60th anniversary of the birth of microwave ovens, as the industry's "leading" the Glanz said, is heavily built the first microwave oven Festival will be launched in April, "60 Classic" is the first microwave oven section Galanz to meet the first gift.
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Microwave 60 years life-changing
After 60 years of development, microwave ovens have become essential to daily life in the kitchen appliances, greatly reduces the workload of women in family and work intensity. According to statistics, microwave ovens currently in Japan, the United States, Western Europe and other developed countries and areas of coverage up to 98% penetration in the Chinese town nearly 90%. This figure even exceeds the penetration of color TVs and washing machines.
It is understood that the Americans Spencer was the first microwave oven in 1947 the patent. The world's first microwave oven has a 1700W water-cooled magnetron, weight over 340 kg. In the microwave oven was invented, how products reach every family, is a difficult task. In 1964, the Japanese Keishi Ogura improved Spencer, microwave magnetron, microwave oven greatly reduced prices. 1967, Lei Xien company combines the power of education consumers dealers, consumers begin to accept the family microwave. But the real world will be extended to the microwave power of millions of families from China, Galanz.
1992, the Liang Qingde Galanz led into the microwave oven by the down products industry sectors. The spirit of "efforts to move customers" business purposes and "puerile" business philosophy, Galanz in 1995 it jumped to the Chinese market champion; in 1998, surpassing Japan's Toshiba, Panasonic, LG, Samsung, etc. many multinational brands, Galanz board microwave oven sales "world first" position.
Industry experts point out, Galanz world champion and microwave industry for many years to maintain competitive advantage, and their outstanding contribution made by the two closely related: first, good cost control will be through the microwave ovens from the "luxury" into a "commodity", to restore the microwave oven as the original property of home appliances. Second, through the control of electronic and multi-direction, so that microwave oven operation easier, more convenient, more practical, so microwave truly become the user's "right hand."
Galanz open a new "60 times"
"According to traditional Chinese saying, 60 is a very important birthday. Galanz eldest son as microwave ovens, microwave ovens to celebrate 60th birthday for the responsibility." Glanz side expressed the hope that through the microwave oven section, so that the general Chinese consumers a more comprehensive understanding and application of microwave ovens.
As an important part during the microwave oven, Galanz will be launched across the nation during the event "60th anniversary edition microwave" and "60 classic" light the top steam microwave oven. The face of this epoch-making product, industry believes that the "60 Classic" combines all the features of microwave ovens since birth, called the history of the most powerful microwave oven.
Glanz said Han Wei, general manager of China Sales Corporation, the first microwave oven section is a set of cultural, marketing, technology exchange, etc., a comprehensive event.
Sunday, August 8, 2010
60 rain heavily to build the first microwave oven set Galanz Festival
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