Medium and large independent country the United States to complete "self

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2007 year, the country hosted the United States to lightning speed medium and large, had the calm waves of Chinese home appliance chain Dousheng.



axial ac fan


Unexpected yet more than that.
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Then, the country announced that the United States to retain large and medium brands, the Beijing market, the implementation of large and medium independent. Shanghai Yongle scene in 2006, reappeared in the capital.





Mao Xiaojun, general manager of Dazhong said publicly that the new: in the Beijing market, medium and large to the country as the only competitors in the United States. Contempt for the other competitors, almost self-evident.





Some worry: the implementation of integrated multi-brand operation will not cause the country the United States, large and medium Litigation in?





U.S. strategy in the country, researchers familiar with it, this is all worried that in fact are superfluous.





From countries the United States, to the States United States, Wing-lok, to Gome, Yongle, Dazhong and Suning different countries along with the United States is almost the same time self-development and acquisition came to be.





Have suggested that M & A success rate of less than 20%, therefore, enterprises should carefully manage. They even give TCL acquired Thomson's example to do to prove unsuccessful. Therefore, when in 2006 the country when the U.S. decided to buy Paradise, it has been predicted, "will not be successful", because "the two cultures is difficult to integrate." In fact, the state spent half a year the United States only two companies to complete the seamless joint.





Appears in M & A researchers, this result is not surprising, one because of the "National United States is too powerful," and two as a high degree of homogeneity of the Chinese home appliance chain, does not exist TCL, Thomson as a "different Cultural Fusion "obstacles.





Precisely because of the country the United States, Wing-lok, successful integration of the former case, so, again, this time the country the United States retained the large and medium brands.





Present, the national U.S. distribution of the three brands are already in place: Country United States command of the national market, large and medium market hegemony among the best in Beijing, Shanghai Yongle hegemony among the best in the market, the formation of the national market and regional markets echoed relations, such as "Army" and "Army" relationship .





Three to one against the States United States on Local Su Ning, a junior high ranking U.S. officials cited the analogy: If the rival exam, 100 points, we are a score of 100, 2 test 80.





This analogy is not very accurate. However, the overall advantage and shift the country the U.S. is fully integrated into the regional advantages embodied in visions.





In fact, the country's multi-brand distribution strategy of the United States, there is the intention of including a deeper level.





Appears in Huang Guangyu, the majority of enterprises are lack of capacity for sustainable development, largely due to internal competition is weak. Therefore, the introduction of internal competition for the country the United States, is Huang Guangyu has been taken into account. "And the competitors compete, but also to compete with, especially when external competitors sufficient time to become a rival." Also has a country the United States, Yongle, Dazhong such a strong brand power the United States, more willing to be compared to P & G, "P & G to their design so much shampoo brand, not as a means to carry out internal competition? "one can prove the fact is: Rejoice, Pantene, Head & Shoulders, Vidal Sassoon shampoo four brand" fratricide "of the result: P & G as Undoubtedly the world's oldest shampoo.





So when we see the large and medium "Sike" state, when the United States, should see the back of the cooperation between the two, called "Xiong Dixi in the wall, defense, the insult."





Therefore, we think of internal competition, called "self-competition" strategy. Since the competition for the sustainable development of the country to getting momentum.





Check competitors and self-development





Many people say, Beijing home appliance chain stores too much should not be opening a new store.