Changhong Plasma Screen Production Costs Of Multiple Positive Inclusion Problem

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2010 1 21, cast by the Changhong Group, China's first built more than 42-inch plasma panel ( PDP ) Production line to achieve full production, annual production from the original 1.08 million to 2.16 million upgrade, the product yield on integrated more than 80%. This indicates that Changhong in the field of plasma display panel has made an important strategic position.



According to insiders, Plasma screen Production only when the yield reached 85% of enterprises to break even, dare to mass production. Industry that Changhong had reached this level.



Affected by this fact encouraged to enhance production capacity, on the same day, Changhong has also announced the continued expansion of production capacity, so as to provide 3 million.



Difficult journey



In CRT Age, domestic color TV enterprises have created a brilliant, but today the increasing popularity of flat panel TVs, they collectively lost their voice. Due to the display and key modules to represent machine parts accounted for more than 60% of production costs, lack of control on the strength of these upstream components of domestic color TV enterprises meager profits, division of labor in the global industrial chain at the lowest end of the value-added assembly manufacturing sector.



To break the detention, in July 2004, just on the Ren Changhong Group, Zhao Yong, chairman of the article entitled "Practice of the Changhong some of the problems of state-owned enterprise reform," the report proposed the "coordinate" the industry development planning. He believes that if Chang could not grasp the core components of the upstream, might as well do not do TV.



After a series of consultations, in December 2006, the World Jishuang Hong Changhong Group Holdings Display Devices Co., Ltd. to 99.9 million U.S. dollars of the price of the acquisition of Dutch investment company Sterope 75% stake indirectly held by South Korea's third Large plasma manufacturers a 75% stake in Orion, as Orion plasma core technology and related patents on more than 300 owners. To April 28, 2007 by Chang, Shi Ji Shuanghong MP companies and the United States the "Rainbow European PDP project" Economic Development Zone in Mianyang Changhong Industrial Park is under construction.



Area, according to Chang describes, Hong Europe PDP project a project will cost 800 million U.S. dollars, at that time, the cash-strapped Changhong had to Hong Europe for the first phase of collateral, to the National Development Bank, the 150 million U.S. dollars for policy loans for a period of 10 years. In addition, Changhong also listed company seeking financing to unwind. However, in December 2007 it raised 2.8 billion private placement program is the Commission rejected; the following year on June 12, Changhong Board again adopted the "separate transactions on the issue of convertible bonds of motion", plans to issue separate transactions 3.0 billion of convertible bonds. Although this program was approved, but the broader market Shenfutiaozheng A shares could not be implemented. Up July 27, 2009, Changhong separate issue of convertible bonds trading scheme only started again, it will be 10 million dollars of which the plasma project, for research and development, production and Sell Plasma screens and modules.



"IT Times," learned from the rainbow start the construction of Europe after the PDP project has gone through the infrastructure, equipment and line body design and planning, batch trial production, mass production stages of climbing. During the encounter a "5? Of 12" Wenchuan earthquake and the global Financial Significant impact on the crisis. The plasma huge capital investment projects and almost overwhelming negative public opinion environment, the project is to experience it, "Xu Sheng allowed to defeat" hard.



"Because of the plasma do not know, a lot of people will enter the plasma Chang described as 'gamble', once the weight of public opinion that we breathe." Hong Shen Nan, vice president Europe, said. According to Shen's introduction, with LCD TV Compared to the plasma camp in recent years, significant signs of contraction. If the beginning of 2009, with a number of core technology pioneer plasma, Hitachi have announced its withdrawal from the production of plasma panels, turned Matsushita Purchase.