Phone bargains in Shanghai in China Suning favorable position the United States

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Gome, Suning first step in marketing, Paradise is brewing fight back


Phone price cuts, "Hurricane" will be landing on a beach??? From the March start, Gome, Yongle, Suning large-scale mobile marketing activities carried out, the reporter learned that the average decrease will reach 10% -40%.



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Decline comes as the country's largest U.S. home appliance stores. From February 25, the country held the United States in the nationwide "mobile phone section", all brand cell phone prices fell an average decrease of 40%. In addition to price cuts, there are a large number of countries the U.S. supply of special machines, a Motorola phone has fallen to 99 yuan.








"That although the United States to be held in March each year, 'Mobile Day', but the intensity of this year particularly, light Shanghai Gome stores to at least get on more than 1,000 special phone." Yesterday, the country adopted the U.S. marketing director of Shanghai Sun morning to reporters.








3 days ago just eight with Nokia and other mobile phone providers direct supply agreement signed by five million units of Suning, starting from March will be held in stores across the country after signing a "direct supply brand mobile phone promotion of months." Suning Marketing Zhu Jiagui expected, Suning, the average cell phone in more than 15% decline.








Appliance retail sector in Shanghai boss??? Wing-lok, is also brewing fight back. Shanghai Yongle Marketing Manager Huang Jianping said yesterday, Paradise in mid-March to 5.1 "will be carried out during the holiday cell phone promotions, an average reduction of 10% -15%, respectively.








Unanimously chose the three major home appliance store on the phone after the Spring Festival season, "Big Bargain", industry analysts say the price cuts for the mobile phone market this year, "set the tone," the general trend of the mobile phone market this year or the continuation of the last year " oversupply. " Zhujia Gui said, "cutting prices now, the biggest reason is to speed up shipments of the old products, repayment of money into promotion of new products to go."








Huang Jianping of the "big sale clearance mobile phones," the statement agreed. He believes that this will be the color megapixels camera phone "popular" in the year, is expected to either domestic or foreign brand mobile phone manufacturers will focus on producing high-end products. Therefore, the black and white screens and low-pixel mobile phone "should be shipped as soon as possible."








In addition, there is also the industry on the price cuts another guess: the implementation of the national approval system just on the 3G phone, lower the threshold, the handset manufacturers are likely to produce 3G mobile phones, to expedite the shipment of 2G products.








However, vendors for the store's lower prices, in particular the introduction of 3G might be associated with the existence of the performance of caution.








Lenovo East Senior Marketing Director Lin Weiming said the sale of Lenovo mobile phone is very good now, the price will not have "big move." The introduction of 3G, he considered this to be discussed in the short term "is not too urgent", it can impact on the channel, this issue is still inconclusive.








With white goods, the mobile phone choice after the Spring Festival season big price cuts in the industry that there is not much significance for the promotion of sales. One industry veteran said: "Now the price sensitivity of mobile phones is very low, 3 to 5 months later in the traditional sense of the off-season, store the price cuts have momentum suspect."








Beijing Gome phone prices drop also introduced the accused and the approval system


Yesterday, reporters around the country at the Olympic Sports Center to see the U.S. stores, Lenovo, Haier, Bird and other domestic mobile phone prices have dropped major brands, Nokia, Siemens and other famous international brands have joined the trend of the price reduction, the average decline in about 30%.








Head of Beijing Gome Mobile, said lifting the ban because of the license will bring the mobile phone has long been expected significant increase in supply, the manufacturers in the development of marketing strategy in 2005 have to be prepared, so in previous years, until March mobile phone price cuts began in mid-season much earlier this year.








Academy of Telecommunications Ministry of Information Industry Institute of NBD Mr Chen told reporters that the mobile phone price cuts and a correlation between approval system.








He believes that the new cell phone manufacturers to join, forcing some of the old mobile phone manufacturers have to focus on production capacity, optimization of production capacity, so that the backlog of mobile phones shipped as soon as possible; to add some channels to suppliers in waves, So, this year's phone cut prices a month earlier than last year.