Dazhong Electronics: 09 Years And Steps Planned To Open 22 Stores

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Mao Xiaojun: store up to 09 large and medium sized shop is still the most stuffed animal lamb

monkey plush toys

Despite the 2009 economic form complex, already has 70 stores in medium and large appliances, are still high-profile announcement to open 22 new stores. Maoxiao Jun, general manager of Dazhong Electronics has revealed the Beijing market on the 2008 term, medium and large sales and profits in Beijing ahead of the most qualified to develop a large scale. Integrated current discussions and preparation, medium and large shop is expected in 2009 22. Mainly based on store location and emerging communities such as urban planning to bring the market gaps, eastern, northern and Economic Development focus areas are large and medium.



Mao Xiaojun said that at present almost all of Beijing city central area, has been various



Home Appliances



Chain occupy the blind expansion is not desirable, is the principle of large and medium projects step by step, open and effective shop. Beijing 27 years for medium and large roots, since the first distribution, has three, City of Victoria City "gold" finished lots lineup. Unlike the urgency of latecomers, medium and large new store, the first uphold the following principles: Urban land use planning, real estate development as well as the rise of new communities.



Into the City of Victoria outside the "open space"



Create a new business district



Present, medium and large appliances in Beijing has nearly 70 stores, deep plowing in Beijing for many years as the old home appliance retailers, large and medium of network distribution and market position are important, from Beijing's most familiar household appliances store. The face of the expansion plan in 2009, Mao Xiaojun put forward a "city stores, community stores, suburban stores," three lines simultaneously into the general idea, he said the continued growth of urban population with Beijing, the city's commercial real estate leasing prices rising and urban planning to the trend of suburban expansion, permanent residents of the capital with major changes in population distribution. For example Wangjing, BDA, Zhongguancun - the land area has become relatively mature and other large communities, or satellite. Sized in 2009 is focus on the City of Victoria, especially outside the eastern and northern parts store development, promote a new round of comprehensive appliance business district formation.



Mao Xiaojun said the location of stores in 2009 will be integrated medium and large lots, traffic, surrounding facilities and other indicators for a number of factors, and timely attention to Beijing urban planning process to ensure that "there is always a large and medium near you . "



Further enhance



The quality of suburban stores



Learned, in just this past New Year's holidays, medium and large suburban stores all over the same period last year total sales increased by 36%. As the site moves earlier, Up to now, medium and large shop has been in the suburban districts and counties are more than 20 local residents on the impact of deep consumer appliances. Mao Xiaojun, general manager, said large and medium, 2009 medium and large focused on enhancing the quality of the suburban shop operator, its meaning than to repeat shop.



China Electronic Chamber of Commerce vice president Lu Renbo said: "In places where the layout complete, single-store enterprises attach importance to enhancing efficiency in the absence of a blank area to enter the market to speed up the distribution is also an option."



Those of related industries, due to appliance stores in Beijing have reached a white-hot competition, individual stores are competitive in the selection of new perspectives and strategies, try to avoid direct competition brutal. The appliance store will be the future of competition in the competitive service. He said the price of the product itself and today is no longer a competitive weapon, who can provide consumers with more value-added services, who will win consumers.