Fta Tariffs To Drop The New Challenges Facing The Appliance Industry In Vietnam

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According to Vietnam's accession to the ASEAN Free



Trading



District's commitment to January 1, 2006, Vietnam following the July 1, 2005 from the original imports from ASEAN countries, electrical appliances 40% tariff rate from 50% to 15% ~ 30%, again such goods tariffs to 0 ~ 5%, household appliance market in Vietnam will face new challenges.



Rain Comes from Wind



Early as June 2005, the prices of electronic products has been the war in full swing, many products are 25% lower than the year to 40% of the price of competing to sell, so the original can fetch about equivalent to more than 30,000 yuan / station 32 inches



Sony



Flat



LCD TV



, Look down Jinmai 20,000 yuan / Taiwan; Taiwan produce 37-inch



BenQ



Brand LCD TVs, at prices from approximately equivalent to 26,000 yuan / sets down to 20,000 yuan / sets, 32-inch LCD TV with a license from the 16,000 yuan / sets down to 13,000 yuan / station.



Substantial price cuts and a variety of prizes



Promotions



Activities to stimulate the customer desires to purchase vertex. According to Vietnam appliances Association, market, market sales of various household appliances increased by 5 times than the beginning of the more popular 28 to 32-inch LCD TV, 11,12 2005, the month in Ho Chi Minh City's sales rose 210% over 10 .



After six months of "intense close fight", the leading home appliance market in Vietnam, Sony, Samsung,



LG



,



TCL



And other imports



Brand



Flat screen TV, with reliable quality, reasonable price advantages to consumers consumption level, accounting for 70% market share of home appliances; million or above do not depend on the performance of flat LCD television, grab 5% of the consumer electronics market; other non-flat Although spherical television accounted for 25% of the market, but major cities in late 2005 has been difficult to find their home appliances on the counter trace.



Tariff reduction under the storm's "bitter"



2006 New Year began, the Ho Chi Minh, Hanoi, Haiphong and other cities, major household appliances



Shopping



Supermarkets have cut prices or hang big, I hope in time before the arrival of new import electrical appliances sold stock. But most consumers already know the news of a sharp decline in tariffs, though customers still bustling shopping appliances, but few people actually buy yet. Customers "wait and see - Inquiry - wait and price cuts," became an early home appliance business frustration and bitter "New Year."



Gains and avoid losses of life and death foreign-funded enterprises



Tariff reduction, the surface will affect the price of imports and home appliances market, in fact, the farmer's policy has a direct impact on Vietnam's domestic appliance manufacturers. In Vietnam, home appliances have not formed a complete industrial chain, the majority of electronic components imported from abroad, the machine import tariffs to 0 to 5% of the environment, the electronic components of the import tariff is still 10% to 20% If this situation did not change the short term, domestic production will be restricted.



According to the Consumer Electronics Association statistics show that Vietnam, accounting for half of Vietnam's country home appliance market is Sony, Fujitsu, Toshiba, Samsung, Canon, LG, Deawoo, TCL and other brands, these brands in Vietnam built assembly manufacturers in Malaysia, in Indonesia, Thailand and other countries have built factories, foreign companies can stop the machine manufacturing operations in Vietnam to enhance the formation and improve its brand



Sell



Network and after-sales service.



This trend can



Vietnam



Customs



2005 7,8 months of imports of electronic components was confirmed by statistics: the National consecutive two months imports of electronic components decreased by 26.4% compared with June.



Price war



Will continue



Outlook 2006, many experts believe that lower prices, cut the price will be throughout the consumer electronics market in Vietnam in 2006 the main line, flat screen TVs will account for more than 75% market share in LCD TV market accounted for about 10%. The remaining 15% of the market share left to the sphere of non-flat screen TV, the TV is mainly occupied by low price remote



Countryside



Market.