Decryption Spokesman Professional Ecology: Corner Dance

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  Let us first lens back in 2005 the top ten public relations crisis events: Skyworth Dawn of the "Tiger Mountain", the Honda Accord deep "wedding door", Kentucky disaster from Sudan, won a lawsuit P & G SK-II defeat the market, Colgate toothpaste suspected carcinogens, Nestle "excessive iodine" irrational, bright "recycled milk" incident, Dell "demonized Marketing", "95% of the beer contains formaldehyde" storm, Gu Chujun was arrested. Exposure! Exposure! ! Crisis! Crisis! ! ... ... 2005, there are more crisis hovering in the public mind get rid of the chaotic. From previous years, "3", "giant" instantly fell to the Delong international funds due to media exposure induced strand breaks, DuPont China "Teflon" event ... ... Many people ask: Why is the power of the media in recent years so strong? "Fire, theft, anti-press! ... ...'s Still hard to detect!" So many brands coming in a crisis, only to be the risk of sudden tie up, and do not see the opportunities dangerous, and even he never rose again, disappeared. However, we also see those in crisis cusp of "chatter" news speak how people tired, how embarrassing, how calm, we are concerned about the spokesman's role, we also understand the ups and downs behind the press spokesman. Because of the crisis, crisis, since there are a greater risk of certain opportunities, our ultimate concern is the social and business to solve the problem and how survivor from. camper air conditioner

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Spokesman value of existence



Business environment of the news media in the transformation of today's media and press have also undergone great changes in the operation of a market economy has been more emphasis on news, news of freedom and fairness of news is unprecedented in-depth exploration. We see, first, the flow of information globalization has become "zero distance" and "zero time"; second crisis prone to a chain reaction, such as China Aviation Oil Singapore, the Chinese company's headquarters in the event caused great shock; 3 is where we are worsening the economic and market conditions, competition over, corporate crisis-prone, we generally impetuous attitude, interests eager pursuit mentality; Fourth, the media environment becomes increasingly broad, newspapers, magazines, Internet, radio, TV, phone, etc., information is everywhere; ended in January 2005, China's mainland has more than 2,200 newspapers, 8,000 magazines, more than 2,000 television stations, more than 1,200 radio stations, more than 50 million websites, 300 million multiple phones, there simply can not count the instant communication tools (QQ, MSN, POPO), an unprecedented rapid dissemination of information; 6 is the brand awareness of recovery, the threat of competitors and the frequent occurrence of pressure, transmitted by sexual assault manipulation of interest groups often come out to harass; 7 is to enhance public awareness of the right to know, especially the emergence of professional activists accelerated the panic and some brand exposure and spread risk; 8 is NGO (non-governmental organizations) influence continues expansion, particularly in the Americas, Europe, Southeast Asia and other countries and regions, NGO's influence even more than the government and other organizations.



We know that the news media's real selling point is the news media to sell goods is true. The public desire for more of the right to know, and the media industry, commercialization brings precisely the focus of news stories and scandals of view, unilateral, profiling, simplified, dramatic, in the face of cable television, digital TV, Satellite TV, Internet media, newspapers and magazines, MSN, QQ, SMS and many other channels of information, you have to escape any scandal or crisis through the eyes of the media and journalists, what you got inside to hide? ! In this variety, there's value before spokesman seemed so vivid, it is but necessary.



The past few years, press spokesman for the system as the international medium and large organizations or enterprises to implement a universal basic information release system and to realize the openness and transparency, to provide symmetry information, tutorials, and confusion, and promote organization or business office from the traditional closed, open and transparent mode of operation to a modern office, business model changes, to reverse the business critical, shaping the organization or corporate image has played a growing role can not be ignored. From central to local, from institutions to the business organizations, and public sectors, especially the working, living, education, medical, health, transportation, consumer and other industries or areas closely related to the establishment of the system is regarded as a spokesman excellent communication bridge and link it to speed up the speed to defuse the crisis and improve the efficiency of decision-making and problem solving plays an important role, so it is popular government agencies, enterprise groups and listed companies or organizations favor .