Dog Opener Wang Tianjin Lured Home Appliance Chain Stores

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  toy cash registers

alien party supplies

   Lazy seven days spent Chinese New Year holiday, Meng's work, and feel some incompatible.



Feast coincided with the busiest time business in 2006, Year of the Dog in the Chinese New Year, leaving Tianjin



Home appliance chain



Marketplace



Bo made a good start, it really is, "Wang" putting the word.



States United States



Electrical: store leader



Person in charge, according to Gome, from New Year's to the seventh day, Tianjin GOME total of 22 stores



Sell



Break 50 million yuan, sales over the same period last year to 2 percent. Chinese New Year



Golden Week



The first three days, it is 800 million to create the highest single day sales record. Commodities in various home appliances, flat screen TV,



Mobile



, The top three sales of digital products, accounting for 57% of overall sales. Ice and washing products



Kitchen



Appliances have also been consumers, sales of the previous period also increased significantly.



Spring Festival this year trend the overall sales of home appliances products, Gome made of the responsible person. It is reported that in 2006 New Year's Day and Spring Festival are all concentrated in January, which makes consumer electronics market potential has not been fully released. As the residents to improve housing conditions, large



Room



And large



Kitchen



The popularity of the Spring Festival in 2006, ushering in an appliance replacement consumer boom. High-end home appliances in stock and replacement of favor, and show a sharp growth. Years ago, forecasting Gome to high-end household appliances such as flat-panel TVs and mobile phones, digital appliances and other fashion will be the home appliance market in 2006 of consumption. This thesis has been the market during the Spring Festival verification.



To flat-panel TV, for example, during the Spring Festival of marriage, moving, replacement is the main reason for consumers to buy household appliances, priced in the million or so of the large-screen flat-panel TV in general by the consumers. One 32-inch



LCD TV



And 42-inch



Plasma TV



The most popular. States United States the first wave of flat-panel TV price cuts crisis, from 2000 to 6000 yuan a substantial price cuts ranging from none other, so that consumers no longer look "flat" sigh. GOME stores daily large-screen flat panel TVs sold in 100 sets.



With changing people's consumption habits, mobile phone,



MP3



,



Digital Cameras



Visiting friends and relatives such as New Year's gifts more and more fashion consumers. During the Spring Festival, the high-end mobile phones lead the hot, the price at around 1,500 yuan color camera phone photos is Selling Well.



New Year season is the strong sales of digital products, Gome and digital products before Spring Festival, well-known manufacturers, combining the strengths directly through the price drop, buy gift activities and other means to break the balance between the market price, the end of the digital era product profits. Tianjin, China U.S. digital business leaders said that many consumers in the country the United States to buy digital products, one is a country the United States and other IT stores compared to the more prominent the price advantage; 2 because of large stores sale is guaranteed, but also conducive to product after-sale tracking service. This is the Spring Festival this year to sell digital products "crazy" the main reason. It appears that the digital product is destined to become the United States in 2006 in Tianjin China sales of new growth.



Suning



Electrical: 3C Selling Well



Spring Festival Golden Week, seven days Tianjin Suning breakthrough is expected to target 40 million yuan sales figures mark, won the opening year of the dog's full house, also fully stimulate the Spring Festival consumption home appliances market. Suning Year of the Dog Chinese New Year sales in Tianjin is also made on the basis of previous years, 1.5 times the growth rate, Suning Spring substantial increase in sales compared with previous years because



Package



Includes the following two points, one store in 2005 in Tianjin Suning number from the original four store, doubled, and rapid development to nine store; the other hand, the Spring Festival this year, compared with previous years is also home appliance market presents a new Business features in the previous year's Golden Week sales, home appliances market has always been emphasis on the five? 1, 10? one business into New Year's Day, Chinese New Year holiday on consumption due to inadequate attention, but the market for this year's Spring Festival, Tianjin into several giant home appliance chain a thousand million



Promotions



Efforts to compete for the Spring Festival are holding market share of mind, Try to put.



Some weakness in the traditional consumer appliances, under the forms to



Computer



, Mobile phones, digital products represented



Information



Begun to highlight the home appliance, information appliance market share in the past few years, only about 10% shy position out of the shadows, by the end of 2005 in the household appliance market share has jumped nearly 40% of the happy situation in the consumer market in the New Year sales continue to rise, reached 50% of the sales market space.