Xu Xiuxian Chain Vice President Of Five Star On The Path Of Development

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1998 12 18, Jiangsu Five Star Appliance Co., Ltd. was established. Was first established, by the Jiangsu Five Star Appliance Company is the holding of the five cross to the main air conditioning franchise. Since early in the air conditioning industry, foundations, Five Star has developed rapidly. The end of 2000, after restructuring, Five Star turn by the state-controlled private enterprises, the pace of their development is more lightweight and supple. In 2001, Nanjing West Road, Five Star opened the first home appliance stores, announced from the air-conditioning wholesale business to an integrated home appliance retailers; in 2002, Five Star in Zhenjiang, Jiangyin, Changshu, Kunshan, Suzhou, Lianyungang, Huai'an, Jiangdu out 8 chain stores, the official expansion to the road of professional home appliance chain, the same year was identified as "key enterprises SETC", "Chinese business focus of nursing services, brand-name brand", with sales of over 3.2 billion, is of Jiangsu Province, Nanjing City OK focus on supporting enterprises, and re-enter the China Chain hundred (No. 24); in 2003, Five Star opened a store in Hefei, the formal expansion of the conflict will stretch outside the province; in 2004, Five Star in addition to the Jiangsu and Anhui open territory, but also try to store to expand to Shandong, Jiangxi, Zhejiang, Henan, Sichuan and other places, at the same time, on the five-star Hong Kong-listed electrical appliances to major media have been rumors in the hype ... ... industrial keyboards

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In the Ministry of Commerce has just published the 2004 China top 30 commercial chain of Five Star to the growth rate of 83.7% ranked first in the Chinese home appliance chain. Commercial Reform and Development under the Ministry of Commerce survey, the top 30 chain enterprises nationwide sales of 384.56 billion yuan in 2004? Growth of 32.9% over the previous year. Five Star's growth rate far exceeds the average of the development of chain enterprises in China. This series of expansion steps and figures show that Five Star has not met to do a good regional appliance chain, and his goal is to do good national home appliance chain.



New year, this issue was informed that an internal meeting held shortly before the Five Star, Five Star inside of the personnel and structure to be a major adjustment. Adjustments at this time, no doubt, and the expansion and development of Five Star has a close relationship, this adjustment has gone What has changed? Will Five Star's business and development impact? With these questions, this issue had the honor to interview the Five Star Executive Vice President Mr. Xu Xiuxian.



Reporter: Xu total, Hello! From the chain's rapid expansion to the plan listed, 05 year, Five Star, and in the past have shown a different style, and the previous sound, prudent than 05 years even more passionate and assertive.



Xu General: This is not simply a matter of style. A few years ago there was no step in the chain of big steps, mainly is not yet ready. Such as human resources, management, chain expansion experience, financial strength, etc., is not yet ripe, but after several years of exploration, after the accumulation has to cope with expansion needs. Secondly, in the current market situation, the development of enterprises like the moves. Faced with this situation, but to keep ahead in order to survive and develop. Give a very simple example, in the shop process, experience good store, you may be a little hesitant about competitors gain an advantage, and this way, the loss is not just a store, more importantly, loss of market opportunities.



Although our rate of expansion accelerated than ever before, but not blind. 05 focus provinces of the year is still Jiangsu, Zhejiang, Anhui, and there are plans to expand overseas provinces, such as Shandong, Henan, Sichuan, and Jiangxi. In 2005 we plan to open 75 new stores, plus the original 50 stores, chain stores will reach 125 total. In 2006, we plan to double this basis, that is up to 250 stores. In my concept, only to 250 the number of stores can be called a national sense of the chain. We are currently working in this direction.



Reporter: I heard that, shortly before the Five Star Group has just completed a new organizational structure to adjust?



Xu General: This adjustment is mainly for business, leadership, little changed. A few days ago has only just ended. At present the Five Star Group, in accordance with the Group's system framework to operate the system from the previous division into the center of the system now. Wang Jianguo, General Manager, as the Group CEO, is executive vice president and then vice president of finance, which also includes executive vice president, executive vice president of development, from Wang Jian as well as executive vice president of business by me as. The Executive Vice President is in charge business center, operations center, planning centers, logistics centers, 8 centers. I am currently responsible for three centers and five divisions, namely, the chain Five Star business center, operations center, planning center and its Nanjing branch chain development, Southern Division, Middle Division, Xuhuai Division, Anhui branch.