Dazhong Electric Mao Xiaojun: decentralization own flagship store promotions - Dazhong Electronics, Gome - HC network appliance industry-hc360

China Suppliers




Financial crisis sweeping the globe, many entities in the industry has deep chill. Although the retail business and people related to the daily necessities of life, many experts have said that the retail industry by the financial crisis will be delayed, will be relatively weak, but not good on the future expectations, consumers Wujin pocketbook carefully the situation of consumption in Retail embodiment, the future market weakness is an indisputable fact, however, businesses should plan ahead is a positive choice.

wireless intraoral camera

"11" after seasonal affective disorder lights

Home Appliances

Sudden decline in sales to large and medium,

States United States

So nervous appliance stores, the financial crisis has started to affect the

Refrigerator

Sales of home appliances, etc., in order to reverse the sales decline, Dazhong, Gome,

Suning

Began to carry out intensive price promotions. Mao Xiaojun, general manager of Dazhong Electronics, said the recent central

TV

Tower stores and other large flagship store decentralization, the promotion of resources to tilt, these stores will be free to independently carry out some promotional activities.



Own flagship store promotion of decentralization



Currently distributed in the Beijing market about 170 appliance stores, in the face of financial crisis and intense competition, each home appliance chain enterprises from competition over the last shop turned a simple effective competition, area, sales of the flagship stores of high become the focus of contest.



"Flagship store on decentralization, the central tower shop this store can independently do some self promotion, the company's promotional efforts for the flagship store will be larger," Mao Xiaojun, said. Last Friday, sales of medium and large central tower to reach 106 million shop, general store far more than a few hundred million sales. It is understood that large and medium sized electrical shop in the tower occupies an important position, its annual sales income of more than 1 billion yuan.



Recently,

GOME Electrical Appliances

North China region in Beijing Dazhong, launched a flagship store in Beijing Gome strategy, and Tajikistan in the medium and large stores, Gome stores Madian Eagle pilot branch management, the flagship store increased personnel-related functions, a separate marketing authorization to increase its own marketing power. It is understood that this mode of replication Gome intends to Beijing, Hebei, Shandong, northern China some of the flagship store.



Intensive promotional boost consumer confidence



Daily life compared to sales of supermarket items, home appliances stores in this round of the greatest impact on the financial crisis, the housing market downturn directly reduce consumer demand for large appliances, this year in October, even year on year sales of medium and large electrical appliances down about 10%. To escape this decline, medium and large, the United States and other countries in the traditional sales season in November have launched a large-scale promotional activities began last week, 27 large and medium anniversary activities.



"The financial crisis on the real business has not greatly affected, the greater is the impact of consumer confidence, the real income of most consumers have not decreased, but the market on the 'wait and see' the consumer more," Mao Xiaojun said that as businesses continue to launch promotional activities can boost consumer confidence, sales of home appliance manufacturers will have good confidence to do more let promotion. Widely believed, next year, the impact of financial crisis for the retail industry will be fully reflected this, Mao Xiaojun, said the overall consumer market may be affected, but not a repeat consumer appliances, household appliances consumption was limited.



Shop plan does not stop



For home appliance chain, the store size is an important manifestation of the competitiveness of enterprises, although the consumer market is facing recession, but the medium and large stores such as home appliances shop has not slowed down the plan. Recently, 10 large and medium electrical external recruitment manager to respond to new stores.



Mao Xiaojun said the scheme will not stop large and medium of the shop, with the city's commercial real estate leasing prices rising and the suburban counties to the expansion of urban planning trends, tetracycline, a store outside the new community on the hot spot of contention. It is understood that the first half of Dazhong Electronics opened five new outlets, in December in Zhongguancun, Wangjing opened two outlets, at present, medium and large electrical appliances has 65 outlets in Beijing.