Home appliances to the countryside: the price threshold frequency limited spending power lift - home appliances to the countryside, the price threshold - HC Network Appliance Industry-hc360

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Limit can always improve, if people are not recognized, can not afford that enhance the meaning of limit, where? To solve the current sales force of rural markets home appliances, the key is to provide inexpensive high-quality, good product for the rural.

wholesale teak furniture

After " tulip dining table

Bringing home appliances

"

TV

Limit products by the 2,000 yuan to 3,500 yuan upgrade, recently there

Refrigerator

And

Washing machine

Enterprises to participate in organized by the Ministry of Finance and the Ministry of Commerce, "home appliances to the countryside," the forum, proposed to enhance the "countryside" products limit proposal. With participants privately revealed that many refrigerator companies proposed to limit the current 2,500 yuan from 3,500 yuan to upgrade to. A washing machine business is proposed to limit from the current 2,000 yuan raised to 3,000 yuan. This week, another source told reporters, some air conditioning companies are actively promoting the "countryside" products limit raise.



And Zhang Zhiguo, director of the U.S. air conditioning market, said in an interview at this stage "Going down" air-conditioned hang 2,500 yuan, 4,000 yuan Guiji very reasonable, take into account both the cost of corporate control, but also take into account The actual acceptance of rural consumers. Zhang Zhiguo that "appliances to the countryside" is a great policy benefits the country, not only to measure the economic benefits of enterprises, but also social benefits taken into account, in particular, the actual purchasing power of farmers.



Marketing

Experts on Puritanism in an interview admitted that limit can always improve, if people are not recognized, can not afford that increase the significance limit, where? Home appliances solve the rural market

Sell

Power, the key is to provide quality and cheap, a good product for the rural.



For a reporter's question, if the speed limit will improve

Inverter air conditioner

The "countryside" pace. Zhang Zhiguo that limit increase with the frequency "Going down" there is no causal relationship between the two. Because the current state, "home appliances to the countryside," Bidding on the product performance and qualification requirements of all fixed speed for the machine, but not into the inverter air conditioner. Therefore, the frequency of high-end products such as "Going down" is not a price threshold, but the policy details.



Fact, limit the products behind the different views, is an integrated company involved in the rural market competitive differences. Some small businesses hope that by raising the limit driving "Going down" product prices and profits, but ignored by large companies possess large-scale operation of cost control and marketing of innovative network resources. Made in Puritanism, "home appliances to the countryside" is also put forward the future development of the enterprise a new proposition: that in the event of declining demand and rising raw material costs and other economic shocks, the Enterprises through its own means and methods to deal with, achieve "endogenous" growth, which will test the company's comprehensive level.



[Enterprise Interview]



Countryside air limit is reasonable



?? Visit to the U.S. Air marketing director Zhang Zhiguo



Reporter: In the countryside before the air conditioning process, to reflect some consumers, the price is not low, energy efficiency is not high,

Service

Bad. In this regard, how do you see? Countryside air conditioning price position reasonable?



Zhang Zhiguo: The existing AC countryside pricing is reasonable. This directly changes in rural land sales before the air conditioning in your price distortions over the city situation, given the real affordable rural consumers.



For the rural market competition, elimination of urban and rural areas need to air-conditioning business, "scissors" to re-build under the new pattern of business model and profit model channel.



Reporter: Recently, some air conditioning companies are actively seeking to limit air conditioning to enhance the countryside. In this regard, do you think? Beautiful countryside also agree to upgrade air-conditioning limit it?



Zhang Zhiguo: Why price increase? For the "home appliances to the countryside", we can not simply be as a marketing strategy, or take into account the state, enterprises, farmers, and many other benefits.



Countryside products, enterprises should abandon the illusion of profiteering, but starting from cost control, implementation of the puerile, the strategy can truly integrate into the rural market.



In fact, the countryside air conditioning price limit on the ability of enterprises in a higher overall cost challenges.