Haier Air Conditioning: The Market Has A Different Play At All Levels

Frbiz Site






In the country to vigorously promote self adhesive lettering

heat seal laminator

Energy



Environmental protection



Product development context, in the consumer market increasingly urgent energy efficiency and low requirements, the air conditioning in the creation of consumer demand for fast comfortable environment, the fluorine-free



Inverter air conditioner



Become the fastest growing air conditioning market products. According to statistics, the current frequency of fluorine-free air conditioning was a few times year on year sales growth of the industry. In the PRC, the latest monthly monitoring report on the best-selling model list, Haier inverter air conditioner freon become the industry leader, the highest of all brands of all products list the best-selling models of the total first. Around "for the user to create a comfortable air-best solution," the purpose of the technology, production,



Service



Full realization of such a series of industry-first move is to win the market, Haier air conditioning first, the key success factors leading.



Leading consumer trend



consolidate primary and secondary markets



Current air conditioning industry, the most obvious change is high, the popularity of environmentally friendly products. 2010 is the adjustment of air-conditioning industry, the efficient, low-carbon as key words, fluorine-free conversion is the focus of structural adjustment. Now inverter air conditioner has started to enjoy



Appliances to the countryside



Subsidies, urban dwellers to buy freon future will also have energy-saving inverter air conditioner



Huimin



Subsidies. Promulgation of new energy efficiency standards, energy efficiency, constant frequency one or more products will become mainstream, but its comprehensive advantages, such as fluorine-free inverter air conditioner not. In Europe, Japan, the United States and other developed countries and regions, fluorine-free conversion products have occupied the absolute mainstream. Therefore, Haier believes that an integrated view of fluorine-free conversion will be the focus of future industry direction.



2009 year-end, 6 years ago, Haier will export its own brand in Europe and has achieved the first export of the fluorine-free frequency conversion air conditioner put in the domestic market, rapid growth in a short time for the industry, the fastest growing products. This groundbreaking product with industry-not only to achieve the industry's fastest speed of heat 2 minutes, 1 minute fast cooling, the energy efficiency is as high as 6.91, the highest level of industry, running 24 hours than the average 5.2 degrees power inverter air conditioner, provincial down the power equivalent to 94 11W Energy Saving Lamp 5 hours of electricity per day, equivalent to 4 kg less carbon dioxide emissions to the atmosphere.



The same time, Haier, according to domestic consumers and efficient low-carbon of the fluorine-free air conditioning products, an urgent need for frequency, five well-known global chain of giant joint



Best Buy



, Gome, Suning and so the first set in the industry's first "fluorine-free inverter air conditioner to promote Union" to strengthen its marketing efforts; and organize the world's top, with R & D capabilities of the eight suppliers of the world's first "carbon inverter air conditioner freon industry chain ", to create a leader in the field of fluorine-free image frequency.



Technology, channels, industrial chain, so to show the "first" power, so that Haier inverter air conditioner freon quickly won market leadership. It is reported that the recent Shanghai Expo licensed appliance operators States signed the first batch of home appliances in the U.S., Expo fluorine only designated Haier inverter air conditioner.



Differentiated to meet the needs of deep plowing



three four market



Home appliances to the countryside since the policy since the implementation of the rural Third, four fast-growing market capacity has become an important area of consumer electronics market. In the latest round of home appliances to the countryside, the inverter air conditioner has been included in the scope of home appliances to the countryside, so the price is not the main reason for restricting consumer demand in rural areas, the most important factor is the enterprises to rural consumers whether the product meets the requirements to meet the demand of products will naturally be welcomed by consumers.



For the rural market, Haier air conditioning through various research and development, and strive to provide the best air conditioning products to consumers. The demand for rural consumers, taking into account the voltage unstable situation in rural areas, Haier bid for fluorine-free air conditioning with a wide voltage inverter design, ultra-low voltage 150V quick start; mature fluorine-free frequency conversion technology, not only can achieve speed for 2 minutes heat, 1 minute speed cold, -20 Ultra low temperature start, and with the world's leading 180 ° sine wave DC inverter technology and leading the new fluorine-free refrigerant, higher levels of energy efficiency, heating, cooling effect is better, can be better meet farmers brothers air conditioning energy efficiency, comfort needs; Not only that, a kingpin of 1.5, two fluorine-free conversion efficiency of Haier air conditioner is the best-selling products in Shanghai for the basic modules designed to enable rural consumption Like urban residents who can enjoy the latest technology to bring comfort in one step, energy saving, environmental protection, quality of life.