Xin Nanchen: Riding Out Main "quality Licensing"

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HC HVAC & R Network   Editor's Note: In April 2010 about a grand international exhibition held in refrigeration, HC network had the privilege to interview before that nanchen Xin, general manager of Air Conditioning Equipment Co., Ltd. Mr. Shi Zhilin, as for many years in refrigerated industry practitioners, we asked him to talk to us refrigerated development of the industry development, and Xin nanchen business philosophy and ideas to answer more questions refrigerated practitioners.



Xin nanchen Air Conditioning Equipment Co., Ltd. General Manager Mr. Shi Zhilin (HC HVAC network with map) brushless outrunner

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HC Network: In the interview started, first of all Dan Jingli Tell us about the current status of the company.



Dan Zhilin: Beijing Xin nanchen Air Conditioning Refrigeration Equipment Co., Ltd. is mainly engaged in refrigeration, Central air conditioning Equipment, technology development, equipment sales, installation, maintenance one-stop services to the professional refrigeration company. Main Proxy Bitzer compressor, ALCO and other cooling accessories are Bitzer compressor Beijing agent, Northern District service center.



HC Network: We know, Xin nanchen business in recent years to turn cold storage area, then the main company which products?



Dan Zhilin: Xin nanchen mainly engaged in air Cooling Device, Bitzer piston parallel units, Bitzer screw parallel unit, Bitzer refrigeration compressor these types of products. In addition, the company in addition to selling these refrigeration products, the company had to undertake many projects in recent years, such as drugs storage, fresh vegetables, seafood and frozen meat storage class library; ultra-low temperature database; Environment Test equipment, high and low temperature test box; central air conditioning; production technology with low temperature water system project. Recently, the company products in the beer and Chemical industry Industry has also developed rapidly.



HC Network: Refrigeration industry in China, compared with the air conditioning industry, though not long, but the competition is very fierce, Xin nanchen you think is in the refrigeration industry, the advantages of how to win?



Dan Zhilin: From the very practical terms, Xin nanchen product quality has always been to win, we've always "Quality is the life" credo. From the Beijing region, Xin nanchen the product quality is also very good reputation and won the trust of many customers. Many customers told us: "Why do we have to use your products? Is mainly used to assure that realistic."



We are doing projects, from design to technical check we are very strict and rigorous, we will consider in the design more as far as quality assurance for clients based on the multiple considerations, and of what we have done The project has yet to fail in the case. Xin nanchen mainly sales before the main compressor, works to do less, we will focus in recent years to make cold storage, frozen items, but also in supporting other industries, such as chemical industry, beer industry, daily chemical industry related products.



HC Network: Xin nanchen major customer groups, what does?



Dan Zhilin: Refrigeration industry peers (for the compressor), refrigeration engineering company (to provide them with equipment), Food Plant. For example, in 1996 the Beijing Railway Branch of the office equipment we supply at that time, there is the bank's training center are our supplies. Also some of Beijing's largest frozen food manufacturers are our Cooperation Partners.



HC Network: Excellent in the field to win refrigeration, to gain market share in the enterprise must have its own be a private secret, Xin nanchen in business process management concept is what it has?



Dan Zhilin: This had to return to the I said above, is the strict quality control. Xin nanchen concept of integrity has been established, then we do the best quality, is the embodiment of integrity of the customer. In fact, the customer is a slow process of the establishment of the first customers will see first how do you like, he will first try holding the attitude, if he would continue to feel better after using your products, and customers will have to communicate, recommend, and slowly build up their client group, to its larger customer base.



We will follow our commitment to customers, from the practical fulfillment of our commitment to the technical, design will be carefully designed, the projects conducted carefully fine. Under the premise of guaranteeing quality, maximize cost savings for customers.



HC Network: You engaged in refrigeration industry, to your knowledge of this industry, you are that frozen development of the industry prospects?



Dan Zhilin: The industry is still great room for development, as people's living standards improve, more and more the usefulness of cold storage. For example, in the north to the south of the food or eat fruit, to preservation, then need to use refrigerated transport. And with the accelerating pace of people's lives, also frozen the area in which more and take the most simple terms, people rarely eat frozen dumplings to the refrigeration process these should be used. Another addition to the food industry, many industries need to use, such as daily chemical industry, beer industry and so on.



Course, in the process of rapid development of the industry, there are some problems, there are some rules of the market is yet to be standardized, but also in the running of each industry, the process of development must go through a process, we also believe in the near the future of this industry will become a more standardized way.



HC Network: Company in the market in 2010 what is planning?



Shizhi Lin: We will continue to uphold the "intention of doing the technical design, strict quality relevant, meet the user's premise, for customers to save money," the purpose of increasing the intensity of projects, and more customers, expand customer base not only provide them with more and better products, but also, as always, continue to the provision of free technical advice. In addition, we will cross our product launch, expand market coverage in the past we mainly do is food market, this year may be put into beer, the date, ice and more of the industry.



Hot topics: CIHE & HVAC2010 China (Beijing) International Exhibition topics HVAC



Upcoming Events: 2010 4 07 Day? April 9 International Refrigeration , Air conditioning, Heating , Ventilation and Food Canned buyers group exhibition



2010 5 28 Day? 29 May 2010 in Guangzhou, China heat pump, solar Fair



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