China Suppliers
According to the Ministry of Finance website news, the Ministry of Finance responsible policy on the home appliances to the countryside Quan said that since February 1 this year, home appliances to the countryside policies in the country since the implementation of the whole, initial results. 2 May nationwide average monthly household appliances to the countryside product sales up 36%; sales from 1.3 billion to 40 billion, the average monthly growth of 45%.
However appliances to the countryside as a successful business and successful product engineering the largest number of solar industry, but frequently Zaodaolengyu in the rural market. Appliances to the countryside is not an immediate subsidy policy not only inspired farmers line up for solar water heaters, but also much of the countryside the farmers are not interested in solar water heaters.
Greater than expected results scented lamp oil
And traditional electricity, gas, water heater, solar water heater with its energy saving, energy saving advantages should be more easily accepted by the rural consumers, but also in the countryside to buy products, they can enjoy a 13% state financial subsidies. Therefore, many solar water heater manufacturers introduced home appliances to the countryside in the national project at the outset of their high hopes. However, with home appliances to the countryside to promote the project, the majority of solar energy manufacturers surprised to find that home appliances to the countryside policy is not to make their product is hot, do not let your brand in the near future access to rural consumer recognition. metallurgical coal
Large manufacturers of solar energy to rural areas project devoted much effort to be incorporated into the appliances to the countryside for solar energy, solar manufacturers put a lot of manpower and material resources. However, over the past two months, the full swing of solar energy to rural areas has frequently in the rural market Zaodaolengyu. Solar energy in rural areas into the calm in the hustle and bustle of some rural areas of solar energy companies was disappointed and started a cool look and review process of its own in the pros and cons of home appliances to the countryside. At this point they realized the level of income subject to rural consumers, and farmers living habits, infinite potential for the development of rural markets not happen overnight it done.
Corporate dilemma
According to the National Ministry of Commerce announced the sale of various products home appliances to the countryside Statistics (1 June 2009), refrigerator, color TV, washing machine sales ratio was 68.50 percent, 13.72%, 10.13%, as the three major home appliances to the countryside main sales categories. The air-conditioning, computers, mobile phones, water heaters and other appliances to rural areas is very low proportion of product sales.
According to another survey, only 15% of rural residents said that their policy is more about home appliances to the countryside; over 56% of rural residents said they know very little on the appliances to the countryside policies. With most parts of China the concept of consumption of rural residents still remain in the traditional stages of the basic needs of urban families common air conditioning, water heaters, computers and appliances enjoyment and development type, income level is not high in terms of rural residents, but also is a luxury products. This restricts the use of solar water heaters, home appliances to the countryside policies in the rural market popularity and promotion.
The result of indifference to many rural areas of the solar business is facing tough choices. Forward, but also continue to invest sufficient human, material and financial resources for promotion, the face of unpredictable market, has nothing to support them continue to do so. Back, front appliances to the countryside for the efforts made will be in vain. Moving forward or backwards, has become a place at the biggest problem in front of these enterprises.
And those "riding a tiger" in the countryside enterprises, domestic enterprises have to take some of the brand of solar home appliances to the countryside policies in the rural market, "exploiting the boundary," quickly improve sales performance and brand awareness and achieved good results.
Faced with this contrast, industry experts say that the introduction of home appliances to the countryside policy for solar energy company to open a vast market. But the rural market and urban markets than in consumer income levels, use of environmental, services, conditions, and there are obvious disadvantages. Therefore, those who seek to rely on a simple home appliances to the countryside subsidies, profits in the rural market is very unrealistic idea of their own, which led them to the countryside, the emergence of severe agitated, and consumer subsidies on products not "buy it", eventually resulting dilemma for these companies.
To get results to give up short-sighted
Some front-line brands, many years ago, trying to enter the rural market, after a series of trials and failures, their consumption characteristics of rural markets and consumer trends have made more rational understanding, and in a few years ago began to focus on rural markets have made every effort and improvement.
At present, some large-scale backbone enterprises and some fast-growing solar energy solar energy enterprise, have established R & D centers and marketing service center, and the formation of Manufacturing - Sales - Marketing Services industry chain. In Tempe, Wong Ming to represent some of the companies have set up mechanization and automation of solar water heater production line, through technical innovation and scale of operation to raise the quality and cheap rural market challenges.
At the same time, they have a strategic emphasis on the rural market, preparing for the development of rural markets. Beijing Temple solar energy on a "new life, new energy, new countryside" as the strategic policy, vigorously explore and develop the rural market, improve the rural sales and service channels. Headquarters opened 24h telephone service, and launched the brand worry-free 365 service. At the same time put in service cars in the country districts to strengthen after-sales tracking, establishment of information networks.
Solar Temple, general manager Cheng Cuiying when talking about solar energy to rural areas that do make the rural market is the future of solar energy to rural areas will not be easy. The rural market with its own characteristics, solar energy companies only to give up short-sighted, seriously study the different regions of the rural consumer spending habits and consumption patterns and consumer demand for farmers, in product, technology, services, channels and other various levels of targeted improve and enhance in order to improve the rural consumer awareness of solar water heaters and satisfaction, to fully activate the rural market potential for solar water heaters, consumer, and then hold the next market.
Saturday, May 22, 2010
Solar water heater business torn countryside
Process route is gradually becoming mature thin film solar cells are promising
China Suppliers
Polysilicon investment boom has not yet subsided, and most recently another generous corporate capital investment and thin film solar cell market frequency. This year in February, following the Han can Holdings announced that it would invest 28 billion yuan in Heyuan, Guangdong started developing thin film solar cell manufacturing base, the March, there are many enterprises in Sichuan, nearly 23 billion capital into thin film solar cell production.
Frequent movements of capital cause concern to the industry and discussion is also expected of thin film solar cells, its rapid increase in market share showed up for a solar cell market momentum. What made the capital a more popular film solar cells? Recently, the editors interviewed experts and businesses.
"Strategically speaking, corporate capital to the direction of thin film solar cells should be no problem. At present, the prospect of polysilicon technology, production capacity and market demand and market saturation there is a certain deviation." To Beijing Clean Energy Technology Co., Ltd Kam, general manager of Zou Zhuanquan In an interview, said, "the short term, the domestic market is less than the current requirement of polysilicon has been approved by the polysilicon production capacity. in the last two to three years, companies launched polysilicon project, the market will bear great pressure The investment in thin-film solar is relatively much smaller market pressures, the market outlook is more optimistic. While market long term, with the start of the domestic market, polysilicon is also very optimistic about the prospects for development. but silicon thin film solar cells and solar energy battery consists of the possibility of a very large world. " pole solar lights
A thin film solar cell maker, said compared with the polycrystalline silicon, thin film solar cell with low cost, mature technology, the advantage of less pollution, more suitable for large-scale construction, urban civil use. Their equipment with high bargaining power than other means, to enable the production of silicon thin films necessary supplies, such as gas, glass, costs more competitive, you can quickly dropped to one U.S. dollar per watt below cost competitive advantages. barbie collectors
Investment adviser in the energy industry, said chief researcher Jiang Qian, thin film solar cells have already emerged despite, but because of the low photoelectric conversion efficiency, attenuation ratio were higher, a few years ago did not attract enough attention from the industry, market share is low. But as the technology progresses, the photoelectric conversion efficiency is rapidly increasing, and has improved than before about 30% -40%. Although compared with crystalline silicon cells is still a big gap, but because fewer materials, simple technology, low energy consumption, has obvious cost advantages, more and more accepted by the industry, the last 3 years been rapid thin film solar cell industry development.
Qian Jiang introduced in 2007, the international film solar cell market share from 2006 8.2% to 12% in 2007, 2008, reached 15% -20%. With further improve cell conversion efficiency and cost advantages of large-scale production, its market share has further room to improve. Thin film solar cell has become the hot solar modules, polysilicon fever, new investment in the field of domestic solar hot spot. Jiang Qian said: "Compared with the crystalline silicon cells, thin film cells is much greater potential for cost reduction, mainly due to thin film solar cells and technological progress. Thin film solar cell production capacity is expected to be the next to reach the solar industry 20%, the development of larger space. thin film solar cell is now facing the development of technological breakthroughs, there are many physical methods, such as ion beam method of nanocrystalline silicon thin film technology, if the domestic enterprises has improved in this respect will be very promising . "
"From the cost point of view of the future than the crystalline silicon thin film solar cell batteries have significant advantages, compared to conventional thermal power and other alternative energy has obvious advantages." PV head of Austrian in an interview on the development of thin film solar cells are given sure. The official said, with the PV industry in the global energy accounted for progressively higher proportion of thin film solar photovoltaic power station in a large, BIPV and other application requirements will be driven by rapid development. However, different thin-film solar cells each have their own shortcomings, or the conversion efficiency is low, or the existence of environmental security, there is some scarcity of raw materials resources issues that need to gradually scale industry, after all the solutions.
Thin film solar cells at the early stage of development, after all, a number of issues facing the constraints, such as technology maturity, lack of professional and technical personnel, lack of sophisticated equipment manufacturers, there are some technology issues such as patent rights. However, every reason to believe that thin film solar cell is about to enter high growth. The new head of Austrian photovoltaic explained to the new Austrian R & D of silicon thin film solar cells, for example, the battery technology developed with high use of laminated process efficiency and decay problems will no longer be outstanding. Second, the R & D strength of semiconductor equipment suppliers have cut into the silicon thin film solar cell equipment supplier in the field, thin film solar equipment suppliers rapidly, the rapid development of the industry played an important role.
Person in charge of the new Austrian PV, from a technical route development, the present, the silicon thin film solar cells have been developed to the fourth generation - amorphous / microcrystalline silicon double junction tandem solar cell. This amorphous silicon and microcrystalline silicon tandem will be the future of the basic structure of silicon thin film solar cells are the main trends. Major companies from the recent future capacity expansion plan, this thin film solar cells have also been the development prospects of the entire PV industry recognition.
Industry experts believe that in fact, thin film solar technology industry in the process closer to the semiconductor industry, a large number of processes involved in vacuum coating technology, coating level, the deposition rate directly affect the product yield and production efficiency, indirect impact on profitability . Equipment suppliers have strong support, not only contribute to technical improvement and progress, but also to scale. In addition to the increasingly sophisticated techniques and routes, equipment operators to invest outside the safety of thin film solar cells and materials is also easy to get long-term bullish of another important reason. "Silicon-based thin film solar cells without cadmium, and there is no element to use as a raw material scarcity problems in the capture of decay and the problem of low conversion efficiency, the silicon thin film solar cells will gradually be highlighted." PV head of the new Austrian said.
Haier "anti-power wall" water heater into the international market - Haier, water heaters, market - HC Network Appliance Industry
China Suppliers
3 18, Haier prevent electric wall heater new logo officially opened in Nanjing. Compared with the original logo, the new logo not only against electric wall color, pattern more visible, also joined the "Safetyinside" the English flag. Haier Water Heater Sun Jing Yan, general manager, said the introduction of English identity, is to as "anti-power wall" to prepare to enter the international market.
alpaca rug
wedding handkerchief
It is reported that Haier's goal is to promote "anti-power wall" has become the new Haier Group, the brand with international influence. Once the "anti-power wall" brand successful, Haier Group will also be the first time the mode of operation from a single brand to the parent brand operating model. Some analysts believe that, "Safetyinside" fully revealed Haier water heater market, "ambition." In response, Sun Jing Yan does not deny. He said, like "Intelinside" is representative of high-performance computers, "Safetyinside" will become synonymous with safe water heater.
Han Huasheng that China Consumer Association, a qualified water heater water heater does not equal security. In recent years, many accidents have occurred in different parts of the electric water heater injuries accident, charged by the detection of almost all earth and other environmental factors, and water heater itself, there is no quality problems.
Environment has been charged in the process bath heaters greatest threat, which has been in Nanjing, Shanghai, Chengdu, Hefei, and technical supervision departments confirmed. It is reported that, in line with 3.15 activities, local technical supervision departments have organized a resident in March electrical safety investigation, the results show that domestic households electricity environment is not optimistic. Among them, the ground is not reliable, the aging, lack of moisture, waterproofing, and the circuit does not meet national security requirements is the most common problems. Such as Wuxi, 66% of the sample households caused by poor ground water may live.
Haier heater technology
Minister Hou full rudder that live not only in our environment, is also troubled by India, Thailand and Vietnam, and many other countries, the user water heater problem. International power sector in the 68th Congress Working Committee, American experts said that the United States has experienced similar incidents. To contribute to addressing this problem, in 68th International Conference on Electrical Work Committee, the General Assembly President DEREKJOHNS personally demonstrated to the participating experts and anti-power wall works, and urged against an international standard electrical wall technology. DEREKJOHNS that Haier "anti-power wall" standard, once identified, will be shared by the world.
At present, Haier electric wall heater against the domestic market share of the market is near 1 / 3, anti-power wall technology is recognized many consumers. Faced with this result, water heaters, general manager of Haier Sun Jing Yan was not satisfied. In his view, dominated the international market, as more foreign consumers with safe bathing environment, Haier is the ultimate goal. The introduction of English identity, a new standard for full marks against the wall will separate sub-brand electric mode to enter the international market.
Chongqing States United States to disclose "appliance coupons" trap - Chongqing Gome appliance coupons - HC Network Appliance Industry-hc360
China Suppliers
25 15:00 pm, Chongqing
States United States computer chair mat
Suppliers to the square battle on behalf of the country the United States sitting in the conference room, Alice looking forward to the United States led the country in "a number of manufacturers to" support of the official to announce a major news media, " heat resistant mat
GOME Electrical Appliances
Consumer advocates transparent White Paper "and Chongqing China 10 billion U.S. division headquarters resources as part of direct investment in product prices down to consumers in Chongqing direct subsidies; on the so-called individual
Home Appliances
Retailers "appliance coupons" Another mystery disclosure. U.S. general manager of Chongqing, China Yun-long reference in this press conference, saying, "the individual appliance business," speculation in the purchase vouchers seem cost-effective, but added a number of conditions, activities of certain defects, or a trap.
From the "trap" to direct subsidies
Trap sources say is the origin of Chongqing, the country's market research staff to U.S. customers in the form on the "appliance coupons" to draw a final conclusion, after a secret investigation.
Learned that the United States in Chongqing, China officially released the news in a few days before, Chongqing major mainstream media unified to a "transparent and consumer advocacy Gome White Paper" ads, the ads reflect the content focused on "home appliance coupons" in three a trap, namely, price transparent, they appear to use the appliance purchase vouchers, but the appliances were sold and Guapai Jia usually have a gap, with the number of purchase vouchers actually get benefits, consumers have an accurate concept of difficulty; appliance sets of tickets discount is great, but to enjoy the need to purchase a full set of all electrical appliances, household appliances set of voucher denominations seem large, but enough for a single customer for the items is not particularly meaningful; set of vouchers for household appliances is not clear, many demanding business settings conditions, consumers will experience "the product does not participate in the activities" of the pretexts which suggests that participation in activities, there is a big profit margin goods.
Disclosure "appliance coupons" have hidden, Chongqing, China considers the United States since the corporate social responsibility, consumer coupons as the price to do the minimum to be more real more affordable. Reported that the U.S. will be based in Chongqing China group purchase of 100 billion
Air conditioning
Part of the distribution of special products, to Chongqing, China U.S. direct subsidies, will be selected special offers hundreds of models already have the advantage on the basis of market prices and then straight down 5% - 10%. Mitsubishi Electric and
LG
Electronic States on behalf of the United States on the spot, said the practice is to support.
From disclosure "trap" to the country of direct subsidies to the sustaining power is the U.S. Headquarters 2009 Air procurement bidding 10 billion. According to the U.S. State Purchasing Director in Chongqing General Zhang said prices began this week, the air conditioning will break the ice to set the record straight.
8000 paste directly test the water first single
U.S. headquarters from country level information, 10000000000 tender will be allocated a single inside the first amount of 80,000,000 to Chongqing, and then will gradually transfer, three times a progressive. Chongqing, China by the United States confirmed the first single 80 million lines in place. Headquarters procurement value and air conditioning in the price list, one pair of Haier, Midea, Gree air-conditioning and large unit impressively 4.5 billion in the project. States United States claimed that consumers buy these brands in the country than the U.S. market the same product with low 300? 1,100 yuan.
U.S. to take on the country
appliances in the form of direct subsidies. An industry veteran that the financial crisis facing the appliance enterprises to actively take a variety of ways to weaken the negative impact of financial crisis, and channel providers and manufacturers association, in home appliances on commodity prices to subsidize the form of the faiths is a good way.
"Appliance business from the beginning to release 'appliances coupons' to the individual appliance brands followed suit, Recently appliance market is smoke, States United States the maverick, the disclosure of" appliance coupons "mystery will provoke competition opponent's counterattack, and 80 million in the first one scheduled test whether the success of the water, have to allow consumers to try, "said another industry still wait and see.
Home appliances to the countryside: the price threshold frequency limited spending power lift - home appliances to the countryside, the price threshold - HC Network Appliance Industry-hc360
China Suppliers
Limit can always improve, if people are not recognized, can not afford that enhance the meaning of limit, where? To solve the current sales force of rural markets home appliances, the key is to provide inexpensive high-quality, good product for the rural.
wholesale teak furniture
After " tulip dining table
Bringing home appliances
"
TV
Limit products by the 2,000 yuan to 3,500 yuan upgrade, recently there
Refrigerator
And
Washing machine
Enterprises to participate in organized by the Ministry of Finance and the Ministry of Commerce, "home appliances to the countryside," the forum, proposed to enhance the "countryside" products limit proposal. With participants privately revealed that many refrigerator companies proposed to limit the current 2,500 yuan from 3,500 yuan to upgrade to. A washing machine business is proposed to limit from the current 2,000 yuan raised to 3,000 yuan. This week, another source told reporters, some air conditioning companies are actively promoting the "countryside" products limit raise.
And Zhang Zhiguo, director of the U.S. air conditioning market, said in an interview at this stage "Going down" air-conditioned hang 2,500 yuan, 4,000 yuan Guiji very reasonable, take into account both the cost of corporate control, but also take into account The actual acceptance of rural consumers. Zhang Zhiguo that "appliances to the countryside" is a great policy benefits the country, not only to measure the economic benefits of enterprises, but also social benefits taken into account, in particular, the actual purchasing power of farmers.
Marketing
Experts on Puritanism in an interview admitted that limit can always improve, if people are not recognized, can not afford that increase the significance limit, where? Home appliances solve the rural market
Sell
Power, the key is to provide quality and cheap, a good product for the rural.
For a reporter's question, if the speed limit will improve
Inverter air conditioner
The "countryside" pace. Zhang Zhiguo that limit increase with the frequency "Going down" there is no causal relationship between the two. Because the current state, "home appliances to the countryside," Bidding on the product performance and qualification requirements of all fixed speed for the machine, but not into the inverter air conditioner. Therefore, the frequency of high-end products such as "Going down" is not a price threshold, but the policy details.
Fact, limit the products behind the different views, is an integrated company involved in the rural market competitive differences. Some small businesses hope that by raising the limit driving "Going down" product prices and profits, but ignored by large companies possess large-scale operation of cost control and marketing of innovative network resources. Made in Puritanism, "home appliances to the countryside" is also put forward the future development of the enterprise a new proposition: that in the event of declining demand and rising raw material costs and other economic shocks, the Enterprises through its own means and methods to deal with, achieve "endogenous" growth, which will test the company's comprehensive level.
[Enterprise Interview]
Countryside air limit is reasonable
?? Visit to the U.S. Air marketing director Zhang Zhiguo
Reporter: In the countryside before the air conditioning process, to reflect some consumers, the price is not low, energy efficiency is not high,
Service
Bad. In this regard, how do you see? Countryside air conditioning price position reasonable?
Zhang Zhiguo: The existing AC countryside pricing is reasonable. This directly changes in rural land sales before the air conditioning in your price distortions over the city situation, given the real affordable rural consumers.
For the rural market competition, elimination of urban and rural areas need to air-conditioning business, "scissors" to re-build under the new pattern of business model and profit model channel.
Reporter: Recently, some air conditioning companies are actively seeking to limit air conditioning to enhance the countryside. In this regard, do you think? Beautiful countryside also agree to upgrade air-conditioning limit it?
Zhang Zhiguo: Why price increase? For the "home appliances to the countryside", we can not simply be as a marketing strategy, or take into account the state, enterprises, farmers, and many other benefits.
Countryside products, enterprises should abandon the illusion of profiteering, but starting from cost control, implementation of the puerile, the strategy can truly integrate into the rural market.
In fact, the countryside air conditioning price limit on the ability of enterprises in a higher overall cost challenges.
U.S. telecommunications companies to accelerate the establishment of national cell phone retail shuffle - GOME Electrical Appliances, telecommunications companies, home appliance store - HC Network Ap
China Suppliers
Or become the largest
Mobile 12x12 frames
Sales channels, will definitely speed up the cell phone inflatable christmas decor
Retail
Shuffling process
11 8,
States United States
Group was established in Shenzhen, China announced that the United States
Communication
Company. It is understood that the newly formed Communications Group Vice President of the United States by the National Sun a small personally, the company's first objective is to achieve 2008 sales of 19.8 billion mobile phones, the mobile phone market in China occupy over 10% of capacity.
To become the largest mobile marketing channel
Reporter has learned that the new national U.S. telecommunications company has 1,000 people
Management
Team and sales force of 12,000 people, GOME Group, the existing channels of nearly 1,000 stores a platform to ensure that the country has become the United States and China Mobile Communications, the largest retail business.
States U.S. communications company in the country to the U.S. system of independent financial group, independent assessment, an independent professional model management. The current state of the U.S. telecommunications business over 30 joint ventures and domestic brands, each year tens of millions of mobile phones, sales of nearly 10 billion yuan. Through independent, both store size and capacity of the terminal sales, the National United States will have great communication advantage, thus becoming the most professional mobile channels, the phone has the most convenient shopping
Network
And the most complete mobile product line.
"U.S. communications business is now the country with an annual increase rate of 15%, the next three years, the national U.S. telecommunications company will become the most dominant mobile phone sales channels." GOME Group Executive Vice President Wang Junzhou said.
Deep integration mobile phone industry chain
States United States not only in the channels of communication network on the scale of expansion, but also include mobile phone manufacturers and
Telecommunications
Operators, including the depth of the whole industry chain integration.
For mobile phone manufacturers, telecommunications companies from the U.S. State
Consumption
Who needs the presence or potential departure, the new model to increase vendor customization and underwriting strength of the main push in the middle of the cost reduction, while enhancing
Cooperation
Manufacturers of anti-risk ability. At present, Gome has
Motorola
,
Nokia
,
Sony Ericsson
,
Samsung
Lenovo,
Amoi
,
Waveguide
,
Haier
Other well-known mobile phone brands have established a strategic partnership.
The same time, the National US-conscious communication is to increase cooperation with the telecom operators, the National United States and China
Mobile
Signed a framework cooperation agreement, through the stores and binding, the United States sought to create a national cell phone "one-stop"
Service
Stores to provide consumers with purchase, purchase number, top up, payment and all other communications businesses, provide more convenience for consumers.
The forthcoming establishment of an independent cell phone shop 500
In operating the existing current state of US-Wing-lok, nearly a thousand stores in the mobile phone business, based on national U.S. telecommunications company will also draw on the country the United States 20 years successful experience of the network layout, major key cities in the country set up an independent cell phone store professional.
Estimated that by 2008, China will set up 500 U.S. communications independent mobile phone stores, further expanding market size and market share, and continue to improve its distribution network based on mobile phone further reduce the flow of black space, to protect consumers interests.
Addition, the Company also disclosed that the responsible person, in order to further standardize the mobile consumer market, reduce wasteful competition, to promote the rapid development of the domestic mobile phone industry, the country will increase the U.S. mobile phone retail industry mergers and acquisitions, the acquisition of regional specialization chain stores, to further expand market share, to integrate the mobile communications market chaos.
Speed up the process industry reshuffle
Recent years, China's mobile phone consumer market maintained a strong growth momentum in 2007, the total increment of China's mobile phone market is about 150 million more than sales of 150 billion yuan more than the market, mobile phone chain,
Home Appliances
Chains and bundling of these three carriers accounted for 70% of the sales model of the market.
Dazhong Electric Mao Xiaojun: decentralization own flagship store promotions - Dazhong Electronics, Gome - HC network appliance industry-hc360
China Suppliers
Financial crisis sweeping the globe, many entities in the industry has deep chill. Although the retail business and people related to the daily necessities of life, many experts have said that the retail industry by the financial crisis will be delayed, will be relatively weak, but not good on the future expectations, consumers Wujin pocketbook carefully the situation of consumption in Retail embodiment, the future market weakness is an indisputable fact, however, businesses should plan ahead is a positive choice.
wireless intraoral camera
"11" after seasonal affective disorder lights
Home Appliances
Sudden decline in sales to large and medium,
States United States
So nervous appliance stores, the financial crisis has started to affect the
Refrigerator
Sales of home appliances, etc., in order to reverse the sales decline, Dazhong, Gome,
Suning
Began to carry out intensive price promotions. Mao Xiaojun, general manager of Dazhong Electronics, said the recent central
TV
Tower stores and other large flagship store decentralization, the promotion of resources to tilt, these stores will be free to independently carry out some promotional activities.
Own flagship store promotion of decentralization
Currently distributed in the Beijing market about 170 appliance stores, in the face of financial crisis and intense competition, each home appliance chain enterprises from competition over the last shop turned a simple effective competition, area, sales of the flagship stores of high become the focus of contest.
"Flagship store on decentralization, the central tower shop this store can independently do some self promotion, the company's promotional efforts for the flagship store will be larger," Mao Xiaojun, said. Last Friday, sales of medium and large central tower to reach 106 million shop, general store far more than a few hundred million sales. It is understood that large and medium sized electrical shop in the tower occupies an important position, its annual sales income of more than 1 billion yuan.
Recently,
GOME Electrical Appliances
North China region in Beijing Dazhong, launched a flagship store in Beijing Gome strategy, and Tajikistan in the medium and large stores, Gome stores Madian Eagle pilot branch management, the flagship store increased personnel-related functions, a separate marketing authorization to increase its own marketing power. It is understood that this mode of replication Gome intends to Beijing, Hebei, Shandong, northern China some of the flagship store.
Intensive promotional boost consumer confidence
Daily life compared to sales of supermarket items, home appliances stores in this round of the greatest impact on the financial crisis, the housing market downturn directly reduce consumer demand for large appliances, this year in October, even year on year sales of medium and large electrical appliances down about 10%. To escape this decline, medium and large, the United States and other countries in the traditional sales season in November have launched a large-scale promotional activities began last week, 27 large and medium anniversary activities.
"The financial crisis on the real business has not greatly affected, the greater is the impact of consumer confidence, the real income of most consumers have not decreased, but the market on the 'wait and see' the consumer more," Mao Xiaojun said that as businesses continue to launch promotional activities can boost consumer confidence, sales of home appliance manufacturers will have good confidence to do more let promotion. Widely believed, next year, the impact of financial crisis for the retail industry will be fully reflected this, Mao Xiaojun, said the overall consumer market may be affected, but not a repeat consumer appliances, household appliances consumption was limited.
Shop plan does not stop
For home appliance chain, the store size is an important manifestation of the competitiveness of enterprises, although the consumer market is facing recession, but the medium and large stores such as home appliances shop has not slowed down the plan. Recently, 10 large and medium electrical external recruitment manager to respond to new stores.
Mao Xiaojun said the scheme will not stop large and medium of the shop, with the city's commercial real estate leasing prices rising and the suburban counties to the expansion of urban planning trends, tetracycline, a store outside the new community on the hot spot of contention. It is understood that the first half of Dazhong Electronics opened five new outlets, in December in Zhongguancun, Wangjing opened two outlets, at present, medium and large electrical appliances has 65 outlets in Beijing.