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Through 2007, household appliances industry doing well, sales of 6,000 billion yuan, up 30%. International markets, the past five years, China's home appliance exports increased by an average 30% increase in 2007 is still more than 25%; the domestic context, by the Olympic Games, bringing home appliances, home appliances and other growth factors, in recent years slightly calm the domestic market is expected to usher in a new round of rapid growth. Production enterprises of the household appliance industry, how should grasp?
Exports: still a great future space damp proof membranes
asbestos cement sheet
In the international market, the past five years, China's home appliance exports increased by 30% annually, growth is still over 25% last year. This shows that although China faces a range of technical and trade barriers, the impact of RMB appreciation and rising raw material prices pressures, but the company, whether impact or marketing force, have been greatly improved.
Experts say global manufacturing base in China's home appliance industry is still very consolidation of the status of the Chinese home appliance products in the global market place continues to rise; on China's home appliance manufacturers, the export of space is still a great future.
Domestic: new round of rapid growth in coming?
Recently once again become a hot topic in domestic sales, which a consumer will be the main prospect of the rural market.
Data show that 20 years of rural reform, income levels and living standards of farmers have been a significant increase in 2006 net income reached 3,587 yuan per capita; in 2006, China's rural household consumption expenditure per capita reached 2,829 yuan, up 10.71%. Rural household equipment and services spending increased year by year, in 2006 average family expenditures for equipment and services 126.56 yuan, an increase of 13.57%.
Driven by revenue growth in recent years, China's rural household appliance market to 15% annual rate of steady growth. Estimated that by 2008, the national capacity of 34 home appliance market will reach 2,300 billion yuan, the market potential. More importantly, the "home appliances to the countryside" has become a catalyst for rural market fast start.
Survey, each appliance penetration in rural areas increased by 1 percentage point will increase more than 250 million sets (pieces) requirements. Experts predicted that by the decision of the rural characteristics of the market itself, as well as home appliances to the countryside policies, future refrigerator, color TV demand in rural areas, so the production and sales refrigerators, TV's household electrical appliance enterprises will benefit from the rural market more start. The "home appliances to the countryside" successful business because of price subsidies, is more easily accepted by farmers, the market will pull a very large amount.
In addition, digital TV and home appliances to promote the growth of popular will to some extent to promote the overall growth of market share in home appliances.
Together, the next few years, China's domestic consumer electronics market is expected to usher in a new round of rapid growth, early this year, China Household Electrical Appliances Association Huodu Fong, once in an interview that : "China's home appliance industry, domestic demand will become a major source of growth the next few years."
Appliance Expo: appliance industry prospects remain favorable
In fact, household electrical appliance enterprises, the emphasis on export or domestic market-oriented, should be based on their business development and formulate appropriate strategies. But whether export growth Ye Hao, domestic pull worth mentioning, household appliances industry, the overall outlook remains bullish consensus by experts. April 2008, known as China's home appliance industry benchmark known as the "Chinese home appliance Expo" will visit Shanghai, in addition to distributors and consumers at home and abroad to showcase our products, the organizers will also invite leading industry associations, industry experts academics, business executives, distributors and professional media representatives on behalf of the Chinese home appliance industry to discuss the future development trend for China's home appliance industry pulse.
Sunday, September 19, 2010
Pk Domestic Appliance Exports: The Pros And Cons?
Ministry Of Finance, The Seven Hot Spots Clear Up Doubts Appliances To Rural Areas
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Ministry of Finance in a joint meeting of the seven major home appliances to the countryside to make answers to hot issues, including home appliances to the countryside less product variety, low-grade home appliance products to rural areas, subsidies to fulfill complex procedures, sales and service network in rural small appliances rural areas of high product prices, sales outlets invoice problems, fake product off as bringing home appliances products.
For Bringing home appliances To the nation since the concerns of the community to promote a number of hot issues, the Ministry of Finance economic development Secretary Wang Baoan 29 appliances to the countryside in the second inter-ministerial joint meeting of the answers given to clear up doubts. lanc remote control
digital compass thermometer
Concerned about hot one: home appliances to the countryside less product variety
Appliances to rural areas policy from the pilot to be extended to the country, many consumer appliances to the countryside reflect less product variety, it is recommended to expand the scope of subsidies will
Air conditioning , Water heater Computers, motorcycles, etc. into.
This, said Wang Baoan, now a part of the State Council has approved an increase in subsidies for variety. In the full implementation of the varieties on the basis of the existing subsidies will be motorcycles, computers, water heaters, air conditioners four categories of products from the provinces (autonomous regions and municipalities) to choose from two types of policies implemented to adjust for the uniform implementation throughout the country. At the same time, additional
Microwave ovens Two types of subsidies and induction cooker products. Motorcycle classified and will subsidy means to implement the car to the countryside.
Wang Baoan said that bringing home appliances products are taken into account industry concentration, technological maturity, farmers and consumer demand and other factors identified in the national financial resources. After the relevant departments of the Ministry of Finance reported to the State Council approved, farmers have the basic daily needs of the 10 categories of appliances are included in the scope of subsidies. In the future, the Ministry of Finance, together with the relevant departments to further study the feasibility of new varieties of subsidies, and raise their quality of life better.
Hot 2 concern: bringing home appliances products with low grade
Some farmers choose to buy appliances in rural areas make to the countryside home appliances products, low grade, and to recommend appropriate increase limit.
This, Wang Baoan said that bringing home appliances products limit the Ministry of Finance, the Ministry of Commerce in conjunction with comprehensive consideration of relevant capacity of farmers, consumer preferences and national financial resources and other factors identified. Implementation shows that bringing home appliances products are widely welcomed by farmers.
Wang Baoan that, according to research, the so-called low-grade appliances to the countryside products, mainly refers to
TV . At present the Ministry of Finance with the relevant departments has increased the ceiling prices of some products. Taking into account the rising consumption level of peasants, have color TV sets maximum prices from 2000 yuan to 3,500 yuan. To better meet the needs of farmers, after full argument, the maximum subsidy in determining the future based on the relaxation of the countryside may consider appropriate product price ceiling.
Concerned about the three hot spots: complex procedures cash subsidies
Home appliances to the countryside many farmers complain that subsidies to fulfill formalities product complexity is not convenient to receive subsidies. In response, Wang Baoan, said the Ministry of Finance has introduced comprehensive measures in conjunction with the departments concerned.
Wang Baoan said home appliances to the countryside is a policy innovation, it is necessary to cash subsidies to millions of farmers is a difficult task. Both the convenience and benefit farmers, but also to protect the safety of funds is designed to subsidize the government policy has been the guiding principle. From the implementation perspective, the original subsidy program tightly linked together, effectively preventing fraud completion. But for farmers, does have some complexity, the need to improve.
He pointed out that under the State Council instructions, a lot of research, the Ministry of Finance with the relevant departments issued a "bringing home appliances operating rules", has been greatly simplified payment procedures audit appliance subsidy to rural areas.
Hot 4 concern: the rural Sell And after-sales service network less
The countryside many farmers to purchase household appliances products are far from the county choose to buy an important reason is that the countryside in parts of rural household appliances sales and service network is not perfect, but this has also brought farmers to buy and
Service Inconvenience.
This, Wang Baoan said that China's rural distribution network is not perfect, unbalanced distribution network is an objective reality, is difficult to completely change within a short time. At present the Ministry of Finance, Ministry of Commerce has taken relevant measures. For the convenience and benefit farmers, tender on the sale and after-sales service network has been put forward specific demands coverage.
Tm To Focus On Upgrading Of Waste Household Appliances "regular Treatment Rate"
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TM to Read Tracking Recently, much attention
Home Appliances , Introduced one after another vehicle TM to implement the program. Ministry of Commerce official said the next stage, must be strictly used automobile, home appliance recycling and dismantling company's market access, strengthen market supervision and inspection of opportunity to prevent and crack down on prices, lower prices and other malicious acts, and resolutely put an end to scrapped automobiles, household appliances re-enter the market, ensure consumer rights are not violated. pool cover reels
swimming pool skimmers
Hot track 7 14, for "How to stop junk cars, appliances back into the market" issue, the Ministry of Commerce in an interview, said the one hand, strict waste automotive, appliance recycling and dismantling company's market access through customs, the public tender and the combination designated by the Government to ensure that business intelligence and credibility, on the other hand to increase the link information for the record of supervision, so that "each piece is to be investigated, open and transparent", to avoid the black box operation.
In the "appliance TM to the implementation of measures" that "successful recycling business promised to sign an agreement to ensure the timely acquisition of the purchaser at reasonable prices sell the Jiujia Dian, standard TM to certificate issuance, recovery The Jiu Jiadian sold to the designated dismantling business, not unauthorized dismantling Jiujia Dian, not fraud, not engaged in manufacturing and selling the old and so full of new offenses. "
7 8, by the Beijing Municipal Committee, commissioned by the Beijing Municipal Finance Bureau, China
Electronic Import and Export Corporation formally made public the "Beijing appliances TM to waste recycling tender notice." This is also seen as Beijing appliances "TM" mark the official start.
"'TM to' the difficulty is not in shopping malls, and in the recycling and dismantling part of."
Suning News Leader Min Juan Qing said. It is reported that over the years, Suning, Gome and other large stores in the "TM" has a lot of experience, and the recycling and dismantling part of but few specifications. "Price and information for the record are the two biggest problems." Qing Min Juan says.
According to a research report showed that regular dismantling appliance recycling company recycling an old
Refrigerator Income of about 228 yuan, but the purchase costs (based on purchase scrap "guerrilla" given the price) needs 230 yuan, 15 yuan freight, handling costs 90 yuan, 29 yuan, equipment breakage, human 3 yuan. Crude told, through formal means and have acquired a refrigerator, a loss of close to 140. Although the TM to activities at all levels of the financial sector to recover some of the freight subsidy business, but mitigate the effect of this contradiction remains to be seen.
Released from the current appliance "TM" the implementation of the program run, only recycling companies and dismantling business work flow requirements, but the cost of recycling and dismantling price did not mention specific issues.
Beijing Huaxing Group Environmental protection Industry Development Co., Ltd. Marketing Chow told reporters, as the formal dismantling of the company's price recovery than "Shou Polan's" low, so they are in a long time, "hungry" state. Now, with the "TM", which for the formal dismantling of the company is a good thing. However, he still worried about the recovery price. "If the price is low, people certainly do not want to sell; but if exceeding the scope of our tolerance, so as dismantling enterprises, and indeed difficult to accept." He suggested that the Government should introduce the basic guiding price recovery.
Reporter found through interviews, scrap purchase "guerrillas" and the recovery of the company's price gap is indeed not small. To purchase a Hitachi 1999
TV Example, the "guerrilla" bid 100, said door immediately receive; recycling companies offer 50, and said one light
TV Not worth a trip.
In accordance with the appliance "TM" program, the only sell it to buy new appliances Jiujia Dian units and individuals can enjoy the subsidy, to TV, for example, subsidies to a maximum of 400.
The Acquisition Of U.s. Industry Staged A Small White Swan "three Wars"
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With the acquisition of U.S.
Little Swan, White Market basically divvy up a strong brand. Little Swan, Midea and has also issued a bulletin for the planning of major assets restructuring, the two companies also suspended. Analysts believe that U.S. appliances on the completion of the reorganization of small swans, means that since 2005, led by a white capital asset merger integration has been basically put in place, the domestic industry, the layout of the basic white molding. From now the white giant enclosure results, the future pattern of white power industry, Haier, Midea, renault ignition coil
mercedes glow plugs
Hisense Will become a major force in this round compete.
To air conditioners, washing machines, refrigerators as the main product of the white power industry, despite the higher category, but in recent years been promoting the advantages of corporate reorganization and integration of the degree of concentration makes the industry continued to improve, have been presented with
TV A similar trade pattern dominated by a few companies.
In fact, since 2005, white industry consolidation has never stopped, and the rapid card to place, this one white for the integration of capital dominate the salient features. TV companies to complete the one hand, cross-border "black and white with" White Hisense Kelon, Sichuan
Changhong Holding Meiling; the other hand, white is also the industry to integrate itself. If the United States of recent years Hualing, Rongshida, a series of acquisitions of small swans.
Industry also pointed out that, with the white domestic market integration for the time being come to an end, Haier, Midea, Hisense integrated through a series of resources, will significantly enhance its strength, and ultimately from upstream raw material procurement, R & D to downstream
Sell Channel resources sharing, the industry chain synergies gradually.
Refrigerator War siege of the U.S. Haier Hisense
In the domestic market, compared with air-conditioning, refrigerator industry, the basic stability of the competitive landscape. Zhang smashed 76 from 1985, Taiwan began to question the refrigerator,
Haier Refrigerator Already revealed a dominant temperament. Free M & Star appliances, Haier refrigerators make fast start and has maintained its strong position to maintain the market share of 35%, while the other 10% of the brand is not a breakthrough.
And Haier have been made with the sound of the refrigerator contents of one of the four big families, along with Kelon's strong words against the fallen have lost the ability to Hisense entered in 2006 after the sound volume is gradually returning, but there a long way to go. Daoshi refrigerator industry newcomers as the United States, although the market later, the acceleration is rapid. After a series of mergers and acquisitions, the current "line of beauty," the overall strength of the refrigerator industry has leapt to the first three, and rely on strong R & D and channel advantages, are continuing to industry, especially the former two-Hisense Kelon's strong impact on the status of launch .
For now, Haier's leadership position is relatively stable. Especially in the high-end refrigerators, Haier introduced last year in the first domestic high-end sub-brand "Casa Di" French door refrigerator on the year, again the first to introduce Italian 3 refrigerator, high-end refrigerators in the domestic market leading position. U.S. release in March of this year "
Van Tai Luo "After the high-end refrigerators, and more intense competition for Haier.
Integration challenges of the U.S. World War II washing machine Haier
Domestic washing machine industry is still in the "one superpower and many powers," the competitive landscape, with a complete line of Haier, extensive distribution network and strong brand, accounting for one third of domestic market share; ranked second and the third is the Little Swan brand and Rongshida, the two companies were the market share of 12% and 8%. Successive acquisition of Rongshida and Little Swan, the "beauty of line," the overall market share in the washing machine more than 20% of the market over the years, the formation of a substantive challenge Haier boss.
Hisense Kelon short board washing machine business has not been padded, but look at the top ten domestic washing machine brands, Little Swan and Rongshida was beautiful in the bag, Meiling by Changhong Holding, Jin Ling were acquired by foreign brands, domestic M & A market has been the lack of good resources. Thus, Hisense Kelon started to try another breakthrough of the road: the global white giant
Whirlpool
Cooperation, from the foundry business began to develop their own washing machine.
Suning Affected By Price Increases Than Medium And Large White Years Ago By Four Percent
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Prices forecast by the impact, Suning, Dazhong white sales growth than the year Sichengyishang
Due to the influence of white electricity price increases forecast in recent days, major appliance stores in Beijing selling a white hot. Su Ning, medium and large, the white sales than a year ago of 40% to 50%. Gome, the white sales by 20% compared with a year ago, a substantial increase over last year. Businesses who have cheered the arrival of early season white. kidkraft doll house
toy toaster
Consumers: bought too late to buy early
Niujie in large and medium electrical shop, Ms. Wang transferred several laps, she said that the washing machine at home for several years with a lot of small problems, had intended to make do with some time and back to, but I heard prices may rise on the washing machine rushed to buy ahead of time.
Harbor the same mentality of consumers in the home appliance stores everywhere.
Lee simply say: "Steel prices, and we all know. Now manufacturers, merchants are all yelling their prices. Whatever is true, anyway, must buy, it is better to buy early." Dazhong Electronics store a Niujie is responsible for refrigerator sales staff are pleased to tell reporters, refrigerator, compared with the year earlier, more than 200 units sold around.
Business: the arrival of early season white
Suning Marketing a responsible person said, white sales, compared with the year average growth of 40% to 50%.
As the weather warmed up, pull the refrigerator once again become an important driving force for sales growth in refrigerators are about 60%, of which the most astonishing growth in air conditioning, more than 100%. States United States revealed that the responsible people, white sales growth than years ago, about 20%, margin is not large, but there is a big increase over the same period last year.
Suning Xu Zhengfei marketing department, said sales of air conditioning and other white season is usually in the annual "3? 15" until after this year, three factors make the market ahead of bustling. The first consumer appliances to hear the news of price increases brainer, have advanced the implementation of household consumption expenditure plans, forming a huge demand for the market; Second, to attract tourist business, started early white promotional war; Third, air conditioners, refrigerators areas after the implementation of energy efficiency labeling system, merchants anxious to clean up a lot of substandard product inventory, take the initiative with business promotion.
Gome ice wash head of the Department is more optimistic forecast, many new people will generally buy a house in three in April begun renovation and purchase of household appliances, 51 pre-admission, which will drive further sales of the month warming, and continued throughout April.
Reporter noted that the supermarkets were not present, the white price increases.
Dazhong Electric made it clear that, Haier, Siemens and other brands of refrigerators supply prices have started up, but the internal medium and large are not ready to digest the price a retail store there is no change. Suning, Gome, Dazhong have all say that the future electricity price adverse economic downturn will be white.
3.8 Billion Pound Real Estate Eagle Real Estate Section Unified Country America
In the completion of the acquisition of Paradise, into the chain of industry programs such as medicine, the Huang Guangyu has quietly completed a new national map of the layout of the U.S. real estate. peacock statue
precious moment figurine
This is the yellow Yuda Guo most rapid expansion of U.S. territory a year, this trend also extended to the real estate business. Recently, Huang Guangyu cost of 3.8 billion investment in the construction of the Eagle Centre was officially launched trading of international fashion, this is Huang Guangyu test the water first commercial project.
It is noteworthy that the manipulator is the Eagle real estate companies, but no longer had to take to the States United States home.
Transfiguration before and after Eagle International Fashion Trading Centre is located in the intersection of West Fourth Ring Road and South Fourth Ring Road, Zhongguancun Fengtai Science Park, covers an area of 7.8 hectares, construction area of nearly 60 million square meters. Eagle Real Estate CEO Tong Yuan introduced Eagle International Fashion Trade Center will be playing the biggest cause Beijing to apparel, fashion goods business and trade, exhibition, publishing-oriented fashion industry, commercial projects.
Is no doubt that this project marks in addition to commercial real estate has now entered the field of Huang Guangyu, also bound to carry him to build bases in China's fashion apparel brand based ambition. In fact, the positioning of the establishment has experienced twists and turns.
Huang Guangyu of time to get the land back in April 2005. That time, he intends to use the large-scale real estate chain to open up the country the United States. Eagle real estate in the country outside the U.S. set up a home-state two new U.S. real estate company, the former Beijing for business, which is responsible for developing the country.
An appearance would be highly concerned about the country the United States won the Beijing home to 805 million yuan in 2005 recruited the largest auction and items: the core business district of New Technology Headquarters 353,900 square meters of land for public construction land use rights. Home country the United States when he was general manager of Yujin Yong claimed that the project to create the world's largest "high-tech experience center", which are known as American country.
American in the country have officially unveiled the reception, Huang Guangyu, I unexpectedly turned up at the industry and vibration, and thus reveal the richest man in the big real estate ambitions. Unexpectedly, the variable rhetorics. One month later, the news Wong Kwong Yu Jinyong parted ways with the news.
Since then, the country's frequent high-level changes in the U.S. home ownership resulted in the project to be shelved. Until this year, in May, the new case name "Eagle Times Square" surface. Until recently the latest appearance, which were then changed to "Eagle International Fashion Trade Center." Case were constantly changing, change is behind the project location.
General Manager criticatity said Eagle International Fashion Trade Center before determining the final positioning have experienced the "Experience Asia's largest center", "Eagle Times Square" and other setbacks, to finally determine the trading platform for the fashion apparel, is Group to explore and learn gradually gained experience.
Surrounded by flowering Along the above context, Huang Guangyu of property map can be seen fundamental changes have occurred: States United States States United States real estate and home ownership were two companies have downgraded the project company, all current real estate business are back into the Eagle property. This argument has also been confirmed by deep child, he thinks this will help clear the brand.
Tong Yuan said Eagle high or low, whether the property will be involved, it is entirely different from the impression that people in the country after the United States "the same as selling home appliances to sell the house." It is reported that Eagle real estate projects in Chongqing will be opened before the Spring Festival, while the second half of next year, the field will also have two projects available.
Eagle International Fashion Trading Centre Huang Guangyu debut followed the strong year to create "big country the United States" map style.