Pk Domestic Appliance Exports: The Pros And Cons?

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Through 2007, household appliances industry doing well, sales of 6,000 billion yuan, up 30%. International markets, the past five years, China's home appliance exports increased by an average 30% increase in 2007 is still more than 25%; the domestic context, by the Olympic Games, bringing home appliances, home appliances and other growth factors, in recent years slightly calm the domestic market is expected to usher in a new round of rapid growth. Production enterprises of the household appliance industry, how should grasp?



Exports: still a great future space damp proof membranes

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In the international market, the past five years, China's home appliance exports increased by 30% annually, growth is still over 25% last year. This shows that although China faces a range of technical and trade barriers, the impact of RMB appreciation and rising raw material prices pressures, but the company, whether impact or marketing force, have been greatly improved.



Experts say global manufacturing base in China's home appliance industry is still very consolidation of the status of the Chinese home appliance products in the global market place continues to rise; on China's home appliance manufacturers, the export of space is still a great future.



Domestic: new round of rapid growth in coming?



Recently once again become a hot topic in domestic sales, which a consumer will be the main prospect of the rural market.



Data show that 20 years of rural reform, income levels and living standards of farmers have been a significant increase in 2006 net income reached 3,587 yuan per capita; in 2006, China's rural household consumption expenditure per capita reached 2,829 yuan, up 10.71%. Rural household equipment and services spending increased year by year, in 2006 average family expenditures for equipment and services 126.56 yuan, an increase of 13.57%.



Driven by revenue growth in recent years, China's rural household appliance market to 15% annual rate of steady growth. Estimated that by 2008, the national capacity of 34 home appliance market will reach 2,300 billion yuan, the market potential. More importantly, the "home appliances to the countryside" has become a catalyst for rural market fast start.



Survey, each appliance penetration in rural areas increased by 1 percentage point will increase more than 250 million sets (pieces) requirements. Experts predicted that by the decision of the rural characteristics of the market itself, as well as home appliances to the countryside policies, future refrigerator, color TV demand in rural areas, so the production and sales refrigerators, TV's household electrical appliance enterprises will benefit from the rural market more start. The "home appliances to the countryside" successful business because of price subsidies, is more easily accepted by farmers, the market will pull a very large amount.



In addition, digital TV and home appliances to promote the growth of popular will to some extent to promote the overall growth of market share in home appliances.



Together, the next few years, China's domestic consumer electronics market is expected to usher in a new round of rapid growth, early this year, China Household Electrical Appliances Association Huodu Fong, once in an interview that : "China's home appliance industry, domestic demand will become a major source of growth the next few years."



Appliance Expo: appliance industry prospects remain favorable



In fact, household electrical appliance enterprises, the emphasis on export or domestic market-oriented, should be based on their business development and formulate appropriate strategies. But whether export growth Ye Hao, domestic pull worth mentioning, household appliances industry, the overall outlook remains bullish consensus by experts. April 2008, known as China's home appliance industry benchmark known as the "Chinese home appliance Expo" will visit Shanghai, in addition to distributors and consumers at home and abroad to showcase our products, the organizers will also invite leading industry associations, industry experts academics, business executives, distributors and professional media representatives on behalf of the Chinese home appliance industry to discuss the future development trend for China's home appliance industry pulse.