Export shoes enterprises should focus on products and switch to channel domestic

China Suppliers


After the outbreak of the global economic crisis on export-oriented shoe a deadly impact, many export-oriented shoe business has been caught in an impasse, the export sector has become the shoe of domestic crisis into opportunity in the last one, "that came out"; and huge domestic market of customers needs to provide a shoe big enough cheese, not only allows companies to survive in a crisis, it is for the shoe to provide bigger and stronger opportunities.


    Present, most of the export-oriented shoe was about to enter the industry and market, already has a large number of domestic competitors, which means their brand new record, will face strong resistance. Agent some foreign Ersan Liu footwear brand, and then open up the domestic market, in terms of brand promotion, you can save cost and expand the brand.


    Moreover, agents of foreign brands to open sales channels in a short time. As the number of foreign high brand awareness and sales network is easier to establish and develop, and these foreign brands have a loyal group of consumers, businesses branding is relatively easy, saving a lot of brand promotion expenses. Business agent of foreign brands by the way, you can learn foreign brands operating mode, gain experience, gain more market share and expand sales. In addition, the agents of foreign brands for corporate profits, increased reputation, enhance corporate image. plastic ruler


    However, as the industry leader in the market dominant position, just turn the domestic export shoes enterprises and it is difficult to expand the overall market, full competition. Therefore, the initiative to market segments, select a leader does not have the advantage of favorable market segments to enter, and to focus its efforts on marketing, financial and other resources into the market segments, changing the overall disadvantage for the local advantage, the market segments into one's own strong markets, to become the first segment is an important strategic step. sizzix die cuts


    But how to do the "first" mean? First launch of an innovative product segments, to open a new market segment, eventually, a Focus industries, the establishment of local advantages; Second, in the first sub-niche products and channels to create brand basis, based on a new year again and again Focus products, pushing two years, pushing the three years, add up to create multiple local advantages; again, business after years of accumulation, the formation of many local advantages for the whole advantage of zero for the whole enterprise eventually become a leading brand in the mass market, starting a new market segment. Cut the "new market segments," this segment of the market, tearing the market gap, creating a fashion brand, to form a segmented industry, and then to the Focus on an industry, to the mass market expansion, eventually expanding into a mass market.


    The other key factor is the channel. The present era, channels king. Who master the channel, whoever controls the terminal, the master who became the market. Channel is the link customers and suppliers, is a tool for communication, information feedback system, the value of the exchange site. Channel construction is actually the information system, logistics system, design system, service system, an integrated platform for brand building of the system is a comprehensive trading platform. Export shoes enterprises in the face of economic crisis, unable to withstand the "Storm" impact, its root cause is the lack of control over the trading platform. The transition from export to the domestic process, the export-oriented enterprises in the internal operation of the shoe is there is a strong inertia, it can be said Waixiao export inward transformation is not only institutional transformation is a major ideological transformation. Both export and domestic sales channels, methods of payment, or in the product category, both for export advertising is very different. They are used to produce a simple product, indulging in the most low-end manufacturing work force to earn profits, but such enterprises are often energy-intensive, low value-added, environmental pollution, technology seriously lagging behind the labor-intensive enterprises, the competitiveness of itself very fragile, crashing down in a crisis is inevitable.


    So in the face overcapacity and lower manufacturing costs manufacturing gradually shift the status of the area, export-oriented shoe only simple OEM production, destined to become a victim of market competition. To restore the productivity of enterprises, they should establish their own brands and independent marketing channels.