Paradise Won The New South Building Australia Square Chain Giant Battles

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August 29, 2005 afternoon, reporters at the south wing of the new Tianjin Australian shopping mall to see that some businesses are prepared to withdraw market, because this will become the largest home appliance Tianjin



Marketplace . It is reported that last week with the new Paradise Shopping Plaza Australia signed a four-story 15,000 square meters of the stores to lease dog nail trimmers

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Contract . South Building, this should not have a quiet business district once again filled with the flavor of war from the home appliance industry.



Scored new high Paradise Australia Square



It is clear that the decision on his own satisfaction, Wing-lok, head of Tianjin received phone calls from reporters was very excited when the look: "We entered the Tianjin Tianjin, the largest store on the debut." The charge told reporters that the area of 15000 square meters in Tianjin is the largest home appliance store, but the South Tower area business climate is also very satisfied with them.



Yongle do now is to make preparations for "11" when opening a hit.



Learned that many home appliances and the new Australian businessmen have talked about co-operation, but in the end there is no agreement on the root causes of the rent. Originally



Operate Clothing Australia Square, the new addition to their rents beyond, may also need some compensation for breach of contract business, how much was spent for in the end won the 15,000 square meters, Wing-lok said that it is responsible to disclose trade secrets. But when reporters guessing 10 million yuan, when suddenly the person in charge asked the sentence: "Such a place will give you 10 million?" As above, the annual rent as much more than 10 million.



"11" appliance battles South Building



Earlier this month, States United States Suning In the south tower broke out in Tianjin Appliance history's most intense



Competition , Will shift the center of Tianjin, home appliances market to the south tower area, This time to re-enter Paradise, and the United States from the country store Suning South Tower, 500 meters, but the distance between home appliance stores will undoubtedly become more intense fighting.



"Open price-cutting is not it? Means of household appliances on this competition, we '11' will fight the price." Yongle official told reporters.



About South Building appliances warming, the U.S. official told reporters the country, this is not an accidental phenomenon, from the current business climate of view, Tianjin, competition should be most concentrated appliance and peaceful area in the Hexi District, which two regions, now we all gather to these two places, this is the inevitable development of the market.



Head, said Su Ning, Wing-lok, adding speed to the local business district will be heating up, Gome, Suning and Yongle all three will benefit. It is reported that opened shop in the country after the US-South Building, South Tower, shop for the combined effect of Suning



Sell



Sudden surge in the amount of flying, the addition of Paradise will no doubt gather a lot of popularity in this region of the country the United States is not necessarily a bad thing Suning.

After The Growth Era Of Mergers And Acquisitions Market Will Be Staged At The Great Game

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This year, with the Appliances to the countryside Policy adjustment, the high-end refrigerators will be full to the countryside, which will further consolidate the company had a large market share in the rural areas and lead the New Army and industry, SMEs, strong impact on market performance. Can be expected, the refrigerator market, industry structure will be more focused, industry, the top five companies will realize the urban and rural markets, low-end consumer groups, high school coverage. The new army in some industries, small businesses are likely to become a regional brand, on behalf of the processing plant.



Reporter noted that if not for capital acquisitions and corporate restructuring, the past 10 years, the domestic refrigerator market, the competitive landscape will not be any major changes. The only difference is that Haier, Midea, linen pant suits

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Hisense Kelon series, Changhong Meiling system, the new flying and other large companies in this progressive market contest, won Accumulate competitive, not only account for eighty percent of the market share, still dominates the industry, the direction and future development trend.



Growth into the post-merger era Recent years, the domestic refrigerator market has undergone significant changes, the original industry Four Golden Flowers?? "Haier, Yung-Sheng, Meiling, the new flight," guided by the power of capital, the emergence of new changes, in addition to Haier, the original re-interpretation of the three Department of Hisense Kelon, Meiling Chang Department, Hong Leong new fly line. Meanwhile, the massive U.S. investment in the short term quickly enter the domestic refrigerator market, among the leading enterprises.



Which Hisense Kelon After 3 years of re-running after last year welcomed the refrigerator market in the rapid development of overseas exports adverse economic gains across the board, domestic



Sell Steady growth. The new Hong Leong Singapore flight since the transfiguration of investment holding companies, the market development of new products, a marked slowdown in the pace of industrial layout, or even want to be re-sold once heard the news. The Chang-Meiling's mergers and acquisitions, mergers and acquisitions that year were achieved, then development, then double the seamless connection, even in the Meiling existing advantages in products and technologies into the market Changhong layout, new impetus to the new network development, etc. .



The United States launched a major in



White Layout strategy, they quickly cut into the refrigerator through the acquisition of Hualing market, it launched a high-end beauty brand development in the refrigerator market, out of a differentiated, complete coverage of the new growth path. To look forward to that beautiful through the establishment of the China Group of the refrigeration equipment



Marketing Headquarters, the original air-conditioning market in the accumulation of the advantages of resources, rapid radiation to the refrigerator market, contributed to the U.S. market in the refrigerator forward acceleration.



Haier refrigerator area decades in the layout, develop, culminating in the global refrigerator market, "big brother" status, short-term Nei Haier's leadership position in the fridge is also difficult to go beyond the global rivals. Haier from China's first upgrade to the success of the world, but also aroused Hisense Kelon, Midea, Meiling refrigerator industries in the pace of expansion and development of passion.



Since last year, three policy development effort with the home appliance industry, China's top five giant refrigerator with the countryside,



TM to Two policies to achieve urban and rural levels in the domestic market coverage, and take the initiative in the market.



Contest to see overall strength of enterprise



Reporter noted that the current five refrigerator giant new army to leave the industry and small business market space is very small. Although there currently on the market as Omar refrigerator,



Zhejiang Cixi refrigerator up to more than 30 new army enterprise markets, this does not mean the refrigerator market still more room for growth.



Industry analysts point out that on the one hand, these large enterprises have accumulated many years of competition in the market a higher brand awareness, build a sound marketing network platform, and the market for urban and rural levels, providing a different price, different features, different features product solutions. This makes it difficult for many industries new army make an issue of price.



The other hand, appear in the market in recent years new army, before processing all rely on OEM, OEM business of overseas foundation for survival, despite the accumulated in the manufacturing part of good process management advantages, but the basis of lack of brand, marketing advantage.

Tips: Air

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buy Air conditioning Well, in order to have taken in the hot summer, cool, so first is discomfort. Of course, comfortable body, mind should be comfortable, so that the minimum rate of play wallet thin, is the ideal. For this ideal, when buying more air conditioners to consider some questions, a word that is what air conditioning is the most suitable? This week, researchers Shenzhen measuring quality testing, EMC testing, senior engineer Lou Jianming pointing January 2 for you.



Consumer Q: house rooms of various sizes should be determined according to what the appropriate air-conditioning? 80cc kit

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Experts Return Weapon: first need to consider the specific circumstances of the room. First, the air conditioning cold (hot) load should use the space for the room. Average family, the required cooling load per unit area per square meter 140W? 170W, the required heat load per unit area per square meter 200W? 230W. A representative of the refrigeration air conditioning (heat) capacity is 735W. In accordance with this standard to select the number of horses the size of air conditioning on it. Second, the type also suitable for room air-conditioning space. Such as window air conditioners more room for small area, split wall-mounted air-conditioning for an area of less than 15 square meters room, cabinet and the ceiling for a bigger room air-conditioning, mobile air conditioning suitable for local cooling.



Tips: Window air conditioner is the indoor and outdoor machines into one, easy installation, usually cheaper, but easier to install because the location of resonance noise; split wall air-conditioning installation location easy choice, less noise; split a rectangle and the ceiling air-conditioning power, wind and strong, but the number of large air-conditioned horses, large volume, the price is high, there are certain requirements for the installation location; mobile air conditioning are free to move, but noisy, less use.



Consumer Q: Apart from the size of choice for room air conditioners, air conditioning there is no other judge value for money standards?



Experts Return Weapon: buy air time, consumers still have to clear the main role of air-conditioning refrigeration and heating, in other words, it should be the overriding concern: the case of the same cost, air-conditioning cooling or heating capacity bigger the better. The total cost of air conditioner is divided into two parts, the purchase cost of air conditioners, mainly in air conditioning products and service quality, the purchase cost-effective air-conditioning; second is the use of air-conditioning costs, such as power, from here consideration should buy energy efficient products. View of the current products, energy efficient inverter air conditioner equipped with features, but the purchase costs are high, follow-up services lags behind. This was reflected in the frequency used in air conditioner is not mature enough, maintenance personnel training is not in place, conversion technology, the reliability of key components so bad.



Tips: Be sure the cooling capacity to adapt to a certain room size, air conditioner cooling capacity over teenager making a long-term continuous operation, damage the life of air-conditioning, increased power consumption. Excessive air conditioning refrigeration makes frequent start / stop switch, the frequent start / stop switch to increase the air conditioning control systems, compressors, etc. fatigue, shortened service life, increase the probability of failure is not conducive to using security requirements, so that air conditioning enough on the line, on the cooling capacity not grandiose.



Consumer Q: Not only cost-effective, but also demands high energy efficiency, so the air conditioning really do not know how to choose, air quality and services difficult to see a clear time of purchase, and whether the power-saving air-conditioning I am afraid to use only after it!



Experts Return Weapon: consumers should pay attention to the quality in the air conditioning is the air conditioning energy efficiency ratio, cooling capacity, cooling power consumption, noise, safety and reliability of the products meet the national standards are to protect the natural and relevant channels of information inquiries. Product quality, the quality of service can not be ignored, consumers need to consider three aspects: quality installation, consumers can check to install the company's eligibility information and installation service quality and reputation of the industry such evaluation; Warranty Services commitment to quality should be require the relevant documents, including quality assurance services, air conditioning parts inventory, service programs and services for network connection phone calls and complaints; also need regular maintenance approved the content and quality of service undertaking.

Bsh Home Appliances Hc Network To Cover The Event Marketing Manager Zhu Ping

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photo: BSH Home Appliances Marketing Manager Zhu Ping



Bosch The new refrigerator metal texture vinyl tarp

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Stainless steel Drawing panel, Apollo hand screen, access to international awards, within the Preservation of Bosch in 1988 on the successful development of preservation technology, access to 7-15 days of shelf, can precisely control the temperature and moisture, will not be lost. In addition, the new refrigerator cooling effect is very strong, cooling capacity will be faster than the average refrigerator, you can quickly lock nutrients.



Learned Bosch style, we also present at the scene of Dr Electric



Sell Manager Zhu Ping. HC Network : Comparison of the current confusion of small household appliances? I ask how do you see the problem, Bossi will enter this market?



Zhu Ping: Bossi will enter the small household electrical appliances in the next year. Because of small household appliances Bosch is a very strong project. I think this confusion is for the domestic small appliances



Brand More, the middle and low product more, Bosch mainly small household appliance market in Europe to improve market-oriented style. Bosch now has its own factory to produce small household electrical appliances, but most are their own internal use, as well as most of them are exported.



HC Network: Bossi where the products are breakthroughs in technology, but also the recognition by consumers?



Zhu Ping: The Washing machine Market, we understand that most clients want laundry time can be shortened a bit, so Bosch to understand the market, developed by washing each time washing clothes in the wash to ensure the same time will have control of 60 minutes, the shortest a In the 39 minutes to complete. Energy, water, electricity is a big problem, Bosch to do so, both for consumers to save water resources, and also saves power consumption.



HC Network: Bosch introduced this year new refrigerators have any particular, whose main style of expression?



Zhu Ping: Bosch is a passion to enjoy life's colorful style created the appearance of their products. Products in the refrigerator, we have several new products this year, mainly, red, beige, dark blue, white, silver and other colors are different, consumers can make appropriate choices based on different preferences, which mainly highlights several color characteristics of the refrigerator, because the consumer electronics market is also very difficult to have such a leap of color, so it was a very colorful this year, the color of Bosch as a good selling point. And above in the design of our products are award-winning Europe, has been recognized by design. New product launch to the present, often reflecting the still very good, 51



Golden Week Sales also reached a season high for one year.



HC network: If you look at how future development trend of refrigerator?



Zhu Ping: It is now mainly rely on the refrigerator's ability to win market freeze. This is very easy, but if the food cold in a very short period of time through is a very important part of the refrigerator because refrigeration capacity can prove



Compressor The ability of the comprehensive capacity of a refrigerator can be reflected in the cooling capacity, so there can be rapid cooling Bosch refrigerator and quickly through the food cold.



HC network: If you have any hope to participate in the show?



Zhu Ping: I hope to show what the brand and the strength of Bosch, but also hope to show our new washing machines, refrigerators and other products. Our booth was able to gather so many people, I believe that first, because our brand, there is little or because our products.



HC Network: Do you think ice wash market



Competition The main expression? Zhu Ping: It is not reflected in prices, mainly rely on the product features and technologies are in the exterior design of conquest customers. For this, Bosch is very well done.



HC Network: Do you think Bosch and



Siemens Refrigerator will be competition? Zhu Ping: Siemens refrigerator is mainly reflected in the "mature men," the feeling of charm, while Bosch refrigerator is mainly reflected in the brilliant color of the above, so speaking from the brand is very different from us, so competition is there, however, mainly depends on customers to choose the kind of style. Our positioning different, so do not worry about that.



China International Consumer Electronics Show in May 10, 2006 in Beijing Exhibition Center opened, more than 200 household electrical appliance enterprises from across China attended the exhibition, including



TCL , Haier , Beauty, Oaks And other famous enterprises to participate, including



LG



, Siemens, Hitachi and other international big brands. HC Home Network is for you to do live coverage.

Lighting Industry Business Experience, "winter"

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After several years of development, China has become the world's largest producer of lighting appliances and exporter. Light industry output in 2007 reached 180 billion yuan to 2000 billion yuan, the export share of the 125 billion dollars. However, by 2008 China's macroeconomic situation is grim, human costs, RMB appreciation, the real estate market downturn ... ... these negative factors and the lighting of the huge export industry, are constituted of pressure. Recently, the reporter interviewed Deputy Secretary General of China Association of Lighting Doulin Ping, in his view, the lighting industry has now entered the "boring on" Firms should be psychologically prepared, ready to "winter."



Lighting industry into the "boring period" light bulb changer kit

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Due to the impact of macroeconomic and lighting company in 2008, facing unprecedented challenges, lighting, electrical appliances industry is very optimistic about the situation, it is a fact recognized by the industry. Person is expected in 2008, lighting industry will be about 30%% of enterprises face closure. Lighting in the home, along with the housing market downturn, the home decoration industry is being affected, and lighting market, sales are very sluggish, this phenomenon was particularly prominent cities; in engineering lighting, With the national energy saving policy, further implementation, a lot of city lighting engineering triumph and not as in previous years, office lighting fixtures have also been various restrictions, it has to a certain extent, affected the lighting appliance market. Correspond with the market decline is the production sectors of the lighting difficulties. Many practitioners said that raw material prices, labor costs, profit margins narrow, increased costs lead to market prices of many lamps in general increased by 10%% 30%%. Part of the cost pressure on manufacturers have transferred to the sales channel, exerted pressure on the current distributors.



Relative to the domestic market and export situation of enterprises lighting seems to be more negative. The United States as China's main export markets lighting, is currently facing the sub-prime crisis affected China, the export market shrinking rapidly. Doulin Ping told reporters that the export growth rate during the first half decreased lighting companies, mainly energy saving lamps for the decline in exports, some companies already lower than the double-digit growth rate, and this situation could go on forever. In addition, many companies even if exports remain unchanged, its margins have also been very limited. As the number of foreign enterprises in the early and signed orders for the whole year, and now the appreciation of the yuan, its profits have been close to zero, can earn the respect of the export tax rebate only, but had to continue to fulfill the contract. In this case, some companies have in transition, given by the exports to domestic sales, which virtually has intensified competition in domestic markets. Doulin Ping said that prior to the export business mainly because many enterprises have been and are based on OEM way, the lack of marketing channels, but also coincided with the highly competitive domestic market, domestic sales of its switch to the road it may not be smooth.



"Winter" reflects the immaturity of the industry



Lighting industry in China despite a long history, however, compared



Home Appliances And other industries, still very immature. Doulin Ping, at present domestic enterprises have tens of thousands of lights every year, hundreds of small business failures, but this year they have far more small businesses rise. Lamp itself, the technical threshold is not high, competition is a bit confusing, product homogeneity serious, enterprises often imitate each other's status will appear. Usually a company just launched a best-selling light, it will quickly be put on all manufacturers copy sales outlets. Such an industry status quo, apparently do not have to experience the "baptism" capability.



Olympics



Works on China's lighting industry is an opportunity, but in Olympic venues in the proportion of national brands account for much? Doulin Ping told reporters that most of the Olympic stadium lighting products from leading foreign and domestic lighting brands share about 20%% about. In contrast, the gap between domestic and foreign brands is quite large. The problem of domestic products is reflected in three aspects: first lamp itself, the lamp reflector, and lighting, domestic brands still difficult to meet international standards; second light source, light efficiency, power and longevity compared with the foreign brands There are some gaps; third design level, such as arrangement of aiming point, is not good.

Flat Panel Report: Failure Rate Of 10% Of The Second Charge Into Focus

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2010 years of Chinese Flat Panel TV To maintain stable growth, product performance and features rapid innovation. The first quarter of 2010, LED,



Internet TV Have become mainstream products, at the same time, also exposed a large number of products and services, lack of problems, also raised new flat-panel TV business requirements. silk throw pillows

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China Electronic Chamber of Commerce since 2005, Chinese urban consumers purchase and use of flat-panel TV a continuous state of research in 2007, flat-panel TV into the scale of growth stage, consumers concerned about product quality flat-panel television and enjoy high level of after sales service consumer demand picking up gradually, in 3? 15 Consumer Rights Day, flat screen TV quality and after-sales service norms will be the common consumer and media attention. China Electronic Chamber of Commerce, Office of Consumer Electronics investigation carried out under the flat-panel TV products on a regular basis consumer satisfaction survey of Chinese urban consumers on flat-panel TV has a status, usage, service satisfaction and other aspects of the situation analysis. And LED, the Internet television service demand times summarize the characteristics and induction. Form a "flat-panel TV by 2010 and after evaluation of consumer satisfaction with the report."



1, flat panel television home does not issued a high failure rate of 10%, excluding man-made factors still accounted for 7.6%, improper



Sample survey data: the present stage, the family has been in the urban consumers to buy flat-panel television, there have been failures in the ratio remained at 10%, excluding man-made improper, since the failure of the product itself still causes 7.6% rise. Ministry of Industry and digital TV standards compliance testing center in 2009 were purchased from the market the first 50 products, including 2 sets of black screen problem occurred, failure was 4%. Flat-panel TV product reliability problems caused by the television industry and production companies to survive. Lack of reliability standard products, with the use of time, its performance into a parabolic rate of decline quickly, resulting in frequent quality problems, while bringing enormous pressure to after-sales service.



Figure 1: The failure rate of urban households the level of flat-panel TV?? Sub-brand



2, "second charge" into the new



Complaints Focus To handle complaints under the China Electronic Chamber of Commerce platform for data, screen failure in 2009 is still the most complaints, accounting for 28.94%, but compared to a decrease of 7.26 percentage points last year,



Sharp , Samsung, Panasonic has improved the reliability of the screen manufacturing process. The second complaint charges become the latest hot spots, mainly in flat-panel TV stand, pendant secondary charges, consumers in the installation of flat-panel TV to buy before the television in addition to payment of fees, such as normal use need to buy the base or secondary pendant, Haier and other companies have to cancel the second charge into the base, choose a rack two ways.



Figure 2: Urban Family Flat TV Complaints Statistics



III Plasma TV Complaints probability is less than LCD TVs



This stage, Chinese households have a flat-panel TV types constitute, LCD TVs accounted for 85%, 15% Plasma TV, China Electronic Chamber of Commerce complained web statistics, flat panel TV LCD TV complaints complaints accounted for more than eight, plasma complaints accounting for 13. Through the LCD TV and Plasma TV market share of complaints as well as the proportion of conversion ratio, plasma TV LCD TV less than the probability of complaints. Proved from the other side of the Panasonic,



Changhong Plasma TV brands such as relatively high level of product reliability.



Table 1: Urban LCD TV, plasma TV complaints probability of project