Bsh Home Appliances Hc Network To Cover The Event Marketing Manager Zhu Ping

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photo: BSH Home Appliances Marketing Manager Zhu Ping



Bosch The new refrigerator metal texture vinyl tarp

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Stainless steel Drawing panel, Apollo hand screen, access to international awards, within the Preservation of Bosch in 1988 on the successful development of preservation technology, access to 7-15 days of shelf, can precisely control the temperature and moisture, will not be lost. In addition, the new refrigerator cooling effect is very strong, cooling capacity will be faster than the average refrigerator, you can quickly lock nutrients.



Learned Bosch style, we also present at the scene of Dr Electric



Sell Manager Zhu Ping. HC Network : Comparison of the current confusion of small household appliances? I ask how do you see the problem, Bossi will enter this market?



Zhu Ping: Bossi will enter the small household electrical appliances in the next year. Because of small household appliances Bosch is a very strong project. I think this confusion is for the domestic small appliances



Brand More, the middle and low product more, Bosch mainly small household appliance market in Europe to improve market-oriented style. Bosch now has its own factory to produce small household electrical appliances, but most are their own internal use, as well as most of them are exported.



HC Network: Bossi where the products are breakthroughs in technology, but also the recognition by consumers?



Zhu Ping: The Washing machine Market, we understand that most clients want laundry time can be shortened a bit, so Bosch to understand the market, developed by washing each time washing clothes in the wash to ensure the same time will have control of 60 minutes, the shortest a In the 39 minutes to complete. Energy, water, electricity is a big problem, Bosch to do so, both for consumers to save water resources, and also saves power consumption.



HC Network: Bosch introduced this year new refrigerators have any particular, whose main style of expression?



Zhu Ping: Bosch is a passion to enjoy life's colorful style created the appearance of their products. Products in the refrigerator, we have several new products this year, mainly, red, beige, dark blue, white, silver and other colors are different, consumers can make appropriate choices based on different preferences, which mainly highlights several color characteristics of the refrigerator, because the consumer electronics market is also very difficult to have such a leap of color, so it was a very colorful this year, the color of Bosch as a good selling point. And above in the design of our products are award-winning Europe, has been recognized by design. New product launch to the present, often reflecting the still very good, 51



Golden Week Sales also reached a season high for one year.



HC network: If you look at how future development trend of refrigerator?



Zhu Ping: It is now mainly rely on the refrigerator's ability to win market freeze. This is very easy, but if the food cold in a very short period of time through is a very important part of the refrigerator because refrigeration capacity can prove



Compressor The ability of the comprehensive capacity of a refrigerator can be reflected in the cooling capacity, so there can be rapid cooling Bosch refrigerator and quickly through the food cold.



HC network: If you have any hope to participate in the show?



Zhu Ping: I hope to show what the brand and the strength of Bosch, but also hope to show our new washing machines, refrigerators and other products. Our booth was able to gather so many people, I believe that first, because our brand, there is little or because our products.



HC Network: Do you think ice wash market



Competition The main expression? Zhu Ping: It is not reflected in prices, mainly rely on the product features and technologies are in the exterior design of conquest customers. For this, Bosch is very well done.



HC Network: Do you think Bosch and



Siemens Refrigerator will be competition? Zhu Ping: Siemens refrigerator is mainly reflected in the "mature men," the feeling of charm, while Bosch refrigerator is mainly reflected in the brilliant color of the above, so speaking from the brand is very different from us, so competition is there, however, mainly depends on customers to choose the kind of style. Our positioning different, so do not worry about that.



China International Consumer Electronics Show in May 10, 2006 in Beijing Exhibition Center opened, more than 200 household electrical appliance enterprises from across China attended the exhibition, including



TCL , Haier , Beauty, Oaks And other famous enterprises to participate, including



LG



, Siemens, Hitachi and other international big brands. HC Home Network is for you to do live coverage.