How to reach general illumination LED lighting market

Low-carbon life principle embed, LED light source favored. Cashier Display Technology Co., Ltd., Chairman of Suzhou Liangbing Wen delivered a speech entitled "LED light on how to enter the general lighting market", the LED light source technology and product development situation was described, the LED light source performance, price, and cost-effective with traditional light sources comparison. Although the LED light source that is new, the application of traditional markets and products, will almost certainly have to go through traditional marketing channels, have an opportunity to build and market access through new channels, insightful perspective to those in the sector caused widespread concern.


    LED as a new and most promising light source, has drawn increasing attention. LED from the early general instructions only as a small lamp, used as television sets, tape recorders and other appliances on, and today is widely used for outdoor display, traffic signals, automotive tail lights and landscape lighting, and street lighting and are beginning large-size LCD backlight light source, has experienced almost 20-30 years, their rapid development is obvious. Especially in 5-10 years will enter the LED general lighting market is expected to affect the hearts of countless satellites excited, there are many ambitious people want to contribute in this area, or to participate in the historic flood of them. It is exactly because a lot of manpower, material inputs, which makes LED lighting technology and market development very rapidly in recent years.


    Status LED lighting technologies and products
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    High-power LED light efficiency research and development have reached 161lm / W, while the production of LED light effect most of the range of 80-120lm. Lighting products are including LED, there are drivers and lamp parts. The current high price of LED lights to three watt LED cup lamp as an example, the luminous flux in the 120-200lm, price of approximately 80-100 yuan. The average cup of halogen lamps, 20W luminous flux of about 320lm, while prices in the 2-10 yuan.
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    LED light source compared with conventional light sources


    LED lighting products as the biggest weakness is the luminous flux of a cost of nearly a linear relationship with. This allows high luminous flux LED light source in high cost areas, low cost. Therefore, pre-marketing should first consider the application of the low flux of the market, such as 200-800lm application requirements. The scope of this flux, in the current level of the corresponding LED light efficiency about 3-15W of electric power.


    LED light source to enter the general lighting market


    Applications for traditional lighting market, LED light can not escape the existing sales channels. Because no matter what you are a new light, as long as the target customer is the same product from the manufacturer to the user through the process should be the same. It is currently considering the most is how to replace the existing light sources, including incandescent, glass lamps, compact fluorescent and linear fluorescent lamps, etc., and these sources of sales channels has been formed and fixed. So to replace the LED light source are bound to go through the existing sales channels. The main driving forces of the sales channels depends on price, reputation and service. Various light sources may be different market channels, Take the indoor lighting product sales, the daily wear and tear type of products, such as energy-saving lamps, lamp glass, light bulbs, flashlight, etc., the dominant channel for the professional lighting market, building materials supermarkets, consumer supermarkets, convenience stores, hardware stores, network marketing, etc., and hidden channels is the property management company (domestic class and business class), Municipal Corporation; for home lighting products, such as ceiling lamps, wall lamps, table lamps, floor lamps, kitchen lamps, children lamps, mirror front lamp, low-power local lighting product (downlights, spotlights, lighting grid), and their dominant sources of professional market, building materials supermarkets, household appliances supermarket, furniture store Network Marketing, and hidden channels is the home improvement company, buy (on-site Promotion, Internet Group buy), Electrical (installation and decoration company team), etc.; commercial lighting products such as downlights, spotlights, lamp panels, gold halide lights, the dominant channel for the professional market, and hidden channels have home improvement company, and tool companies, design institutes, electricians, property management (home class and business class), advertising, exhibition design, lighting design companies; functional lighting products, such as eye-protection, Yuba lights, eye-protection channels are dominant professional market, building materials supermarkets, consumer supermarkets, bookshops, optical shops, furniture stores, appliance stores, children's goods stores, schools, shops, Vision Care Product Marketplace, Network Marketing, its hidden channels have Eye Hospital, the parents will promote (promote joint health products, such as back back good, myopia treatment instrument) and so on.


     LED as a light source, because of its high cost, but by now the advantages of optical efficiency and life is difficult to enter the mass market. However, government support, it can be to promote the project in the form, do the Government's demonstration project to promote product sales projects, such as the current street project. To develop general lighting market, the first consideration should be the application of low-flux sites. In the technology is mature and price the right time, in the promotion of high luminous flux of lighting applications. In addition, attention should be paid the existing channels for LED lighting lighting the understanding and acceptance of, because most of the alternative source is to go through existing market channels into millions of households. LED light source in the rapidly growing challenges also exist, with time and results to witness.

80 × 40G DWDM expand information highways

Currently, high-speed large-capacity DWDM system in the major


Telecommunications Business operators, the new backbone transmission network used more and more common, the improvement of network bandwidth for the transmission play an important role, especially in applications around the start of a number of DWDM technology innovation,



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Package Including IP OverDWDM technologies mature, DWDM metro applications with the conditions and other factors, to DWDM market prospects brighter.








  Called DWDM, optical fiber transmission spectrum is to be divided into a large number of non-overlapping wavelengths, each of wavelengths are supporting a high-speed








Communicate Channel. DWDM capacity of today's business applications are Gb / s level, while the 40Gb / s systems have achieved commercial rate. By DWDM, single fiber may have multiple transmission channels, each channel can have different rates and in different formats. Thus, DWDM provides








Service Is not only a high-speed, but also flexible. Currently, DWDM in commercial applications is a single fiber channel can be multiplexed 80-160 months, the world's several major manufacturers have announced








Cloth Single fiber multiplexing 160 channels have been commercially available. Therefore, the current capacity of a single fiber has been up to Tb / s order of magnitude. Therefore, we can predict based on DWDM optical transmission backbone network will be the primary means. Moreover, DWDM in the MAN will be applied, primarily because of the short distance from metro, the requirements for the device is relatively low, making the cost of DWDM decreased significantly, while providing DWDM-based and transparent wavelength services can be flexible transmit signals in any format to meet the MAN business variety and flexibility requirements.








In addition, IP Over DWDM technology has been rapid development in the forthcoming high-speed routing


Switch DWDM technology combined with the optimization of production IP


Optical Network ? Optical Internet. To carry through an optical Internet IP will be one of the most suitable for development. Mainly due to the IP backbone








Router And DWDM wavelengths directly connected to high-speed IP network can reduce the control and management complexity. IP OverDWDM to select the optical wavelength routing networks, with the transmission rate, data format and modulation transparent and compatible with existing communications networks, there are scalability and reconfigurability and other advantages.








It is understood, SCNB as Siemens Fixed-line products in China, the main force in DWDM equally uphold the solid strength of Siemens, its DWDM optical networking products in China have played an important role. Currently, SCNB of DWDM products SUR








PA SShiT7500 automated DWDM transport platform has been in the global optical communications network in a large number of applications received by the customer recognition.








SURPASS hiT7500 are forward-looking optimization of DWDM transmission platform for the establishment of a regional high-capacity, long distance and long distance (ULH) network. Platform for each channel transmission of up to 10Gbit / s, has been well extended to 40Gbit / s channel capacity to prepare, so do not need to invest capital to build other platforms for different applications. System constituted by a number of network elements, including: optical transmission terminal (OTT), optical line repeaters (OLR), Optical plug








Multiplexer (OADM) and optical communication unit, to provide multiplexing of the wavelength converter modules. In addition, the system comes with optical protection card; support the complex network elements, such as OTTC (a network element contains a wavelength converter and transfer terminals). The platform has a variety of capacities and performance standards to meet the various needs, such as: 160 channels, up to 3,000 km, speed up to 10 Gbit / s; 100% OADM can be upgraded to all-optical cross-cutting machine for fiber-optic networks; comprehensive fiber performance








Monitor , Fast pre-emphasis and link control techniques, using the integrated optical properties


Analyzer Upgrade to channel; optional Raman


Amplifiers And EDFA Pump Pu upgrade; tunable wavelength converter including a full C and L band (80 wavelengths), to provide transparent end to end quickly reduce the spare parts business and investment; the most advanced band FEC / EFEC technology to effectively improve the system performance; reference G .709 subnet through the supply end to end multi-vendor wavelength.








SURPASS hiT 7500DWDM platform, a lot of functions in terms of network managers have more choices. Platform








General Feature can save Staff training Time and cost, network operators can simplify and reduce the variety of spare parts. The modular characteristics of the system can be optimized network solutions needed to reduce the number of network elements, thereby reducing the CA








PE X and OPEX. DWDM platform for forward-looking, the system is well handle 40Gbit / s / channel capacity of the preparation. The system footprint is small, can save operating costs. Meanwhile, SURPASShiT 7500 can be customized for different applications, thereby reducing the investment in DWDM technology.








SURPASS hiT 7500DWDM platform is 100% OADM technology, transparent optical network can reduce the cost of electrical regeneration, and remote configuration 100% OADM can change the direction of data flow through minimal user input to meet business needs. This technology uses a highly automated system OPA can quickly upgrade the new business, cost savings in OPEX. Remote software downloads can be SURPASShiT 7500 version of the upgrade without affecting normal operation. Support 10Gbit / s wavelength converters and repeaters, as well as 10 Gbit / s wavelength converters and multiplexers for 2.5Gbit / s rate of business integration. And support for all common protection mechanisms.








SURPASS hiT7500 support a variety of network structure (point to point, ring and mesh), and allows various types of business through the wavelength conversion in DWDM layer adaptation. It is an optical fiber, multiplexing multiple wavelengths (up to 160 waves), and the composite signal light amplification. It is because of SURPASShiT 7500 platform has a high degree of system flexibility, so it is suitable for regional link (500-800km) and ULH links (3,000 km) of low-cost platform that can run well to meet the operators using a variety of link length of the various needs of the network.








SURPASS hiT 7500DWDM platform for many new features, such as using multi-wavelength band stop filter based on a flexible 100% OADM, and thus does not require direct access to the upper and lower wavelength pre-planning; the introduction of 100% OADM concept, the future network can expand to a transparent optical network node (photonic switching systems); platform is built using OPA technology-enhanced optical performance monitoring, optical power measurements in accordance with pre-emphasis and support for fast link control, automatic operation channel control and fast upgrade; based IEEE802.3ae standard, 10 Gbit / s wavelength converter support STM64/OC-

Germany to air to water heater special for two Eric Tsang, "Entertainment on the"

Yushu in Qinghai Province on April 14 earthquake, the disaster has touched the hearts of the people, following the CCTV "The feelings of Yushu, Great Love - a large earthquake relief fund-raising activities, special events," donations for the disaster raised 2.175 billion yuan, the Hong Kong Performing Arts Association has initiated the "emotional ties to show business Yushu Care Action" fund-raising party, is scheduled for April 26 at the HK Coliseum.


    Coliseum show that mass response Artists


    The numbers are staggering the face of disaster and post-disaster critical situation, the community are dedicated to aid. According to Hong Kong media reported that nine is a local performing arts will be on April 20 held a meeting behind closed doors to discuss the Yushu in Qinghai Province held a large fund-raising party "emotional ties to show business Yushu care operations." Tsang, Gordon Chan, Teddy Chen and "Stephen newsmakers involved in corruption cases," Chin and other related producers, decided after discussion in the April 26 show in HK Coliseum.
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    15:00, "Department of Yushu love love show business operations" of the Executive Committee members with nearly 60 artists, Wan Chai, Hong Kong held a press conference, Tsang said at the meeting, "the Hong Kong entertainment industry once again united behind the scene personnel to launch, will be 26 held at the Coliseum a charity extravaganza, hopefully the performance will call out the various units of the hand of love to give the victims in Yushu continuing encouragement and spiritual care. "
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    In addition, Eric Tsang Qianri Wan appeared TVB City Video also provided details: "Welcome to the world television broadcast, as long as we are interested in free (program), program length will depend on the artist application determined by the number performed, but preferably not more than 23:00, or be fined money. "Chin is responsible for what? "He is the director of the night."


    Party funding Peter Lam 1 million donation


    Fund-raising activities will be held at the Hong Kong Coliseum, performances, production costs have to assume it was, it was known, Media Asia head Peter Lam will donate one million dollars as expenses.


    According to Tsang said, "to do before because of the Hong Kong Coliseum concert, the costs can save up the stage and another, Peter Lam has agreed to donate one million dollars as expenses." Tsang also called on the public to support this fund-raising activities: "Tomorrow, hope money and sponsorship, such as sponsoring the day's lunch boxes, water and dragon spruce, because we all want the funds raised, every cent is used for disaster relief areas. "


    Media, the Hong Kong TVB Jade, Jade HD stations and news stations, starting from 10 o'clock yesterday morning broadcast hit the situation. ATV yesterday morning at 11 am in total Taiwan Taiwan memorial, artists, colleagues and spontaneous participation of a minute of silence for the deceased. Abalone from the static, Xiao-Jing Qi Dai-and representatives of other artists, as well as a public employee in the management of ATV under the leadership of spontaneous donations to the disaster area, all donations will be directly submitted to the Hong Kong Red Cross to support disaster relief efforts.


    Recorded in "hand with heart" response in Hong Kong singer


    As "emotional ties to show business Yushu care operations", Hong Kong artist also created the theme song "Hand with Heart", by the composer Lowell Lo, Poon good songs, singing stars. It is reported that 9 pm tonight, the activities of the Executive Committee will set a public artist for the theme song recordings, all the singers and artists will attend the recording spontaneous activity.


    As for who will attend the fund-raising activities? Tsang said that was still contact. However, Chan is busy rehearsing the Expo has been rescheduled position will try to come back, also promised to appeal to Hollywood movie stars donations; just Qinghai Alan Tam also expressed the hope that return to participate in the evening's performance. Eric Tsang also revealed a number of artists are in contact, if there are living in Qinghai Province, will send photographs of their crew to the local disaster relief situation.

LCD TV market also saw price cuts

2004 in the second half, LCD panel TV price cuts lead to lower prices of LCD wave. Also lit LCD TV and plasma TV competition for high-end market, the fuse of war. With the low-end television profits dropping lower and lower, the TV manufacturers have shifted the focus of high-end market. The current high-end TV products to the main plasma and LCD TVs.



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In 2000, when the plasma television has a big screen with extraordinary texture to conquer the world's consumers, 40-inch screen can light hanging on the wall, so used to seeing this huge volume of CRT and rear projection TVs that people was pleasantly surprised. Plasma TV is almost invincible, even as the patron saint of the new living room. But soon, plasma TV high voltage high power consumption problem for a lot of people can not stand, 1 million hours of short life expectancy, to be his fatal weakness. Moreover, it was at an altitude of 2500 meters above normal, which makes a lot of day to watch the life of the people unbearable. At this point, 30-inch LCD television commercial began to appear a little high-end market share changes. Subsequently, the LCD TV's amazing progress in technology, increased its high-end television market more competitive. Basically, the current mainstream LCD TV products reached no less than 170 degrees viewing angle. Many LCD TV's response time reached 13 ~ 16ms, full-motion video display can be solved in the process of blur and smearing. The market within the 30-inch LCD TV has a very rich variety, and higher cost, but more than 30-inch LCD TV into a large screen display in the field of consumer time is relatively short. Until 2002, the company began to introduce the corresponding big-screen LCD TV. The main current supply is 32-inch and 40 inch. As the cost of LCD panels account for 50% of the product cost, regardless of screen size products, high costs make the price much higher than LCD TV, plasma TV. Therefore, the lower panel costs, as LCD TV and plasma TV price competition in the key.





In the second half of 2004 to the end of 2005 a total of 11 new production capacity, including 5,6 and 7 on behalf of the production line will start production. 5th generation production line, tripled, Sharp, Samsung, LG and other enterprises 6th generation panel production line also has put into mass production now No. 7 on behalf of the panel to the current 6th generation panel production line of the substrate size can be read in one year output of 20 million 17-inch monitor panels can produce about 4 million 32-inch LCD TV panels. Increase productivity, lower prices of LCD panels have become possible.





From July TFT-LCD panel has been suspended since early last year, rising to the pattern of entering the accelerated decline in mid-stage 78 large-size LCD panel two more in June dropped by nearly 30 percent, well above the original number of institutions and 20% anticipate a decline in the second half, according to iSuppli latest statistics show that on Aug. 17-inch monitor average selling prices of some low-end products for the 226 U.S. dollars 205 U.S. dollars or even dropped an average of 15-inch monitor panel prices drop low-end products for the 180 U.S. dollars to 173 U.S. dollars lower consumption weak lead stocks rise after sluggish demand and the supply side, increasing production capacity makes the TFT-LCD industry this year, industry excess rate rising leading to price reversals since April 2004 since the demand growth slower than expected and new capacity are emerging supply large-size LCD panels have a surplus of excess rate iSuppli said panel Q2 6.4% to 9.3% in Q3











Mainstream LCD TV








LCD TV cost reduction, whether it is reflected in the sales end? HC International Institute for household appliances according to monitoring data show that the small size of the 15,17-inch reduction is not large, less competitive products is its one of the reasons to keep the price. The mainstream LCD TV sizes 30 inch, 32 inch prices down in varying degrees. 30-inch LCD TV or even below the average price of 200 million yuan mark, a strong increase of the price of LCD TVs and plasma TVs competitive chips. This price, in the LCD TV market is not everywhere, only a few brands of one or two models in this price level. Therefore, the LCD TV is really into people's homes, have to wait for some time.

The plight of China's agricultural film industry much

China Suppliers


HC plastic mesh News: Plastic sheeting Mainly refers to the greenhouse film, plastic film, with film and livestock, increase in agricultural production and play an irreplaceable role. It is understood that China ranks first in the world production of agricultural films, plastic sheeting above-scale enterprises in 2007 output reached 960,000 tons, is the world's 1.6 times the sum of other countries; achieve consumption of more than 1.2 million tons.






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CPPIA agricultural film, according to special committee to incomplete statistics, the whole industry of plastic sheeting over 1,000 manufacturers, production capacity of 200 tons, of which production capacity of about 60 million tons. China is the world's thin plastic sheeting countries with the highest level of production, the production of various plastic sheeting complete range of products, its width from 0.5 m -20 m, with longevity, flow drops, thermal insulation, anti-fogging, anti-bacteria, transfer light, high light transmission and other functions of the various single-layer, multi-layer greenhouse film, flow drops, weeding, warming, degradation, pest control and other functions of the film has been widely used, many of them with Chinese characteristics, suitable for national conditions and international competitive innovative products, product quality, technical part has reached the international advanced level. Three issues will be resolved
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Low capacity utilization According to China Chemical Industry News reported that China's current corporate average operating rate was only about 60%, 90% over the same period in previous years, the operating rate falls far short. Rough statistics, this year from August to September, China's agricultural film production up by about 50%.








China Plastics Processing Industry Association of plastic sheeting special committee chairman Han coherent introduction to the first half of August, crude oil prices rising fast, agricultural film raw materials Polyethylene Sharply higher prices resulting increase of the farm production costs. As a result, plastic sheeting prices remain high, the enthusiasm of farmers to use plastic sheeting setback, resulting in reduced demand for agricultural film. But after mid-August, despite the plastic sheeting prices plummet as the price of plastic raw materials, but the dealers and farmers by "buying up not to buy or" psychological dominance, but do not want to enter the market procurement, resulting in the farm price fell more more difficult to sell the anomaly.








Low market share of high-end products


The farm sector as China with low barriers to entry, workshop-style production impact on the poor quality of agricultural film market. According to statistics, China's agricultural film market, only 2% of high-grade plastic sheeting, plastic sheeting, 20% mid-range, low-grade plastic sheeting up to 78%; while the developed countries, agricultural film market, accounting for 20% of high-grade plastic sheeting, plastic sheeting, 50% mid-range , only 30% of low-grade film.








Low grade agricultural film market share, mainly by two factors. First, agricultural film in China more than 1,000 manufacturers, 90% are small enterprises, these enterprises lack the input of the plastic sheeting, equipment aging, backward technology, product upgrading slow, most low technology content of production, additional low value products. Second, plastic raw material prices continued to increase this year, the farm price of luxury is gone up, even beyond the tolerance limit of farmers, including upscale functional greenhouse film topped the market price of 20,000 yuan per ton. Decreased market demand, agricultural film manufacturers will be forced to reduce the production of such feature films in favor of middle and low production of plastic sheeting.








Shortage of funds Shortage of funds is also considered agricultural film business in general is facing one of the greatest difficulties.








Plastic sheeting special committee chairman Han Liangui that China's tight macro-control policy of the farm business needs working capital shortage, business subject to a certain extent. In recent years, to stabilize the prices of agricultural products, and plastic sheeting to limit strict market regulation and policy, on the other hand, again the main raw material of polyethylene plastic sheeting fully market-oriented enterprises difficult to make plastic sheeting. The shortage of funds, in turn trigger a series of problems, such as plastic sheeting equipment companies can not be updated, technological innovation and product upgrades, poor management of the company was forced to stop production, but also unable to develop the production of high value-added, high-profit high-end agricultural film .








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LED industry: opportunities exist despite great risks

China Suppliers


Although the LED enticing, widely popular these days, but as development of high-tech industry, is still risky. Pattern of living in the vulnerable sectors of our LED enterprises are facing more problems.


The biggest risk is the non-core technology


LED, said a senior expert Dr. Zhong Qun, LED applications, risk is not the core raw materials, no testing platform, patent-free, high cost, no order of the market, no standards, the final analysis, no technique, especially in non-core technology.
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It is reported from the upper epitaxial wafers, and chip manufacturing, to the middle of the package, to downstream applications, technical features and capital characteristics very different, gradually reduce the barriers to entry. Upper wafer with a typical "double high" (high-tech, high capital) characteristics of the upstream chip also has a high technical content, the characteristics of relatively capital-intensive, mid-stream content packaging and capital investment in technology, we should lower, while the application of the product technical content and the minimum capital investment.
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The typical Chinese LED industry chain structure is not balanced. The 2008 chip, package and application output ratio of 1:9:22, industrial development malformation. Overall, China's LED business is very large, but the output is very low, not a big business. In 2004, China's GDP is smaller than an LED Nichia. Although the past few years the development of our LED is constantly getting better, but overall the situation has not fundamentally changed.


Because no technology companies gathered in the Chinese LED industry chain downstream, the homogenization of a serious problem. In the fierce competition in the downstream areas of the industry chain, a number of companies playing the "price war." Shenzhen Quantum Optoelectronic Co., Ltd. General Manager Liu Zhen describes a small part of the business opportunities for quick results using the local governments everywhere to install all kinds of quality LED products and defects of unfair price war, a direct result of "bad money drives out good money" emergence of the phenomenon everywhere. Chung Kwan said, LED display used to be a very good value industries, the market is still the largest in China. China's display but the price is growing, the quality requirements are getting lower and lower, the market situation is very confusing, and LED display of foreign similar products the price is 5 to 10 times.


Initially appear overheated investment


Industry experts generally believe that the overheating investment in China has begun to appear. National high LED special committee appointed director of Hao Zheng Wen that from the domestic market and the number of LED industry point of view, has been duplication of investment. In the state of the LED industry to support running high, LED industry, the new investment over the increasing intensity of the situation, the enterprises to seize the valuable advantages of the technology or core competencies, need serious consideration.


LED industry, according to senior engineer, research centers Dr. Zhang Xiaofei introduced in this year's LED investment plan, 52% invested in the application, 37% invested in the chip industry. Source of the above investment, accounted for half of the Taiwanese capital. But unfortunately, the mainland with huge dowry, marry the technology of Taiwan's third-and second-hand equipment. He also said investment in 2009, mainly concentrated in eastern China, the traditional LED industry base of Guangdong's investment less, the future of China's LED industry center may move northward.


And Liu Zhen expected ,2009-2010, LED chip scale packaging business expansion, making 2008 the surplus production capacity may be reproduced Depression scenario. He also said that the Chinese 18 provinces and cities have more than 100 crystal silicon solar project as a "first in command", with echoes, more than 100 cities to the local public lighting LED chips as a monopoly investment . It goes on, the National LED industry standards, product standards will not be able to identify and implement real. Parts are stepping up development of local small standard LED, LED domestic enterprises make an issue of domestic demand will be difficult. The effectiveness of the national six policy and government investment may follow after the weak, making the market to support the continued prosperity of a problem.