LCD TV market also saw price cuts

2004 in the second half, LCD panel TV price cuts lead to lower prices of LCD wave. Also lit LCD TV and plasma TV competition for high-end market, the fuse of war. With the low-end television profits dropping lower and lower, the TV manufacturers have shifted the focus of high-end market. The current high-end TV products to the main plasma and LCD TVs.



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In 2000, when the plasma television has a big screen with extraordinary texture to conquer the world's consumers, 40-inch screen can light hanging on the wall, so used to seeing this huge volume of CRT and rear projection TVs that people was pleasantly surprised. Plasma TV is almost invincible, even as the patron saint of the new living room. But soon, plasma TV high voltage high power consumption problem for a lot of people can not stand, 1 million hours of short life expectancy, to be his fatal weakness. Moreover, it was at an altitude of 2500 meters above normal, which makes a lot of day to watch the life of the people unbearable. At this point, 30-inch LCD television commercial began to appear a little high-end market share changes. Subsequently, the LCD TV's amazing progress in technology, increased its high-end television market more competitive. Basically, the current mainstream LCD TV products reached no less than 170 degrees viewing angle. Many LCD TV's response time reached 13 ~ 16ms, full-motion video display can be solved in the process of blur and smearing. The market within the 30-inch LCD TV has a very rich variety, and higher cost, but more than 30-inch LCD TV into a large screen display in the field of consumer time is relatively short. Until 2002, the company began to introduce the corresponding big-screen LCD TV. The main current supply is 32-inch and 40 inch. As the cost of LCD panels account for 50% of the product cost, regardless of screen size products, high costs make the price much higher than LCD TV, plasma TV. Therefore, the lower panel costs, as LCD TV and plasma TV price competition in the key.





In the second half of 2004 to the end of 2005 a total of 11 new production capacity, including 5,6 and 7 on behalf of the production line will start production. 5th generation production line, tripled, Sharp, Samsung, LG and other enterprises 6th generation panel production line also has put into mass production now No. 7 on behalf of the panel to the current 6th generation panel production line of the substrate size can be read in one year output of 20 million 17-inch monitor panels can produce about 4 million 32-inch LCD TV panels. Increase productivity, lower prices of LCD panels have become possible.





From July TFT-LCD panel has been suspended since early last year, rising to the pattern of entering the accelerated decline in mid-stage 78 large-size LCD panel two more in June dropped by nearly 30 percent, well above the original number of institutions and 20% anticipate a decline in the second half, according to iSuppli latest statistics show that on Aug. 17-inch monitor average selling prices of some low-end products for the 226 U.S. dollars 205 U.S. dollars or even dropped an average of 15-inch monitor panel prices drop low-end products for the 180 U.S. dollars to 173 U.S. dollars lower consumption weak lead stocks rise after sluggish demand and the supply side, increasing production capacity makes the TFT-LCD industry this year, industry excess rate rising leading to price reversals since April 2004 since the demand growth slower than expected and new capacity are emerging supply large-size LCD panels have a surplus of excess rate iSuppli said panel Q2 6.4% to 9.3% in Q3











Mainstream LCD TV








LCD TV cost reduction, whether it is reflected in the sales end? HC International Institute for household appliances according to monitoring data show that the small size of the 15,17-inch reduction is not large, less competitive products is its one of the reasons to keep the price. The mainstream LCD TV sizes 30 inch, 32 inch prices down in varying degrees. 30-inch LCD TV or even below the average price of 200 million yuan mark, a strong increase of the price of LCD TVs and plasma TVs competitive chips. This price, in the LCD TV market is not everywhere, only a few brands of one or two models in this price level. Therefore, the LCD TV is really into people's homes, have to wait for some time.